Summary
Overview
Work History
Education
Skills
References
Volunteer Experience
Timeline
AdministrativeAssistant

Preet Samra

Vancouver,Canada

Summary

Dynamic sales and operations leader at Teja Foods with a track record of driving significant sales growth and achieving top 10 rankings nationally. Expertise in vendor relationship management and team leadership enhances overall organizational performance. Proficient in advanced Excel and collaborative teamwork, consistently exceeding sales targets while nurturing strong customer relationships. Aiming to further enhance operational efficiencies and develop market expansion strategies. Successful Director of Sales Operations with proven skills in working with executives and sales team managers to develop and implement collective vision and effective sales strategies. Highly analytical, driven and proactive building and leveraging tools to catapult teams to ever-high levels of sales success.

Overview

19
19
years of professional experience

Work History

Director of Sales Operations

Teja Foods
Vancouver, BC
03.2023 - Current
  • Manage all functions of the site operations
  • Ensure the employees, facility, and systems are appropriate to safely manage the demands associated with the operations
  • Fulfill obligations for maintaining the site’s compliance with all company and regulatory requirements, policies, and procedures
  • Champion operational excellence by driving process improvements across the organization
  • With a focus on people, attract and retain talent to ensure the right skills are in place to deliver business growth and the desired customer experience
  • Build a quality and patient-safety culture that engages colleagues and ensures incidents and pertinent near-misses are handled effectively in an appropriate timeframe
  • Accountable for the site P&L, playing a crucial role in business forecasting, resource planning, and tracking of business metrics
  • Foster strong internal and external relationships to support teamwork and key strategic alliances

Brand Architect- Buyer

Free Lance
Vancouver/ LA/ NYC
04.2006 - Current
  • As a brand architect, the primary business is Sales & Retail Strategy operates equivalently to an in-house team and connects with brands thoroughly to provide inventive retail solutions and brand-building strategies, additionally bringing multiple decade-long relationships with top retailers that are respected within the industry
  • Prepare and approve Purchase Orders, as required to meet production requirements
  • Liaise closely with production teams to ensure requirements meet lead times and quality standards
  • Review and approve invoices
  • Work with internal and external stakeholders to ensure alignment between stakeholder priorities and goals and Supply Chain strategies
  • Use market research, industry knowledge, and data analytics to identify opportunities for potential sourcing activities
  • Lead cross-functional opportunities
  • Lead the sourcing process and negotiation strategies
  • Lead negotiation of agreements and provide contractual and commercial expertise, support, and guidance in the development and negotiation of agreements
  • Establish or refine agreement terms and conditions to meet business and risk needs
  • Manage key supplier relationships through performance, reporting, and governance model
  • Drive continuous improvement and innovation with suppliers
  • Lead issue resolution activities
  • Effectively build relationships

Director of Sales and Business Development

Teja Foods
Delta, BC
02.2021 - 03.2023
  • Develop and execute category strategies and customer business plans
  • Support the assortment planning for each portfolio
  • Acquire new customers (Trade Shows) to achieve sales and profit targets
  • Build relationships with customers that exceed their service expectations
  • Assist in product pricing, creating selling tools, and marketing promotions
  • Led cross-functional teams to launch product innovation
  • Analyze internal sales data and market insights to capitalize on growth opportunities
  • Understand our customer needs, consumer trends, and competitive landscape

Account Executive

Canadian Springs
Richmond, BC
03.2019 - 02.2021
  • Manage sales opportunities in the sales process from prospecting to closure
  • Support sales through farming and hunting activities via calls, e-methods, and sales strategies
  • Increase the opportunity sales pipeline through targeted campaigns to the established base and/ or new accounts
  • Manage daily inquiries from current clients to build strong customer relationships, Utilize CRM as well as sales tools to manage your opportunity pipeline and overachieve your sales goal
  • Top 10 in Canada in Sales each week
  • Negotiate new and existing contracts utilizing advanced ROI tools
  • Develop account–specific strategies to not only grow our sales but to improve customer retention and customer service
  • Learn and maintain in-depth knowledge of our products and services, competitors’ products, and industry trends to leverage success in the sales function
  • Nurture an established base of current accounts and identify new sales categories within the book of business

Regional Director of Account Development

Excel Athletics
Modesto, CA
09.2019 - 01.2021
  • Key account portfolio management and target alignments with the district, local, and national head of sales
  • Direct involvement in sales
  • Involved in coaching and mentoring in all aspects of client services including account management, product knowledge, and consultative selling techniques
  • Overseeing managers, projects, and campaigns, ensuring that schedules are developed, and work is performed on time and within budget
  • Manage, recruit, hire, and train brand ambassadors and sales representatives who would assist in taking to their territory accounts with new and old accounts
  • Responsible for pricing and negotiation strategies for solutions and products

Substitute Teacher

John Casablanca Institute
Vancouver, BC
02.2019 - 12.2020
  • Teaching the following courses –
  • Fashion Buying
  • Fashion Marketing
  • Fashion Styling
  • Fashion Entrepreneurial Skills
  • Highlighting the importance of fashion – having guest speakers to showcase what fashion is all about

Store Director

John Fluevog Shoes
Vancouver, BC
07.2009 - 05.2017
  • Monthly and quarterly projections
  • Maintaining statistical and financial records (monthly)
  • Host weekly calls with management to cascade information, sales, design, marketing, etc
  • Dealing with customer's queries and complaints
  • Manage Budget
  • Implement visual displays, including window displays
  • Built customer relationships through sales/round tables and excellent customer service
  • Review sales reports
  • Product and customer management
  • Recruitment training development/ traveling to other John Fluevog Stores
  • Employee motivation and team building
  • Overseeing pricing and stock control

Marketing Coordinator

It Inc
Vancouver, BC
09.2006 - 06.2009
  • Responsible for sales and marketing communications
  • Styling all photoshoots
  • Coordinate setup and prep for fittings
  • Mange product calendar
  • Create, deliver, edit, and optimize marketing materials that align with marketing plans and objectives
  • Coordinate sponsored events and tradeshows
  • Process and deliver inbound leads
  • Other tasks and duties as assigned by management

Education

Fashion Marketing & Merchandising -

The Art Institute of Vancouver
Vancouver, B.C
01.2009

Nursing R.N Associates -

Sacramento City College
Sacramento, CA
01.2004

Skills

  • Team Leadership
  • Customer Relationship Management
  • Project Leadership
  • Effective Problem Resolution
  • In-Depth Product Knowledge
  • Confidence in Decision-Making
  • Vendor Relationship Management
  • Effective Trainer
  • Product Display Optimization
  • Sales Team Development
  • Skilled in Negotiation
  • Achieving Sales Targets
  • Driven Individual
  • Advanced Excel Usage
  • PowerPoint Proficiency
  • Office Management Expertise
  • Collaborative Teamwork

References

Available upon request.

Volunteer Experience

  • Emanuel Medical Centre Hospital, Turlock, CA, 01/01/95, 01/01/99, Making charts, taking pictures of new babies, helping feed the babies
  • Guru Nanak free kitchen, Vancouver, BC, 01/01/06, Current, Prepping food, gathering clothing, and food supplies, distributing foods to the less fortunate – spreading the word that everyone is welcome at Guru Nanak free kitchen.
  • C-quest, Vancouver, BC, 01/01/15, 01/01/19, To make a positive impact, I would take teams from Fluevog anywhere from 8-10 employees from the various stores throughout Canada / USA, where we would gather and help build schools, and resource buildings for the underprivileged children in the Yucatan, with the help of C-quest, a non-profit organization based in Progreso.

Timeline

Director of Sales Operations

Teja Foods
03.2023 - Current

Director of Sales and Business Development

Teja Foods
02.2021 - 03.2023

Regional Director of Account Development

Excel Athletics
09.2019 - 01.2021

Account Executive

Canadian Springs
03.2019 - 02.2021

Substitute Teacher

John Casablanca Institute
02.2019 - 12.2020

Store Director

John Fluevog Shoes
07.2009 - 05.2017

Marketing Coordinator

It Inc
09.2006 - 06.2009

Brand Architect- Buyer

Free Lance
04.2006 - Current

Fashion Marketing & Merchandising -

The Art Institute of Vancouver

Nursing R.N Associates -

Sacramento City College

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