Summary
Overview
Work History
Education
Skills
Timeline
Generic

PRIYA BAGGA

North York,Canada

Summary

Strategic Partnerships & Alliances Executive

Driving Transformative Growth | Building Global Ecosystems | Elevating Market Leadership

Trailblazing leader with over a decade of experience driving high-impact partnerships across healthcare, technology, and global markets. Known for delivering exceptional revenue growth, spearheading game-changing go-to-market strategies, and building sustainable ecosystems that redefine industry standards.

.• Architect of global partnership programs, contributing to multi-million-dollar revenue growth and expanding market presence in diverse sectors.

• Visionary strategist with expertise in crafting win-win collaborations with government entities, payers, providers, and health-tech innovators.

• Trusted advisor to C-suite executives, aligning cross-functional teams to execute transformative initiatives and achieve long-term business goals.

• Creative thought leader recognized for launching industry-defining campaigns, including branded podcasts, co-marketing initiatives, and innovative GTM strategies.

Empowered by a passion for collaboration, innovation, and measurable impact, I am seeking a senior leadership role—to scale growth and shape the future of partnerships in innovative organizations.

Overview

17
17
years of professional experience

Work History

Senior Partnership Manager

Smile Digital Health
08.2022 - Current

Strategic Leadership: Managed a global portfolio of 10+ high-impact partners across government health, payers, providers, and HIEs, driving Smile’s footprint within the health ecosystem. Established and executed scalable partnership strategies, delivering a $7M revenue increase in 2024 and consistently exceeding sales targets.

Creative GTM Strategy: Spearheaded joint go-to-market (GTM) strategies, co-branded initiatives, and global reseller programs, expanding Smile’s reach to new geographies and industries. Achieved a 35% growth in lead generation and successful market penetration.

Channel Sales Innovation: Designed and launched reseller programs across North America, Europe, and Asia, enabling Smile to diversify revenue streams. Established OEM and white-label partnerships, contributing to a 25% increase in partner-driven revenue.

Thought Leadership: Conceptualized and launched branded podcasts and webinars to position Smile as a thought leader in digital health, strengthening brand authority and fostering deeper engagement with partners and clients.

Cross-Functional Collaboration: Partnered with senior leadership, including the Chief Revenue Officer (CRO), Chief Product Officer (CPO), and heads of Sales Engineering, Delivery, Support, and Marketing, to align partnership goals with company-wide objectives. Delivered actionable insights to enhance product development, customer support, and marketing strategies, ensuring seamless integration and partner success.

Global Partnership Management: Oversaw the end-to-end lifecycle of strategic alliances, from contract negotiation to enablement and execution. Fostered a partner-centric approach that ensured win-win collaborations, maximizing mutual value and innovation opportunities.

Exceeding Expectations: Recognized as a top performer, consistently surpassing revenue and partnership goals while advancing Smile’s leadership position in the global health ecosystem.

Senior Business Development Manager

Facedrive Health
01.2021 - 01.2022
  • Revenue Growth: Delivered $1M in revenue by driving adoption of digital health solutions, including contact tracing and vaccine credentials, within the education and public health sectors.
  • Global Partnership Creation: Established strategic alliances with Canadian school boards, government departments, and global organizations, contributing to market expansion and product adoption.
  • Health-Tech Innovation: Designed and implemented remote demonstration platforms, boosting international sales conversions by 25%.
  • Government Collaboration: Worked closely with the Ministry of Health to align product offerings with public health initiatives, resulting in a $500K government contract.
  • C-Level Engagement: Presented digital health solutions to diverse stakeholders, including executives, delivering tailored value propositions that addressed unique organizational needs.

Head of Sales & Partnerships

Milano systems
01.2014 - 01.2019
  • Exponential Growth: Exceeded sales targets by 20% and drove 30% growth in market penetration for SaaS solutions in healthcare, beauty, and fashion.
  • Team Leadership: Revitalized underperforming territories and managed a high-performing team, achieving KPI alignment and fostering a results-driven culture.
  • Strategic Partnerships: Developed partnerships with industry leaders to drive adoption of turnkey software solutions, increasing long-term client retention.
  • Operational Excellence: Improved sales processes and implemented new strategies to optimize efficiency and scalability.

Head of Sales

Groupon
01.2010 - 01.2011
  • Revenue Milestone: Generated over $1M in revenue within months of launch by introducing innovative sales strategies.
  • Team Expansion: Built a team of 30+ high-performing professionals through recruitment, training, and mentorship.
  • Market Penetration: Launched regional campaigns and sales initiatives that established Groupon’s presence in new market segments.
  • Process Optimization: Partnered with the CEO to develop scalable operational processes that aligned with long-term business objectives.

Head of Strategic Partnership Alliances

Majid Al Futtaim Group
01.2008 - 01.2009
  • Partnership Leadership: Led a team of 7 in developing loyalty programs and launching a successful gift card initiative, increasing customer engagement.
  • Brand Recognition: Enhanced brand visibility through strategic alliances and co-branded initiatives.
  • Revenue Impact: Collaborated with partners to drive sales growth and align initiatives with organizational objectives.

Education

Carleton University - Social Work

Carleton University

Coursework in Human Resource Management -

Seneca College

SPIN Selling Certification -

Huthwaite Inc.

Skills

  • Strategic Partnerships
  • Business Development
  • Go-to-Market (GTM) Strategy
  • Revenue Growth
  • Partner Management
  • Channel Sales
  • Alliance Management
  • Reseller Program Development
  • Digital Health Solutions
  • Healthcare Ecosystem
  • Interoperability
  • OEM/White-Label Partnership's
  • Thought Leadership
  • Negotiation
  • Innovation Strategy

Timeline

Senior Partnership Manager

Smile Digital Health
08.2022 - Current

Senior Business Development Manager

Facedrive Health
01.2021 - 01.2022

Head of Sales & Partnerships

Milano systems
01.2014 - 01.2019

Head of Sales

Groupon
01.2010 - 01.2011

Head of Strategic Partnership Alliances

Majid Al Futtaim Group
01.2008 - 01.2009

Coursework in Human Resource Management -

Seneca College

SPIN Selling Certification -

Huthwaite Inc.

Carleton University - Social Work

Carleton University
PRIYA BAGGA