Summary
Overview
Work History
Education
Skills
Education
Volunteer Experience
Contact
References
Timeline
Generic

Preet Samra

Vancouver,Canada

Summary

Accomplished and results-driven Sales Operations and Business Development leader with over 15 years of experience in driving sales growth, operational excellence, and customer satisfaction across multi-location retail operations. Proven expertise in managing high-performing teams, optimizing business processes, and building strategic partnerships to enhance profitability, and meet revenue targets. Adept at implementing strategic initiatives that improve operational efficiency, foster a positive workplace culture, and deliver customer-centric solutions. Seeking to leverage expertise in sales strategy, P&L management, and cross-functional leadership to contribute to an innovative organization's continued success and growth. Passionate about driving talent development and operational efficiency to achieve sustained business success.

Overview

19
19
years of professional experience

Work History

Director of Sales Operations

Teja Foods
Vancouver, BC
03.2023 - Current
  • Manage all functions of the site operations
  • Ensure the employees, facility, and systems are appropriate to safely manage the demands associated with the operations
  • Fulfill obligations for maintaining the site’s compliance with all company and regulatory requirements, policies, and procedures
  • Champion operational excellence by driving process improvements across the organization
  • With a focus on people, attract and retain talent to ensure the right skills are in place to deliver business growth and the desired customer experience
  • Build a quality and patient-safety culture that engages colleagues and ensures incidents and pertinent near-misses are handled effectively in an appropriate timeframe
  • Accountable for the site P&L, playing a crucial role in business forecasting, resource planning, and tracking of business metrics
  • Foster strong internal and external relationships to support teamwork and key strategic alliances
  • Developed and implemented sales operations strategy to drive growth and profitability.
  • Identified opportunities for streamlining operational costs through improved utilization of technology or other cost savings measures.
  • Secured approval of all regional tactical programs and quarterly employee recognition programs.
  • Reviewed existing contracts periodically to ensure compliance with current regulations.
  • Monitored daily activities of the sales team to identify areas for improvement in efficiency and effectiveness.
  • Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
  • Developed and significantly grew assigned territory using strong engagement and marketing skills.
  • Optimized sales effectiveness by leveraging data analytics to improve strategies, coverage models and sales team configurations.
  • Developed training programs for new hires to ensure they have a good understanding of the company's products and services.
  • Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
  • Led monthly reviews of all key performance indicators related to sales operations functions such as budgeting and forecasting, cost analysis, customer segmentation.

Director of Sales and Business Development

Teja Foods
Delta, BC
02.2021 - 03.2023
  • Develop and execute category strategies and customer business plans
  • Support the assortment planning for each portfolio
  • Acquire new customers (Trade Shows) to achieve sales and profit targets
  • Build relationships with customers that exceed their service expectations
  • Assist in product pricing, creating selling tools, and marketing promotions
  • Led cross-functional teams to launch product innovation
  • Analyze internal sales data and market insights to capitalize on growth opportunities
  • Understand our customer needs, consumer trends, and competitive landscape
  • Resolved customer complaints regarding sales and service.
  • Monitored competitor activities and adjusted strategies to maintain competitive advantage.
  • Hired and motivated high-performing sales team.
  • Met with sales and design departments to determine project road maps and create unique products to drive profitability and champion brand.
  • Collaborated with marketing and product development teams to align sales strategies with company initiatives.
  • Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
  • Built sales forecasts and schedules to reflect desired productivity targets.
  • Led a team of sales managers and representatives, providing training and development to enhance performance.
  • Monitored industry trends to ensure competitive advantage in the marketplace.
  • Coordinated efforts between sales teams in multiple geographic locations.
  • Used change methodologies to increase sales and led projects for increased productivity.
  • Estimated sales volume and profit for current and new products.
  • Negotiated contracts with vendors and distributors to optimize supply chain processes.

Account Executive

Canadian Springs
Richmond, BC
03.2019 - 02.2021
  • Manage sales opportunities in the sales process from prospecting to closure
  • Support sales through farming and hunting activities via calls, e-methods, and sales strategies
  • Increase the opportunity sales pipeline through targeted campaigns to the established base and/ or new accounts
  • Manage daily inquiries from current clients to build strong customer relationships, Utilize CRM as well as sales tools to manage your opportunity pipeline and overachieve your sales goal
  • Top 10 in Canada in Sales each week
  • Negotiate new and existing contracts utilizing advanced ROI tools
  • Develop account–specific strategies to not only grow our sales but to improve customer retention and customer service
  • Learn and maintain in-depth knowledge of our products and services, competitors’ products, and industry trends to leverage success in the sales function
  • Nurture an established base of current accounts and identify new sales categories within the book of business

Regional Director of Account Development

Excel Athletics
Modesto, CA
09.2019 - 01.2021
  • Key account portfolio management and target alignments with the district, local, and national head of sales
  • Direct involvement in sales
  • Involved in coaching and mentoring in all aspects of client services including account management, product knowledge, and consultative selling techniques
  • Overseeing managers, projects, and campaigns, ensuring that schedules are developed, and work is performed on time and within budget
  • Manage, recruit, hire, and train brand ambassadors and sales representatives who would assist in taking to their territory accounts with new and old accounts
  • Responsible for pricing and negotiation strategies for solutions and products
  • Worked within company expense budgets and to ensure compliance with company procedures.
  • Recruited top talent from local colleges and universities to fill vacant positions throughout the region.
  • Oversaw regional sales efforts, setting targets and strategies to exceed sales objectives.
  • Monitored compliance with all legal and regulatory requirements within the region.
  • Coordinated activities with other departments, such as Human Resources, IT, and Logistics, ensuring alignment between regional operations and company-wide initiatives.
  • Used strong issue resolution and communication skills to cultivate and strengthen lasting client relationships.
  • Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
  • Developed budgeting processes for the region that were within corporate guidelines while still meeting business needs.

Substitute Teacher

John Casablanca Institute
Vancouver, BC
02.2019 - 12.2020
  • Teaching the following courses –
  • Fashion Buying
  • Fashion Marketing
  • Fashion Styling
  • Fashion Entrepreneurial Skills
  • Highlighting the importance of fashion – having guest speakers to showcase what fashion is all about
  • Developed and enforced behavioral management plans.
  • Monitored student progress and provided feedback for improvement.
  • Graded tests and assignments using head teacher's grading guidelines.
  • Answered student questions about course concepts.
  • Provided classroom instruction following regular teacher's lesson plans.
  • Attended training and workshops to improve teaching skills.
  • Fostered a positive learning environment that promoted mutual respect.

Store Director

John Fluevog Shoes
Vancouver, BC
07.2009 - 05.2017
  • Monthly and quarterly projections
  • Maintaining statistical and financial records (monthly)
  • Host weekly calls with management to cascade information, sales, design, marketing, etc
  • Dealing with customer's queries and complaints
  • Manage Budget
  • Implement visual displays, including window displays
  • Built customer relationships through sales/round tables and excellent customer service
  • Review sales reports
  • Product and customer management
  • Recruitment training development/ traveling to other John Fluevog Stores
  • Employee motivation and team building
  • Overseeing pricing and stock control
  • Identified potential opportunities for growth within the store and developed plans to capitalize on them.
  • Oversaw the development of promotional materials used in-store and online advertising campaigns.
  • Resolved customer complaints quickly and efficiently while upholding corporate values.
  • Monitored daily operations and staff performance, providing coaching and guidance when necessary.
  • Trained and mentored associates to teach daily tasks and procedures.
  • Enhanced customer satisfaction and store operations through relationship building and daily problem-solving.
  • Improved productivity initiatives, managing budgets and accounts, coordinating itinerary and scheduling appointments.
  • Secured store perimeter and enforced safety procedures to minimize losses and protect assets.
  • Analyzed data from various sources such as sales reports and customer feedback surveys in order to make informed decisions about product selection and pricing.
  • Prepared staff work schedules and assigned team members to specific duties.
  • Identified operational issues and implemented appropriate process improvements to promote workplace safety and productivity.
  • Delivered excellent customer service and adhered to standard practices to maximize sales and minimize shrinkage.
  • Developed systems for tracking employee performance against key metrics such as sales goals or customer satisfaction ratings.
  • Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.

Marketing Coordinator

It Inc
Vancouver, BC
09.2006 - 06.2009
  • Responsible for sales and marketing communications
  • Styling all photoshoots
  • Coordinate setup and prep for fittings
  • Mange product calendar
  • Create, deliver, edit, and optimize marketing materials that align with marketing plans and objectives
  • Coordinate sponsored events and tradeshows
  • Process and deliver inbound leads
  • Other tasks and duties as assigned by management

Brand Architect- Buyer

Free Lance
Vancouver/ LA/ NYC
04.2006 - Current
  • Implemented promotional activities such as discounts or special offers in order to increase sales revenue.
  • Work with internal and external stakeholders to ensure alignment between stakeholder priorities, goals, and Supply Chain strategies.
  • Use market research, industry knowledge, and data analytics to identify opportunities for potential sourcing activities
  • Lead cross-functional opportunities
  • Lead the sourcing process and negotiation strategies
  • Lead the negotiation of agreements, and provide contractual and commercial expertise, support, and guidance in the development and negotiation of agreements.
  • Establish or refine agreement terms and conditions to meet business and risk needs
  • Manage key supplier relationships through performance, reporting, and governance model
  • Drive continuous improvement and innovation with suppliers
  • Lead issue resolution activities
  • Effectively build relationships
  • Collaborated with design teams on product development initiatives to ensure a competitive edge in the marketplace.
  • Negotiated pricing for apparel and accessories from vendors to secure optimal pricing and keep costs low.
  • Developed and implemented strategies to manage inventory levels and optimize purchasing decisions.

Education

Fashion Marketing & Merchandising -

The Art Institute of Vancouver
Vancouver, B.C
01.2009

Nursing R.N Associates -

Sacramento City College
Sacramento, CA
01.2004

Skills

  • Collaborative Leadership
  • Global market expansion
  • Business Growth and Networking
  • Cross-Cultural Understanding
  • Customer Relationship Management
  • Project Leadership Optimization
  • Effective Problem Resolution
  • Comprehensive Product Expertise
  • Confidence in decision-making
  • Vendor Relationship Management
  • Effective Trainer and Coach
  • Sales Team Development
  • Experienced Negotiator
  • Sales Growth and Performance
  • Driven individual
  • P&L Management and Budgeting
  • Efficiency Improvement
  • Office Management Expertise, Collaborative Teamwork
  • Revenue growth
  • Sales training
  • Territory management
  • Sales process optimization
  • Demand generation
  • Staff training
  • Sales leadership
  • Business intelligence

Education

Sacramento, CA,Vancouver, B.C

Volunteer Experience

  • Emanuel Medical Centre Hospital, Turlock, CA, 01/01/95, 01/01/99, Making charts, taking pictures of new babies, helping feed the babies
  • Guru Nanak free kitchen, Vancouver, BC, 01/01/06, Current, Prepping food, gathering clothing, and food supplies, distributing foods to the less fortunate – spreading the word that everyone is welcome at Guru Nanak free kitchen.
  • C-quest, Vancouver, BC, 01/01/15, 01/01/19, To make a positive impact, I would take teams from Fluevog anywhere from 8-10 employees from the various stores throughout Canada / USA, where we would gather and help build schools, and resource buildings for the underprivileged children in the Yucatan, with the help of C-quest, a non-profit organization based in Progreso.

Contact

Vancouver Canada

References

Available upon request.

Timeline

Director of Sales Operations

Teja Foods
03.2023 - Current

Director of Sales and Business Development

Teja Foods
02.2021 - 03.2023

Regional Director of Account Development

Excel Athletics
09.2019 - 01.2021

Account Executive

Canadian Springs
03.2019 - 02.2021

Substitute Teacher

John Casablanca Institute
02.2019 - 12.2020

Store Director

John Fluevog Shoes
07.2009 - 05.2017

Marketing Coordinator

It Inc
09.2006 - 06.2009

Brand Architect- Buyer

Free Lance
04.2006 - Current

Fashion Marketing & Merchandising -

The Art Institute of Vancouver

Nursing R.N Associates -

Sacramento City College

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Preet Samra