PRATIKSHA PATEL
Toronto
Summary
Product designer and web developer with a strategic mindset and deep understanding of UI/UX design, web development, and social media management. Delivers impactful digital solutions for a diverse client base with an aggregate contract value of $5 million. Leverages design trends to create meaningful user experiences, realize quantifiable client results, and drive innovation in the digital space.
Overview
10
10
years of professional experience
1
1
Certification
Work History
UX Designer
TD Securities
12.2021 - Current
- Managed UX for native mobile applications on both Android and iOS platforms, spearheading design efforts for 4 projects aimed at enhancing user experience and boosting satisfaction by 60%; optimized trading apps received strong feedback from users
- Delivered projects on time (95%) with stakeholder buy-in; managed complex projects and fostered team collaboration
- Reduced iterations by 30% with user-centered design and utilized wireframes and mockups for efficient development
- Managed UX for mobile / web apps using Agile methodologies; ensured user focus throughout design & development
- Implemented accessibility features in trading apps, improving usability for users with disabilities and ensuring compliance with accessibility standards.
UX Designer - Contractor
Accenture / TD Bank
08.2021 - 11.2021
- Led CEBA UX design for 40% on-time loan repayment jump; streamlined platform for small business loan repayments
- Collaborated to deliver user-centric features for CEBA and improved project alignment by 15% with core stakeholders
- Improved product usability (25%) with user research and translated the insights into actionable UX tools to improve
- Conducted user testing & created Confluence docs; ensured user feedback & project transparency for CEBA platform
UI UX Designer
Yesweed
11.2020 - 02.2021
- Rescued a failing startup project by delivering a web directory solution for Yesweed, achieving an 80% decrease in the original project budget and serving 70k customers. Conducted usability testing for both Android and iOS platforms to ensure intuitive interfaces and user-friendly experiences.
- Administered the design and management of 20 landing pages and native applications for both Android and iOS platforms, focusing on creating visually appealing and improved platforms.
- Hired and supervised 6 developers, ensuring timely delivery of projects within 6 months and exceeding goals and stakeholder expectations.
- Revamped the portal using 20 wireframes, resulting in an improved user flow for both Android and iOS platforms and achieving a critical bounce rate reduction of 20%.
UX Designer
Printfast
11.2018 - 11.2020
- Optimized McDonald's app with user journeys & prototypes (Axure, InVision); reduced average order times by 350%
- Delivered 97% customer satisfaction with budget-compatible designs while complying with deadlines and constraints
- Enhanced user flow for bank loan app (Adobe XD); reduced pages by 30% after data analysis / user journey mapping
- Created user stories, wireframes and prototypes for 5 active clients; supported projects with key user-centered designDeveloped information architecture diagrams, user flows, and paper and interactive prototypes using Axure, InVision & Adobe XD.
- Maintained strict budgetary and scheduling guidelines to deliver high-quality designs on time.
UX Designer
Robosoft Technologies
01.2015 - 08.2017
- Crafted efficient web and mobile applications for clients like McDonald's and banking sector companies, resulting in significant improvements in user experience and engagement.
- Analyzed customer engagement data to recommend solutions that optimized user experiences and reduced the number of pages by 30%.
- Created user stories, wireframes, and prototypes for various web and mobile projects.
Education
Graduate Certificate - Design
Algonquin College School
Ottawa, ON2019
Graduate Certificate -
Stanford University
Toronto, ON2018
Bachelor's Degree -
University Of Mumbai
Mumbai, IN2009
Skills
User Experience (UX) Design
User Interface (UI) Design
User-Centered Design (UCD)
Wireframing & Prototyping (Figma, InVision)
Design Systems & Component Libraries
Visual & Interaction Design
Usability Testing & Research
Information Architecture
Accessibility & Inclusive Design (WCAG Standards)
Conversion Rate Optimization (CRO)
Dashboard & Data Visualization Design
Web & Mobile App Design
Adobe Creative Suite (Photoshop, Illustrator, XD)
HTML, CSS & Basic Web Development
Collaboration Tools (Canva, Trello, Jira, Asana)
Cross-Functional Team Collaboration
Client & Stakeholder Communication
Fluent in English
Certification
- User Experience Design, General Assembly - 2023
Timeline
UX Designer
TD Securities
12.2021 - Current
UX Designer - Contractor
Accenture / TD Bank
08.2021 - 11.2021
UI UX Designer
Yesweed
11.2020 - 02.2021
UX Designer
Printfast
11.2018 - 11.2020
UX Designer
Robosoft Technologies
01.2015 - 08.2017
Graduate Certificate - Design
Algonquin College School
Graduate Certificate -
Stanford University
Bachelor's Degree -
University Of Mumbai
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