Preety Sharma

Steering the go-to-market strategy for a Houston rideshare startup, leveraging AI to compress time to launch.

• Built a rider/driver acquisition engine across paid, organic, social, referral, and influencer channels; set a KPI framework that is now used by the executive team.
• Deployed predictive models that improved channel-mix ROI forecasts by 30%, guiding a $500K budget.
• A/B-tested onboarding flow; first-ride conversion is up 18%.
• Crafted investor story that unlocked $1 M+ in additional seed funding.

Hired to replace lagging pipeline with a scalable demand & ABM engine for this PRM leader.

• Launched LinkedIn/paid-social programs delivering 3.2 K MQLs (+140% YoY) while cutting CPL -22%.
• Architected 3-tier ABM (ICP, intent, AI scoring) that lifted target-account engagement +38% and closed $14.6 M in ARR.
• Implemented Marketo + Salesforce lead scoring; SDR response time down -35%.
• Partnered with Product on ROI calculator & demo hub influencing $8.4 M in new business.

Scaled marketing from solo to 7-person team; turned marketing into #1 revenue driver.

• Grew marketing-sourced ARR from 0 → 52% of net-new revenue in 14 months.
• Deployed Demandbase, PathFactory, Outreach.io stack; enabled multi-touch attribution and 1:1 personalization.
• Ran webinar & content-syndication engine that boosted qualified demos +47%.

First growth hire; built full-funnel ops for card-issuing fintech.

• Boosted MQLs +185% YoY via SEM, SEO, and syndication; reduced blended CAC -25%.
• Relaunched Marqeta.com with conversion-led IA; demo-request CVR climbed 2.1 → 3.7 %.
• CRO sprints (heat-maps, A/B) lifted landing-page CVR +58%.

Owned digital acquisition for seven consumer banking brands (GoBank, WalmartMoneyCard, TurboTax Debit).

• Scaled SEO to #1 traffic source; organic sessions +300%, conversions +110%.
• Managed $8 M paid budget (search, display, affiliate); improved blended CPA -18%.
• Launched Green Dot Blog & content hub; bounce rate -50%.

Built e-commerce from zero; online sales became 50 % of company revenue.

• Launched Magento & Shopify stores with 10 K + SKUs; first-year online revenue $12 M.
• Grew traffic +200% via SEO and social/influencer partnerships.