Summary
Overview
Work History
Education
Skills
Certification
Timeline
Prashob Sivadasan

Prashob Sivadasan

Product Manager

Summary

Diligent Senior Product Manager with 5 years in product roadmap development, market research and data analysis. Highly skilled in identifying new products and opportunities to maximize revenue, and reduce costs. Passionate about creating and delivering software solutions that meet the needs and expectations of users and stakeholders. Proven track record of leading and collaborating with cross-functional teams, managing the product lifecycle, and ensuring alignment between business and delivery teams.

Overview

18
18
years of professional experience
2
2
years of post-secondary education
5
5
Certificates

Work History

Product Manager

Bestpass Inc
, NY
2020 - Current
  • Driving the product vision and roadmap for Tolls AI – Toll Prediction Model, Fleet management, Automated Toll payment, GPS tracking, API development, and Mobile app development
  • Collaborated with sales, marketing, and support teams to launch products on time and within budget.
  • Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
  • Coordinated project planning and execution with team members and team leads.
  • Reviewed sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions.
  • Prioritized roadmap in order to achieve product goals and metrics.
  • Developed product documentation to communicate upcoming features and products to internal teams.
  • Spearheaded collaborative efforts to bring products to market.
  • Monitored market trends and competitor performance to update promotional strategies.
  • Assessed costs and estimated production capabilities to evaluate economic viability.
  • Analyzed metrics to measure product performance.
  • Directed planning and budgeting efforts.
  • Boosted customer base penetration using creative promotional approaches.
  • Communicated effectively with team members to deliver updates on project milestones and deadlines.
  • Compiled product and customer data to generate informed profit projections.
  • Liaised with clients to better understand business needs and current market landscape.
  • Conducting market research, AB testing, and gathering customer feedback for future enhancements
  • Created plans and operationalized products within reasonable timeframes and meet revenue targets
  • Communicating and evangelizing the Product strategy roadmap to different departments in the organization
  • Interacting with multiple teams (Customers, Operations, Technology, Designers, Data Analysts) as a negotiator, collaborator, advisor, and guide
  • Tracking and reporting product performance to evaluate future investments and budgeting
  • Integration and implementation of new tools to improve productivity, lowering tech debt, and release- related downtime
  • Evolving metrics for product performance and using them to determine future product features
  • Leading the product release planning and managing stakeholder expectations for feature deliveries
  • Conceptualized and created the in house “Tolls-AI” program to predict tolls based on travel patterns of trucks
  • Experience handling analysis of data sets comprising of fleet sizes with more than 1 million vehicles and a billion tolls across North America
  • Created an overall revenue impact of 1M USD with the Citation Management feature in 2022
  • Created a software platform to integrate fleet telematics providers to use Bestpass as a standard Toll service provider.

Senior Product Owner

Verra Mobility
, AZ
2017 - 2020
  • Defined the product vision, functional requirements, and maintained the product backlog and roadmap for projects
  • Planning, and scheduling product releases based on multiple factors like sprint capacity, business value, technological complexities, customer readiness, end-user training, etc
  • Oversaw entire product deployments from vision and creation to rollout and delivery.
  • Communicated the business vision to the Agile development team and the progress, risks to the stakeholders throughout the project
  • Backlog management, sprint planning, and elaboration of the user stories for multiple products
  • Focused on building critical features up front in order to identify constraints and technical challenges.
  • Conducted current state assessments through stakeholder interviews, focus groups, and process mapping, gathering requirements, designs, and solutions, leading to their implementation
  • Connect & Chat along with SF integration and reduced the operating costs by 30%
  • Managed budget allocation and resource utilization to maximize ROI.
  • Analyzed reports and performing ROI evaluations for features, CRs, new business requests, latest ideas, etc
  • Evaluated value propositions, developing use cases, user stories, and prioritizing themes, epics
  • Collaborated with UI designers, developing wireframes, clickable prototypes, and final UI/UX
  • Converted abstract business concepts to implementable stories
  • Transformed the Title and Registration business at Verra Mobility with the introduction of RPA, Cloud computing, and BI reporting
  • Drove an Operational Cost savings of 2M USD in 2019 through Business process improvements across 2 business units
  • Technologies: Microsoft Azure, .Net, ABBYY FlexiCapture (OCR), MS Visio, Excel, AngularJS, HTML5, CSS3, iOS / Android, GPS, geo-fencing, IoT, Power BI, etc.

Product Owner

Highway Toll Administration
, NJ
2015 - 2017
  • Generated the roadmap and vision for a major technological overhaul initiative (HTA 2.0), spread across 30 themes and 200 epics, along with multiple foundational projects to manage Tolling, Fleet Management, Billing, and Reconciliation
  • Oversaw entire product deployments from vision and creation to rollout and delivery.
  • Successfully delivered and completed Business Integration for the HTA 2.0 initiative
  • Owned and prioritized product backlog and features for releases based upon expected ROI
  • Prepared functional use cases, describing various application behavior under different scenarios, covering the basic flows, alternate flows, edge cases, and exception flows
  • Managed implementation of new features by outlining plans and specifications such as how, where and when each component would work.
  • Created and maintained a product backlog according to business value or ROI in collaboration with product managers
  • Communicated with senior leadership (client and internal) about the progress of the project.

Senior Business Analyst

Güdly social media Inc
, NJ
2014 - 2015
  • Generated the features, epics, themes, and stories for the anti-bullying social media app
  • Supported leadership team with reporting, analysis, and business presentations to inform divisional strategies.
  • Defined new features, measuring success against analytics and stats from production
  • Guided teams and refined Agile techniques throughout journey and evolution of delivery cycles, establishing documentation framework to support Agile methodology implementation.
  • Generated and maintained the product backlog for a social media mobile app, Güdly, which had over 300 user stories
  • Served as the primary conduit for four sprint teams with a total of 30 members including UI designers, Scrum Teams, and offshore PMs
  • Won the 2015 Mobile Web Award for Outstanding Achievement in Mobile development for the Güdly app.
  • Grew the business analysis team to support division growth and created a robust team.
  • Responsible for overall requirements documentation (BRDs) and planning of all releases
  • Facilitated A/B testing, User Experience Workshops, stakeholder approvals, collected customer feedback documented business processes, and requirements
  • Collaborated with developers and subject matter experts to create the technical vision that balanced usability and performance needs of the product
  • Directed business analysts in executing and delivering various tactical and strategic plans.
  • Performed gap analysis to identify areas of improvement.
  • Collaborated with stakeholders to define project objectives and criteria.
  • Documented/reviewed all testing, validation procedures, business requirements, and process flows
  • Creation of the testing plan and review of the test case documentation
  • Managed the User Acceptance Testing results and drove change management process.

Offshore Business Analyst

Rapid Value Solutions
2012 - 2014
  • Clients: GulfMark, Axiom telecom, egInnovation, Seven Lakes
  • Championed the Enterprise Mobility Project for GulfMark Shipping to extend SAP through an independent (non-SAP) Cross Platform mobile platform
  • Provided the overall Requirement Analysis, and Project Management including Milestone/Scrum planning, and documented/tracked issues, and risks, along with other project changes
  • Enabled continuous growth of accounts by involving in different solutioning processes along with customers
  • Conceptualized and built a suite of custom applications for various business functions like finance, HR, purchasing, Warehouse, and inventory management
  • Performed gap analysis to identify areas of improvement.
  • Generated business intelligence reports to inform strategic decision-making.
  • Updated and developed scripts and queries to extract and analyze data from multiple sources.
  • Conducted Data Analysis and Business Process Analysis to prioritize the creation of products
  • Monitored project progress, identified risks and took corrective action as needed.
  • Managed the project, costing/budgeting, execution, delivery, and maintenance
  • Facilitated solution validation process by evaluating several solutions and conducting post-implementation reviews
  • Release planning based on multiple factors like sprint capacity, business value, technological complexities, customer readiness, etc
  • Led a team of 25 team members responsible for various areas in the development of a multi-tiered application
  • Grew the account from 1 project into a multi-tier portfolio with 15 different projects
  • Created a mobile-based SIM card activation app in the Middle East which improved sales by 20% and reduced SIM card activation time from 2 days to 10minutes
  • Technologies: SAP NetWeaver Gateway, BPC Reports, Java/J2EE, JavaScript, HTML5, CSS3, Salesforce1 mobile platform, iOS, Android, Sencha Ext JS, JavaScript, and HTML 5.

Airline Business Consultant

IBS Software Solutions
2011 - 2012
  • Clients: Emirates Airlines, Virgin Atlantic, Jet Airways, Cathay Pacific
  • Decision-maker around system functional behavior, based on the customer requirements and a clear understanding of the customer workflow
  • Performed requirement analysis, documented, and confirmed requirements for new features and project change requests
  • Responded to RFI’s and RFP’s, which involved understanding civil aviation rules of different countries
  • Gained experience around Airline Crew Optimization, Rest Rules, Manpower Management, Fleet
  • Management systems, and IATA standard messages
  • Conducted and took part in technical review sessions with clients and technical teams
  • Be the customer’s voice for the development team
  • Developed the test strategy and validation of test cases based on system use cases
  • Helped in the smooth transition of the product feature from development to deployment and a consequent maintenance phase.

Senior Marketing Executive

Tata Elxsi Limited
01.2010 - 01.2011
  • Jaguar Land Rover, Magneti Marelli, FIAT, NXP, Tata Motors
  • Managed the Europe Marketing for the transportation business (includes Automotive, Avionics, Marine &
  • Locomotive) at Tata Elxsi
  • Identifying potential clients and engagement domains in Europe region
  • Preparing approach document and Sales pitch based on intelligence from the Sales team on client requirements and knowledge about the organizational ability in the domain
  • Preparing a competitive proposal based on the client requirements and the pitch
  • Collating intelligence from various sources and developing strategies for prospective clients
  • Interacting with Automotive OEMs, Tier 1s, and Semiconductor vendors to know the requirements
  • Mediating between the technical and the sales team on the field.

Software Engineer/Client Engineer

IBS Software Solutions, Emirates
2006 - 2008
  • Airlines, Jet Airways, Cathay Pacific
  • Debugging, and development of new software modules in C++ and C
  • Scripted a Unix based monitoring system for client servers
  • Interacted with the client teams for Emirates, Cathay Pacific, and Jet Airways in a Lead role
  • Learned the business of Crew Management and Crew Optimization
  • Deep understanding of the DGCA Rules / Other Government Regulations, which govern the Aviation
  • Industry
  • Functional testing of new modules with clients
  • Facilitated ‘Meet our Users’ for the development team
  • Involved in the creation of user documentation for the Crew Tracking System.
  • Coordinated with other engineers to evaluate and improve software and hardware interfaces.
  • Integrated third-party tools and components into applications.

Education

MBA -

Amrita School of Business, India
05.2008 - 05.2010

Skills

    Research and trend analysis

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Certification

Product Management in AI and ML Certificate course from Elvtr, 2022

Timeline

Product Manager - Bestpass Inc
2020 - Current
Senior Product Owner - Verra Mobility
2017 - 2020
Product Owner - Highway Toll Administration
2015 - 2017
Senior Business Analyst - Güdly social media Inc
2014 - 2015
Offshore Business Analyst - Rapid Value Solutions
2012 - 2014
Airline Business Consultant - IBS Software Solutions
2011 - 2012
Senior Marketing Executive - Tata Elxsi Limited
01.2010 - 01.2011
Amrita School of Business - MBA,
05.2008 - 05.2010
Software Engineer/Client Engineer - IBS Software Solutions, Emirates
2006 - 2008

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Prashob SivadasanProduct Manager