Summary
Overview
Work History
Education
Skills
Timeline
Generic

PRIYA BAGGA

North York,Canada

Summary

Strategic Partnerships & Alliances Executive

Driving Transformative Growth | Building Global Ecosystems | Elevating Market Leadership

Trailblazing leader with over a decade of experience driving high-impact partnerships across healthcare, technology, and global markets. Known for delivering exceptional revenue growth, spearheading game-changing go-to-market strategies, and building sustainable ecosystems that redefine industry standards.

.• Architect of global partnership programs, contributing to multi-million-dollar revenue growth and expanding market presence in diverse sectors.

• Visionary strategist with expertise in crafting win-win collaborations with government entities, payers, providers, and health-tech innovators.

• Trusted advisor to C-suite executives, aligning cross-functional teams to execute transformative initiatives and achieve long-term business goals.

• Creative thought leader recognized for launching industry-defining campaigns, including branded podcasts, co-marketing initiatives, and innovative GTM strategies.

Empowered by a passion for collaboration, innovation, and measurable impact, I am seeking a senior leadership role—to scale growth and shape the future of partnerships in innovative organizations.

Overview

17
17
years of professional experience

Work History

Senior Partnership Manager

Smile Digital Health
Toronto, ON
08.2022 - Current

Strategic Leadership: Managed a global portfolio of 10+ high-impact partners across government health, payers, providers, and HIEs, driving Smile’s footprint within the health ecosystem. Established and executed scalable partnership strategies, delivering a $7M revenue increase in 2024 and consistently exceeding sales targets.

Creative GTM Strategy: Spearheaded joint go-to-market (GTM) strategies, co-branded initiatives, and global reseller programs, expanding Smile’s reach to new geographies and industries. Achieved a 35% growth in lead generation and successful market penetration.

Channel Sales Innovation: Designed and launched reseller programs across North America, Europe, and Asia, enabling Smile to diversify revenue streams. Established OEM and white-label partnerships, contributing to a 25% increase in partner-driven revenue.

Thought Leadership: Conceptualized and launched branded podcasts and webinars to position Smile as a thought leader in digital health, strengthening brand authority and fostering deeper engagement with partners and clients.

Cross-Functional Collaboration: Partnered with senior leadership, including the Chief Revenue Officer (CRO), Chief Product Officer (CPO), and heads of Sales Engineering, Delivery, Support, and Marketing, to align partnership goals with company-wide objectives. Delivered actionable insights to enhance product development, customer support, and marketing strategies, ensuring seamless integration and partner success.

Global Partnership Management: Oversaw the end-to-end lifecycle of strategic alliances, from contract negotiation to enablement and execution. Fostered a partner-centric approach that ensured win-win collaborations, maximizing mutual value and innovation opportunities.

Exceeding Expectations: Recognized as a top performer, consistently surpassing revenue and partnership goals while advancing Smile’s leadership position in the global health ecosystem.

Senior Business Development Manager

Facedrive Health
Toronto
01.2021 - 01.2022
  • Revenue Growth: Delivered $1M in revenue by driving adoption of digital health solutions, including contact tracing and vaccine credentials, within the education and public health sectors.
  • Global Partnership Creation: Established strategic alliances with Canadian school boards, government departments, and global organizations, contributing to market expansion and product adoption.
  • Health-Tech Innovation: Designed and implemented remote demonstration platforms, boosting international sales conversions by 25%.
  • Government Collaboration: Worked closely with the Ministry of Health to align product offerings with public health initiatives, resulting in a $500K government contract.
  • C-Level Engagement: Presented digital health solutions to diverse stakeholders, including executives, delivering tailored value propositions that addressed unique organizational needs.

Head of Sales & Partnerships

Milano systems
Toronto
01.2014 - 01.2019
  • Exponential Growth: Exceeded sales targets by 20% and drove 30% growth in market penetration for SaaS solutions in healthcare, beauty, and fashion.
  • Team Leadership: Revitalized underperforming territories and managed a high-performing team, achieving KPI alignment and fostering a results-driven culture.
  • Strategic Partnerships: Developed partnerships with industry leaders to drive adoption of turnkey software solutions, increasing long-term client retention.
  • Operational Excellence: Improved sales processes and implemented new strategies to optimize efficiency and scalability.

Head of Sales

Groupon
Middle East
01.2010 - 01.2011
  • Revenue Milestone: Generated over $1M in revenue within months of launch by introducing innovative sales strategies.
  • Team Expansion: Built a team of 30+ high-performing professionals through recruitment, training, and mentorship.
  • Market Penetration: Launched regional campaigns and sales initiatives that established Groupon’s presence in new market segments.
  • Process Optimization: Partnered with the CEO to develop scalable operational processes that aligned with long-term business objectives.

Head of Strategic Partnership Alliances

Majid Al Futtaim Group
Dubai
01.2008 - 01.2009
  • Partnership Leadership: Led a team of 7 in developing loyalty programs and launching a successful gift card initiative, increasing customer engagement.
  • Brand Recognition: Enhanced brand visibility through strategic alliances and co-branded initiatives.
  • Revenue Impact: Collaborated with partners to drive sales growth and align initiatives with organizational objectives.

Education

Carleton University - Social Work

Carleton University

Coursework in Human Resource Management -

Seneca College

SPIN Selling Certification -

Huthwaite Inc.

Skills

  • Strategic Partnerships
  • Business Development
  • Go-to-Market (GTM) Strategy
  • Revenue Growth
  • Partner Management
  • Channel Sales
  • Alliance Management
  • Reseller Program Development
  • Digital Health Solutions
  • Healthcare Ecosystem
  • Interoperability
  • OEM/White-Label Partnership's
  • Thought Leadership
  • Negotiation
  • Innovation Strategy

Timeline

Senior Partnership Manager

Smile Digital Health
08.2022 - Current

Senior Business Development Manager

Facedrive Health
01.2021 - 01.2022

Head of Sales & Partnerships

Milano systems
01.2014 - 01.2019

Head of Sales

Groupon
01.2010 - 01.2011

Head of Strategic Partnership Alliances

Majid Al Futtaim Group
01.2008 - 01.2009

Coursework in Human Resource Management -

Seneca College

SPIN Selling Certification -

Huthwaite Inc.

Carleton University - Social Work

Carleton University
PRIYA BAGGA