Prateek Malhotra
North Delta,BC
Summary
Results-driven digital marketer with 4+ years of experience in digital marketing, sales, and account management. Skilled in Google AdWords, Analytics, PPC/SEM, lead generation, and social media. Known for out-of-the-box creative problem-solving and exceptional communication skills. Spearheaded successful digital marketing campaigns, leveraging SEO, paid advertising, and social media to achieve maximum brand exposure and engagement. Managed a media budget of $1.4M and developed a comprehensive paid acquisition strategy that generated $5M in revenue.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Marketing Assistant
Caruk & Associates
04.2023 - Current
- Extensive experience in performing comprehensive keyword research, implementing successful on-page optimization strategies, and building high-quality backlinks. Achieved significant improvements in website rankings and organic traffic through effective SEO techniques.
- Proven track record of managing and optimizing successful paid advertising campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads. Consistently surpassed goals and achieved exceptional ROI through strategic targeting and campaign optimization.
- Dynamic ability to create and execute highly effective social media strategies, resulting in increased brand awareness, engagement, and followers. Successfully grew social media accounts, driving significant increases in engagement rates and website traffic.
- Expert in developing compelling and engaging content across diverse formats, including blog posts, articles, social media posts, and video scripts. Demonstrated talent for creating captivating content that resonates with target audiences, resulting in increased website traffic and engagement.
- Proficient in planning, creating, and optimizing impactful digital marketing campaigns. Utilized data-driven insights to identify areas for optimization and implemented strategies that consistently improved conversions, maximizing ROI and enhancing customer engagement.
After Sales Service Executive
IKEA
11.2022 - 03.2023
- Handling the daily Returns and Exchanges
- Quality Assurance
- Customer Service
- Cash Handling
- Managed various customer service and administrative tasks to resolve customer issues efficiently
- Focus on retention management and communication management
- Detailed report-making and database management through MS Excel and other platforms.
Performance Marketing Manager
Aakash BYJUS
01.2021 - 08.2022
- Spearheaded multifaceted digital marketing campaigns, leveraging expertise in SEO, paid advertising, and social media to achieve maximum brand exposure and engagement
- Oversaw media budget of $1.4M to leverage five media channels focused on direct response offer development
- Developed a comprehensive paid acquisition strategy across Google, Facebook, and industry newsletters, resulting in new leads that generated $5M in 2022
- Developed and executed comprehensive social media marketing strategies, aligning with overall brand objectives
- Expertise in crafting content calendars, determining posting schedules, and selecting the most effective platforms for maximum audience engagement
- Led the development of a cohesive brand identity, positioning, and promotional materials to ensure consistent, eye-catching branding across all digital channels
- Owned email planning and execution of email marketing campaigns, resulting in attributable revenue of $1M.Optimized email copy and email sequences through A/B testing to improve the average open rate from 8% to 14%
- Designed, implemented, and optimized paid ads using Facebook and AdWords to improve the visitor-to-paid conversion rate by 120%
- Produced engaging short and long-form content, implemented effective link-building strategies, and formulated data-driven web analytics plans to optimize online presence and performance
- Utilized graphic design skills to create visually captivating marketing materials, including catalogues, menus, business cards, flyers, posters, ad creatives, and product packaging, reinforcing brand identity and capturing the target audience.
Marketing Executive
TopprTechnology
06.2019 - 10.2020
- Directed digital and email marketing campaigns to promote brand recognition, products
- Services, and revenue-focused activities to generate leads and sales
- Produced short and long-form content materials, link-building strategies, and web analytics plans
- Determined the type of advertising channels, strategies, and image ideas for product marketing campaigns
- Worked with in-house or external content creators to produce the desired content
- Managed shared calendar, scheduling the tasks and creation of each piece of content and the planned release of each piece of content for product marketing
- Designed and implemented offline marketing events, including b2b tie-ups
- Maintained detailed administrative and procedural processes to improve accuracy and efficiency.
Education
MBA - Marketing
University Canada West
Vancouver, BC03.2024
Advanced Diploma - Digital Marketing
Panjab University
03.2022
PGDM - Marketing
Institute Of Management Technology
08.2021
Bachelor of Science -
Delhi University
07.2017
Skills
- SKILLS & COMPETENCIES
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC) Advertising
- Social Media & Audience Engagement
- Influencer Marketing
- Email Marketing
- Targeting and Ad Copy Testing
- Keyword Research and Competitor Analysis
- Content Creation and Visual Design
- List Segmentation and A/B Testing
- Performance Tracking and Data Analysis
- Key Performance Indicators (KPIs)
- CRM Integration and Behavior Tracking
- Web Analytics, Buyer Personas, and Personalization
- Brand Building and Relationship Management
Certification
- Google Adwords Certificate
- Google Analytics Certificate
- Semrush SEO Certificate
- Hubspot Email Marketing Certificate
- Social Media Simternship Certificate
- Digital Marketing Associate Certificate
References
Charles Uy
VP Finance & Administration
Caruk & Associates
Cuy@justreps.com | 6042786151
Muskan
After Sales Lead
IKEA
(778) 681-0991
Timeline
Marketing Assistant
Caruk & Associates
04.2023 - Current
After Sales Service Executive
IKEA
11.2022 - 03.2023
Performance Marketing Manager
Aakash BYJUS
01.2021 - 08.2022
Marketing Executive
TopprTechnology
06.2019 - 10.2020
MBA - Marketing
University Canada West
Advanced Diploma - Digital Marketing
Panjab University
PGDM - Marketing
Institute Of Management Technology
Bachelor of Science -
Delhi University
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