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Prathitha Iyengar
Director, Product Marketing
Toronto,Ontario
Mediocrity is a luxury enjoyed by lazy people
Summary
Product Marketing Manager with experience of developing and executing go-to-market plans for products and services. Consistently delivers messaging highlighting differentiated value propositions in sales collateral, conducts knowledge transfer and training, and contributes core messaging for fulfillment of marketing tactics.
Overview
10
10
years of professional experience
8
8
years of post-secondary education
Work History
Director of Product Marketing
HeadSpin
Toronto, Ontario
07.2022 - Current
- Currently leading entire marketing org: demand generation and product marketing
- Orchestrated launch 3 new products to expand market share
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Achieved 33% growth in organic traffic to website through rich content skewed to enable better SEO rankings
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits through effective communication
- Met deadlines, exceeding expectations and effectively rolling PPC campaign.
- Recruited and hired experienced professionals and lead team of 7 to complete projects on time and within budget requirements and enhanced 'people management skills.
Product Marketing Manager
HeadSpin
Palo Alto, California
01.2021 - 07.2022
- Planned new product launch and release
- Drove marketing initiatives to increase product visibility and market performance
- Managed SEO and brought HeadSpin on map
- Leading website redevelopment project
- Created product positioning and messaging to differentiate products in market and expand visibility
- Performed thorough market research and competitive analysis to effectively communicate product value proposition
- Oversaw product marketing and launches
- Successfully generated numerous write-ups and contributed articles to increase awareness
- Collaborated with marketing teams to define positioning and messaging, and plan market launch, public relations, and lead generation campaigns
- Developed strategy and managed market communications that drove product demand
- Increased overall sales and brand exposure by developing new collateral, and sales materials and optimizing target audience reach
- Communicated value and position to sales team and developed tools to support selling process
- Successfully generated over 800 industry write-ups and contributed articles to position product and brand as market leader
Senior Copywriter
BC Web Wise
Mumbai, Maharastra
03.2018 - 06.2020
- Created high-impact messaging for all marketing media, contributing to increase in revenues and market share
- Strategized campaigns for global brands
- Managed team of 3 writers. Supervised their work & improved content to meet brand objectives
- Authored online display ads, providing click conversion rates of 75%
- Provided editorial guidance to facilitate delivery of top-quality content
Copywriter
MX Advertising Pvt. Ltd.
Mumbai, Maharastra
05.2017 - 03.2018
- Development of all content, maintaining consistency with brand marketing and message strategies for Club Mahindra, Eurokids, Aptech, Homespace
Copywriter
The Small Big Idea
Mumbai, Maharastra
04.2016 - 01.2017
- Strategized & worked on campaigns for brands in tourism, entertainment and FMCG to increase market share of brands
- Covered Rio Olympics for Firstpost
Associate Network Engineer
TenFour
Morristown, New Jersey
07.2013 - 07.2015
- Troubleshooted network infrastructure components
- Dealt with proactive & reactive faults
- Communicated with clients & coordinated with service providers during restoration of faults within SLA
Education
Post Graduate Certification - Digital Marketing & Communication
08.2020 - Current
- Graduated with 94%
- Professional development completed in Digital Marketing & Communication
- Majored in Branding & Marketing Analytics
Master of Science - Electrical Engineering
08.2011 - 05.2013
- Graduated with 3.43 GPA
Bachelor of Engineering - Electronics And Telcommunications Engineering
08.2007 - 06.2011
- Graduated in Top 10% of Class
- Graduated with 7.9 GPA
Skills
Value Propositions
Brand Awareness
Go-to-Market Plans
Social media marketing
Product promotion
Strategic Planning
Product Marketing
Project Management
Project Plans
Demand Generation
Marketing Activities
Marketing Campaigns
Accomplishments
Won the Social Samosa Award for Bajaj Nomarks in the ‘Best Social Media Brand in the FMCG’ category
Interests
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Director of Product Marketing - HeadSpin
07.2022 - Current
Product Marketing Manager - HeadSpin
01.2021 - 07.2022
MICA - Post Graduate Certification, Digital Marketing & Communication
08.2020 - Current
Senior Copywriter - BC Web Wise
03.2018 - 06.2020
Copywriter - MX Advertising Pvt. Ltd.
05.2017 - 03.2018
Copywriter - The Small Big Idea
04.2016 - 01.2017
Associate Network Engineer - TenFour
07.2013 - 07.2015
New York University - Master of Science, Electrical Engineering
08.2011 - 05.2013
Mumbai University - Bachelor of Engineering, Electronics And Telcommunications Engineering
08.2007 - 06.2011