PRASHANTH SHENOY HARADY

• Supported the media planning and campaign execution process, aligning creative, budget, and audience strategy with campaign objectives.
• Collaborated with creative and content teams to ensure message alignment and cohesive campaign storytelling across Facebook and Instagram.
• Conducted competitive and market analysis to refine campaign strategies and identify high-performing media environments.
• Assisted in preparing campaign performance reports, analyzing KPIs such as CTR, impressions, and engagement to measure effectiveness.
• Optimized email marketing initiatives via segmentation and database hygiene, improving open rate to 22% and CTR to 12%.
• Ensured accurate campaign delivery through quality checks and collaboration with the Traffic and Launch teams.

• Supported strategic media and content planning for LinkedIn campaigns to improve audience reach and engagement.
• Designed and executed lead generation campaigns in LinkedIn Ads Manager with AUS$1500 budget, achieving a 0.8% engagement rate.
• Developed campaign creatives using Canva, optimizing message distribution and visual design for target audiences.
• Presented campaign performance reports and insights to partners, contributing to optimization recommendations.

• Supported media planning and buying by setting up and managing programmatic campaigns in The Trade Desk across Display, Audio, Video, and Native formats.
• Translated client briefs into execution strategies, building buy structures aligned with target audience and campaign KPIs.
• Performed QA and trafficking of ad creatives, pixels, and 3rd-party tags, ensuring flawless campaign launches.
• Monitored campaign pacing and conducted performance optimization, improving CTR by 0.12% and VCR by 60%.
• Collaborated with Creative, Delivery, and Reporting teams to ensure execution excellence and consistent client updates.
• Prepared post-campaign reports detailing strategy rationale, optimizations, and learnings to guide future planning.

• Planned and executed multi-channel marketing campaigns, including Email, Display, and Programmatic activations.
• Managed media planning calendars and campaign workflows across multiple ESPs (Sendy, Benchmark, Ongage, Site Impact).
• Conducted A/B testing and performance analysis to improve engagement metrics and optimize audience segmentation.
• Collaborated with internal stakeholders to develop creative briefs and reporting documentation, supporting overall campaign goals.
• Assisted in data management and campaign tracking within DMP and CRM systems, ensuring consistency and accuracy.