Priyanka Aggarwal
Montreal
Summary
E-commerce professional with robust background in digital marketing, online sales strategies, and data analytics. Proven ability to enhance online store performance through effective SEO, SEM, and user experience improvements. Strong focus on team collaboration and achieving measurable results, with adaptability to changing market trends and business needs. Known for strategic thinking, problem-solving skills, and effective communication in cross-functional environments.
Overview
4
4
years of professional experience
Work History
Ecommerce Specialist
La Vie en Rose
11.2022 - Current
- Created visually appealing landing pages that showcased featured products, increasing click-through rates and time spent on site.
- Coordinate with international partners, providing expert guidance on website creation and maintenance while managing the global E-Commerce Calendar
- Develop comprehensive e-commerce training materials for international partners
- Drive SEO optimization through cross-functional collaboration, enhancing product page visibility and user engagement across international markets
- Serve as primary liaison for international partners, offering dedicated support and expertise to ensure seamless e-commerce operations globally
- Leverage data analytics to optimize e-commerce performance, focusing on site navigation enhancements and targeted email marketing strategies
- Coordinated with marketing team to create successful promotional campaigns, driving traffic and increasing conversions.
Ecommerce Coordinator
Dorel Home
11.2021 - 12.2022
- Executed, measured, and reported on online ebusiness campaigns and promotions
- Maintained brand representation on-site in collaboration with client management
- Conducted competitive research to identify strategic opportunities
- Assisted with Direct-to-Consumer calendar execution, including site refreshes and product launches
- Improved brand performance and visibility on marketplaces like Amazon and Target
Digital Marketing Support
MindGeek
07.2021 - 05.2022
- Supported B2B clients with campaign creation and member account management.
- Managed multiple interactions to ensure timely client responses.
- Provided campaign performance suggestions and constructive feedback.
- Investigated and resolved client marketing campaign inquiries.
Education
Diploma - Business Analysis
Montreal College of Information Technology
Montreal, QC06-2021
Post-Baccalaureate Diploma - Digital Marketing
John Molson School of Business, Concordia Universi
Montreal, QC05-2020
Bachelor of Commerce - Management Studies
Panjab University
Chandigarh, India07-2017
Skills
- Customer support
- Order fulfillment
- Search engine optimization
- Paid advertising
- Product listing optimization
- Google analytics
- Conversion rate optimization
- Website maintenance
- E-Commerce Platforms: Shopify
- Search engine marketing
Languages
English
Native or Bilingual
Hindi
Native or Bilingual
Punjabi
Native or Bilingual
French
Professional Working
Timeline
Ecommerce Specialist
La Vie en Rose
11.2022 - Current
Ecommerce Coordinator
Dorel Home
11.2021 - 12.2022
Digital Marketing Support
MindGeek
07.2021 - 05.2022
Diploma - Business Analysis
Montreal College of Information Technology
Post-Baccalaureate Diploma - Digital Marketing
John Molson School of Business, Concordia Universi
Bachelor of Commerce - Management Studies
Panjab University
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