PRESTON HENRY D’SILVA
Edmonton,AB
Summary
Result-oriented professional with over 15 years of diverse experience across Canada and international markets in business development, administration, and media operations. Recognized for driving operational excellence, process efficiency, and client satisfaction. Adept at leading cross-functional teams, optimizing business workflows, and implementing data-driven strategies to achieve organizational growth and profitability.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Administrative Officer
Alaska Machine & Manufacturing Ltd.
Edmonton, Canada
07.2024 - 06.2025
- Managed documentation systems, including filing, correspondence, and record-keeping for operational accuracy.
- Prepared expense and performance reports ensuring compliance with budgetary controls.
- Assisted in employee onboarding, recruitment coordination, and policy implementation.
- Oversaw procurement and supply chain records, maintaining cost efficiency in resource management.
- Contributed to strategic planning discussions that improved operational outcomes and profitability.
Senior Manager – Business Development
Cricbuzz.com
Mumbai, India
02.2022 - 05.2024
- Secured key partnerships with top-tier digital advertisers, enhancing ROI by 25%.
- Developed analytics-based tracking systems to monitor campaign efficiency and improve client reporting.
- Spearheaded integration of branded content partnerships, resulting in higher engagement and client satisfaction.
- Collaborated with product and sales teams to identify new monetization avenues in emerging markets.
Deputy Chief Manager – Advertising
The Times of India
Mumbai, India
09.2018 - 08.2020
- Led advertising and sponsorship operations across print and digital media platforms.
- Supervised a five-member sales team consistently exceeding quarterly revenue targets.
- Devised promotional plans to boost advertiser participation and channel visibility.
- Strengthened client acquisition through innovative campaign proposals and account management.
Founder & Entrepreneur
GC Hospitality
Mumbai, India
12.2016 - 09.2018
- Founded and managed a food delivery business, scaling it from startup stage to full-scale operations.
- Established partnerships with Swiggy and Zomato, expanding delivery coverage by 40%.
- Implemented quality and customer feedback systems to improve repeat orders and brand recall.
Assistant Manager – Sales & Digital Strategy
Radio City 91.1 FM
Mumbai, India
09.2010 - 11.2014
- Increased digital monetization and led a 3-member team achieving record sales.
- Designed and executed multi-platform marketing campaigns integrating on-air and online media.
Education
Master of Business Administration - Marketing
Mumbai University
Mumbai, India01.2007
Bachelor of Science -
Mumbai University
Mumbai, India01.2004
Skills
- Expense reporting
- Strategic planning
- Recruitment coordination
- Customer relationship management
Certification
- Microsoft Office Suite (Excel, Word, PowerPoint)
- Digital Marketing Fundamentals (In Progress)
- Leadership and Team Management Essentials
Accomplishments
- Streamlined document management and reporting systems, increasing administrative efficiency by 20%.
- Introduced workflow automation tools reducing turnaround time for key tasks by 15%.
- Secured key partnerships with top-tier advertisers, enhancing ROI by 25%.
- Built long-term partnerships through proactive communication and performance reporting.
- Led and mentored multi-disciplinary teams achieving performance milestones and productivity gains.
Volunteer Experience
- Supported youth training initiatives and small business awareness programs.
- Assisted in organizing community fundraising and charity drives.
Languages
- English, Hindi
Timeline
Administrative Officer
Alaska Machine & Manufacturing Ltd.
07.2024 - 06.2025
Senior Manager – Business Development
Cricbuzz.com
02.2022 - 05.2024
Deputy Chief Manager – Advertising
The Times of India
09.2018 - 08.2020
Founder & Entrepreneur
GC Hospitality
12.2016 - 09.2018
Assistant Manager – Sales & Digital Strategy
Radio City 91.1 FM
09.2010 - 11.2014
Master of Business Administration - Marketing
Mumbai University
Bachelor of Science -
Mumbai University