PRIYANKA BASKARAN
Toronto
Summary
Dynamic Senior Product Manager adept at product enhancement and road-mapping strategy. Driven to win in the market. Aiming to secure a new role in which to utilize ten years of quality performance.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Senior Product Manager
Marqeta, Disputes
09.2024 - Current
- Designed and launched a cardholder-facing disputes experience across all major payment networks, driving 40% adoption of self-service resolution and reducing support costs.
- Built and scaled dispute prevention capabilities that reduced friendly fraud and unauthorized transactions by 28%, strengthening customer trust and retention.
- Launched chargeback flow for American Express payment network, including funds movement and good-faith refund processes, reducing average dispute resolution time by 35% and lowering operational costs — directly improving loan economics by reducing credit losses.
- Developed and launched a real-time Product Health dashboard for web-hooks and operational KPIs, reducing incident response time by 50% and enabling faster interventions.
- Designed and implemented chargeback workflow system to support launch of buy-now-pay-later marketplace platform
Senior Product Manager
OneTrust, B2B SaaS
01.2023 - 04.2024
- Led cross-functional teams to launch an MVP for Issue Management, that enabled customers to identify, track, and resolve compliance issues, increasing quarterly revenue by $17.5 million
- Optimized an Issue Manager's user journey of delegating issues, by reducing a 10-step manual process to zero steps, which helped save seven hours/per week
- Led UI improvements to simplify ad-hoc flagging of issues that increased the customer satisfaction score by 70%
- Conducted regular retrospectives to identify bottle-necks and process improvements, resulting in an increase in velocity by 63%
- Set up new product telemetry that captures adoption numbers, feature usage, and NPS; to create a pipeline that guides upcoming product roadmap decisions
- Owned and built the product roadmap through the combination of successful KPI-informed decisions and anecdotal customer feedback
Senior Product Manager
TugBoat Logic by OneTrust, API Integrations
01.2023 - 06.2023
- Launched a centralized integration dashboard that streamlines the management of multiple API connections by consolidating them into a single, easy-to-navigate location
- Initiated API status email notifications to draw customers' attention to failed integrations, enhancing system transparency and user experience
- Designed and deployed standardized error handling, that reduced sentry errors by a factor of 5
- Implemented user-friendly error messages and notifications to improve the end-user experience during API disruptions
- Developed retry logic to handle transient errors and maintain service continuity
- Managed relationships with API partners to troubleshoot and resolve persistent integration issues, ensuring smooth and efficient communication
Product Manager
Ernst & Young, Technology Consulting
10.2018 - 12.2022
- Led development for a third-party risk management tool that automates risk assessment, mitigation, ongoing monitoring, and reporting
- Reduced a client's vendor onboarding time by over 99.79% by leveraging data and developing a risk-based algorithm
- Developed a proof-of-concept for a health authority aimed at reducing cost-recovery and increasing proactive detection of fraudulent payments
- Worked with EY leadership on go-to-market initiatives that resulted over $17 million in revenue
- Discovered product gaps and pitched a business case to leadership that resulted in an investment of $2.5 million, with an estimated ROI of $40 million
Data Analyst
Ernst & Young, Technology Consulting
07.2016 - 09.2018
- Identified high-risk payments to external vendors utilizing SQL and Alteryx, and showcased the results in Tableau
- Developed algorithms to create a worldwide database of vetted third parties that helped clients mitigate the associated risks
- Designed ETL data pipelines to automate the risk ranking of vendors and increased efficiency by 73%
Business Analyst
Events and More Pvt. Ltd
11.2013 - 06.2014
- Owned the design, and development of an event booking website that increased operational efficiency
- Streamlined the process of booking exhibit spaces using the website resulting in reducing a five step manual process to two button clicks
CEO & Co-Founder
Oven Story
06.2024 - Current
- Co-founded and operate artisanal microbakery specializing in desserts made with whole, natural ingredients
- Lead all baking operations and product development while building brand recognition in local market.
- Manage end-to-end business operations from recipe creation to customer delivery.
Management Intern
Emerson Electric Company
03.2012 - 06.2012
- Conducted initial screening of job applicants and scheduled interviews
- Updated and maintained employee records in HRIS system
Instrumentation Engineer
Technoc Processes Pvt. Ltd
08.2011 - 02.2012
- Collaborated with cross-functional teams to determine instrumentation requirements and specifications for new projects or modifications to existing systems
- Created detailed engineering drawings, schematics, and specifications for instrumentation systems, ensuring compliance with industry standards and regulations
Education
M.S. - Information Systems
University of Maryland, College Park
05.2016
Bachelor of Engineering - Instrumentation
University of Mumbai
01.2011
Skills
- Product Roadmap and Strategy
- Product Discovery
- Customer Interviews
- Stakeholder Management
- Wireframing & Prototyping
- Usability Testing
- A/B Testing
- Customer Journey Mapping
- Team Collaboration
- Fraud Investigation
- API Development
- Analytics automation
- Data Analytics & Visualization
- Go-to-Market Strategy
- User Story Mapping
- Tools - Figma, Lucid Chart, Lovable, Aha!, JIRA, Miro, Pendo, Alteryx, SQL Server, Tableau
Websites
Languages
English
Full Professional
Hindi
Full Professional
Certification
- Certified Scrum Product Owner (CSPO)
- Certified Fraud Examiner (CFE)
Timeline
Senior Product Manager
Marqeta, Disputes
09.2024 - Current
CEO & Co-Founder
Oven Story
06.2024 - Current
Senior Product Manager
OneTrust, B2B SaaS
01.2023 - 04.2024
Senior Product Manager
TugBoat Logic by OneTrust, API Integrations
01.2023 - 06.2023
Product Manager
Ernst & Young, Technology Consulting
10.2018 - 12.2022
Data Analyst
Ernst & Young, Technology Consulting
07.2016 - 09.2018
Business Analyst
Events and More Pvt. Ltd
11.2013 - 06.2014
Management Intern
Emerson Electric Company
03.2012 - 06.2012
Instrumentation Engineer
Technoc Processes Pvt. Ltd
08.2011 - 02.2012
Bachelor of Engineering - Instrumentation
University of Mumbai
M.S. - Information Systems
University of Maryland, College Park
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