Digital Marketing
Collin Dees
05.2023 - 08.2023
I started a digital marketing agency in 2022 and so far, I've helped a fitness coach scale his fitness business from $10k/month to $23k/month by:
- Fixing his landing page: He didn't have a lead magnet to pull his website visitors to his email list. So I added a free guide to his landing page, and it took his email subscribers from 136 to 241 subscribers in 3 months.
- Setting up email sequences for him: He had two major sets of subscribers
- Those who wanted to lose weight
- Those who wanted to maintain weight loss
But he kept sending same emails to them. And it affected his click-through rate
So, I created separate emails for each group to make sure the content was relevant. After 2 months, his CTR jumped from 42% to 69%.
- Making His Website Google-Friendly (SEO):
He needed more website visitors, so I implemented SEO techniques on his websites - including rewriting his website to speak more to his target audience.
- Getting More People to Buy His Product:
I noticed he had these cool e-books and supplements, but not many were buying them. So, I used Facebook ads to show these e-books to the right people - those who'd be interested in getting fit. It took his monthly sales from $1500 to $3200 (approximately).
We also signed 12 clients in 3 months from Facebook ads.
