Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Primavera Lopez

Desert Hot Springs

Summary

My name is Primavera but I go by Prima. I have been in the cannabis industry since 2019 and have loved every minuet of it. I love learning as well as educating anything cannabis related. I am a dynamic Field Marketing Manager with a proven track record at Pearl Pharma. I excell in customer engagement and brand awareness. Skilled in staff training and inventory control, I drive sales through PAD's and effective communication, fostering strong relationships that enhance customer loyalty and satisfaction.

Overview

7
7
years of professional experience

Work History

Brand Ambassador/Field Marketing Manager

Pearl Pharma
09.2024 - Current
  • Increased positive word-of-mouth referrals through genuine, personalized customer interactions and excellent product knowledge.
  • Ensured accurate representation of the brand by maintaining consistent messaging and visuals across all promotional materials and presentations.
  • Enhanced brand recognition by executing promotional events and engaging customers with product demonstrations.
  • Boosted sales through effective collaboration with store staff to promote products in high-traffic areas.
  • Approached strangers and interacted in natural conversation with goal of developing brand loyalty.
  • Communicated product information with confidence and educated consumers about company.
  • Engaged, educated, and befriended customers to deliver amazing shopping experience.

Field Marketing Representative/Sales Representative

Creme De Canna
10.2023 - 05.2024
  • Drove consumer engagement by organizing Patient Appreciation Days.
  • Established social media presence for regional promotions, attracting new customers through online content.
  • Increased brand awareness by executing creative and engaging field marketing events.
  • Collaborated with sales teams to develop targeted marketing campaigns, enhancing overall business growth.
  • Expanded market reach by identifying and targeting new potential shops.

Supervisor

Hits Cannabis Boutique
01.2023 - 10.2023
  • Oversaw daily operations of the shop ensuring smooth workflow and timely completion of tasks.
  • Improved customer satisfaction with timely response to inquiries, addressing concerns, and finding effective solutions.
  • Increased team productivity by implementing efficient workflows and setting clear expectations for staff members.
  • Operated cash register for cash, check, and credit card transactions with excellent accuracy levels.
  • Built relationships with customers to encourage repeat business.
  • Assisted customers with returns, refunds and resolving transaction issues.

Field Marketing Representative/Sales Representative

Creme De Canna
05.2023 - 09.2023
  • Drove consumer engagement by organizing interactive contests and giveaways at events.
  • Established social media presence for regional promotions, attracting new/exsisting customers through dynamic online content.
  • Enhanced product knowledge among retail staff by conducting informative training sessions.
  • Generated leads for sales teams through strategic product demonstrations and staff trainings.
  • Researched and evaluated potential new shops.
  • Provided feedback on new products before they were put on our menu, ensuring to highlight both pros and cons in detail.
  • Filled out performance reports to provide our team leaders with how successful our PADs were or what we need to work on.
  • Weekly team meetings were held to ensure that we are all up to date on the newest products and to help one another with any existing issues.

Lead Budtender

Off The Charts Lounge
09.2021 - 12.2022
  • Assisted in inventory management, ensuring accurate tracking and timely replenishment of stock on sales floor.
  • Implemented efficient cash handling procedures, maintaining accurate financial records and minimizing discrepancies.
  • Checked guests' photo identification for validity and age requirements.
  • Performed cash, card, and check transactions to complete customer purchases.
  • Trained new budtenders on company policies, products, and sales techniques.
  • Delivered exceptional customer service, resulting in repeat business and positive online reviews.

Lead Budtender/Inventory Specialist

Desert's Finest
09.2020 - 09.2021
  • Enhanced customer satisfaction by providing thorough product knowledge and personalized recommendations.
  • Assisted with customer returns on defective products as well as making suggestions for alternative brands if guest is unhappy with the current product.
  • Stayed up-to-date on WeedMaps listings to ensure our guest are selecting only from products that are currently available.
  • Received/processing incoming orders and tagging products before they were displayed on the sales floor.
  • Assisted with the monthly inventory counts to ensure that everything is accounted for, priced correctly, and is tagged properly.
  • Maintained a clean and organized retail space, contributing to a positive shopping experience for customers.

Budtender/Inventory Specialist

Cathedral City Care Collective
01.2019 - 09.2020
  • Checked guests photo identification for validity and age requirements.
  • Utilized strong interpersonal skills to build relationships with customers, establishing trust and credibility as a knowledgeable resource on all our products.
  • Sold cannabis products and accessories in fast-paced environment.
  • Restocked supplies and arranged displays.
  • Managed inventory efficiently, ensuring accurate stock and timely reordering of popular products to prevent shortages.
  • Promoted a welcoming atmosphere by greeting each customer warmly upon arrival, fostering an inclusive environment that encouraged return visits.

Education

High School Diploma -

Cathedral City High School
Cathedral City, CA
06-2011

Skills

  • Customer service
  • Effective communicator
  • Customer engagement
  • Inventory control
  • Adaptable personality
  • Relationship builder
  • Goal-oriented mindset
  • Brand awareness
  • Staff training
  • Sales expertise
  • Multilingual communication
  • Scheduling
  • Store promotions

Languages

Spanish
Full Professional

Timeline

Brand Ambassador/Field Marketing Manager

Pearl Pharma
09.2024 - Current

Field Marketing Representative/Sales Representative

Creme De Canna
10.2023 - 05.2024

Field Marketing Representative/Sales Representative

Creme De Canna
05.2023 - 09.2023

Supervisor

Hits Cannabis Boutique
01.2023 - 10.2023

Lead Budtender

Off The Charts Lounge
09.2021 - 12.2022

Lead Budtender/Inventory Specialist

Desert's Finest
09.2020 - 09.2021

Budtender/Inventory Specialist

Cathedral City Care Collective
01.2019 - 09.2020

High School Diploma -

Cathedral City High School

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Primavera Lopez