Innovative Marketing & Advertising leader with 20+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Hi, I’m
Priyank Varma
Etobicoke,ON
Summary
Overview
19
years of professional experience
Work History
Masters Tire
Marketing Lead
08.2023 - Current
Job overview
- Devised and deployed online marketing plans with effective SEO, social media, and viral video campaign strategies.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Designed and supervised the development of delivery and servicing APP to enhance business operations.
- Improved brand image by constructing communication initiatives and branding strategies to increase client outreach.
- Incorporated customer feedback into future marketing plans, ensuring alignment with consumer needs and preferences.
- Ensured consistency across all branding elements, reinforcing brand identity throughout various touchpoints while staying true to core values.
- Collaborated with the sales team to develop cohesive strategies for lead generation and conversion.
Vama Creative Concepts Private Limited
Group Creative Director
05.2015 - 04.2023
Job overview
- Successfully launched new brands and products with innovative design ideas and captivating campaigns.
- Collaborated with account management teams to ensure clear communication of client objectives and expectations throughout projects.
- Created innovative advertising campaigns for clients that successfully generated increased brand awareness and recognition.
- Oversaw budget allocation for creative projects, ensuring the optimal use of resources without compromising quality output.
- Evaluated competitor strategies and market trends to inform innovative creative approaches that resonated with target audiences.
- Established a strong creative vision for each campaign, providing guidance and direction to the team during design execution stages.
- Streamlined creative processes to increase efficiency and improve overall team productivity within tight deadlines.
- Mentored junior creatives, fostering a collaborative environment that resulted in improved team performance.
- Directed photo shoots and corporate films for digital media, reviewing each element against client standards and expectations.
IQ Animations
Creative Director
02.2011 - 04.2015
Job overview
- Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
- Managed campaigns with specific focuses in order to meet customer needs and creative visions.
- Managed multiple projects simultaneously, ensuring timely completion and seamless execution.
- Evaluated and contributed to creative team ideas and translated into actionable project plans.
- Elevated company reputation through consistent delivery of high-quality creative content.
- Championed a culture of creativity, encouraging team members to take risks and push boundaries in their work.
- Delivered several high level projects in 3D/2D animation, corporate films, brand campaigns for key clients.
Metanest Technologies Private Limited
Creative Architect
10.2008 - 11.2010
Job overview
- Lead the design team to develop new age websites, portals and Apps for leading brands.
- Designed and developed 'POTNOS', a project management system introduced by the company.
- Designed innovative creative communication for the company to market them in the digital space.
- Streamlined creative processes for improved efficiency and team productivity.
- Maintained key accounts of the company to ensure timely delivery of the projects and continuous business.
Origami Creative Concepts Private Limited
Art Director
09.2007 - 06.2008
Job overview
- Leveraged proficiency in Adobe Photoshop, Illustrator and Corel Draw to design advertising materials like print ads, email blasts, brochures, posters and other promotional materials, and digital media.
- Directed graphic design and advertising projects from concept to final delivery, in guidance of Creative Director.
- Formatted print and web application design for projects with varying specifications.
- Oversaw photoshoots from concept development to post-production editing, ensuring high-quality visuals that aligned with brand identity goals.
Ambience Publicis
Graphic Designer
04.2006 - 08.2007
Job overview
- Developed creative design for print materials, brochures, banners, and signs.
- Created engaging social media graphics that drove user engagement and increased online visibility.
- Conceptualized creative designs for print materials, banners, and signs.
- Created digital image files for use in digital and traditional printing methods.
ENZ Communications
Graphic Visualizer
06.2005 - 03.2006
Job overview
- Developed logos, marketing collaterals, and advertising materials for clients from hospitality, tourism, and sports industries.
- Developed, designed, laid out and produced variety of technical illustrations for brochures, banners and signage.
Education
Indira Gandhi National Open UniversityNew Delhi
Bachelor in Computer Application from Computer Applications Development
04.2006
University Overview
National Institute of Fashion TechnologyNew Delhi, IND
Bachelor of Design from Fashion Design And Information Technology
05.2005
University Overview
- 4 years undergraduate design programme with focus on Graphic Designing
- 3 Months Internship at TATA International Limited, Fashion and Lifestyle Leather Department. Designed a collection of Leather Jackets that was showcased in Germany Fashion Week 2003.
- Developed a 3D animated advertisement film for Barista, a popular Cafe joint in India.
- Graduation with Distinction, [2005]
Skills
- Art Direction
- Graphic Design
- Campaign execution
- Marketing expertise
- Project Management
- Google Analytics
- Event Marketing
- Creative vision
- Team Management
- Brand building
- Concept Development
Languages
English
Native or Bilingual
Hindi
Native or Bilingual
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software
Adobe Photoshop
CorelDraw
Adobe Illustrator
MS Office
Meta Business
Portfolio
Portfolio
https://drive.google.com/file/d/1hIeIoNIeA7xHKSZGtdq9sVbCfDcE6XKj/view?usp=drive_link
Timeline
Marketing Lead
Masters Tire
08.2023 - Current
Group Creative Director
Vama Creative Concepts Private Limited
05.2015 - 04.2023
Creative Director
IQ Animations
02.2011 - 04.2015
Creative Architect
Metanest Technologies Private Limited
10.2008 - 11.2010
Art Director
Origami Creative Concepts Private Limited
09.2007 - 06.2008
Graphic Designer
Ambience Publicis
04.2006 - 08.2007
Graphic Visualizer
ENZ Communications
06.2005 - 03.2006
Indira Gandhi National Open University
Bachelor in Computer Application from Computer Applications Development
National Institute of Fashion Technology
Bachelor of Design from Fashion Design And Information Technology
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