Social Media Strategy & Content Creation: Developed creative and engaging reels, live sessions, and posts across Instagram, YouTube, and TikTok to promote residence life as a Storyteller Ambassador, Residence Services
Digital Advertising & Analytics: Applied audience engagement strategies using platform features such as hashtags and interactive tools; familiar with Google Ads and paid promotion methods
Community engagement and brand promotion: Promoted university services and events through storytelling and peer engagement, aligning with institutional branding strategies as a Storyteller Ambassador and UofA Ambassador
Project Management & Collaboration: Led community meetings and collaborated with residence associations to address resident needs as a Resident Assistant in Lister Residence
Leadership Certificate - Sustaining Momentum-2022 -University of Alberta Students’ Union
Public Speaking and Leadership Certificate- Winter Conference-2024- Alberta Youth Parliament