PRATHYUSHA KUCHIBHOTLA

• Crafted compelling brand messaging, resulting in 10% increase in brand recognition within first six months.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
• Initiated and led marketing campaigns generating at least 200+ leads annually.
• Efficiently managed workflow among staff, coordinating documents and creative material distribution, reducing project turnaround time.
• Created and managed social media campaigns that led to 20% increase in brand engagement and 15% growth in social media followers
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Launched successful digital marketing campaigns that achieved 25% increase in website traffic.

In my role as an Engagement and Lead Generation Specialist, I had the privilege of working closely with a Podcast Host and Coach, where I significantly contributed to expanding her online presence and driving enrollments in her course.

• Identified leads and authentically engaged with them, successfully promoting masterclass.
• Achieved 108 signups for free masterclass after just 2 months of engaging.
• Generated 5 signups for podcast host's online course.
• Nurtured relationships with leads through personalized interactions.
• Grew host's audience base, connecting with over 300 potential clients.
• Achieved 20% increase in email list subscribers.
• Demonstrated significant impact on host's business through successful lead generation and engagement strategies.

• Led implementation of digitalization initiatives, resulting in notable 15% improvement in operational efficiency through automation and streamlining of critical processes.
• Engaged with external agencies and partners to promptly identify and resolve issues ensuring seamless project execution.
• Managed all administrative aspects of PhD students' projects with precision, ensuring their smooth progress and strict adherence to university standards.
• Demonstrated proficiency in scheduling and organizing PhD student exams, consistently adhering to university regulations, and achieving perfect 100% compliance rate.
• Played pivotal role as liaison between department and Vice Chancellor's office, ensuring smooth approval process for projects and exams, expediting decision-making and project execution.
• Promoted knowledge exchange by collaborating with professors from other universities, enriching students' research projects, and broadening university's academic network.

As a freelance social media manager, I had the opportunity to work closely with a Dance Coach who was offering an online course. My role was pivotal in enhancing her online presence and engaging her target audience through strategic social media marketing efforts.

• Created engaging Instagram content showcasing courses, performances, and promotions.
• Collaborated on content calendar aligned with client's goals.
• Crafted compelling captions to convey salsa passion and course benefits.
• Maintained cohesive, visually appealing feed through various editing techniques.
• Designed graphics and materials consistent with client's brand and style.
• Managed account by scheduling posts strategically and using effective hashtags.
• Engaged with salsa community, responding to comments and messages.
• Achieved 10% increase in followers, 5% boost in engagement, and significant rise in awareness and course sign-ups within month.