PRASANTHI KASINATHAN
Oakville,Canada
Summary
Digital experience and transformation leader with over 10 years of expertise in enterprise digital strategy and customer journey design. Demonstrated success in leading cross-functional teams to create scalable, data-driven digital experiences that enhance conversion rates and overall business performance.
Overview
11
11
years of professional experience
Work History
Team Manager, SMB Digital Experience
TELUS
Toronto, Canada
07.2023 - Current
- Developed and led multidisciplinary team of 12 across product, UX, design, analytics, and operations; consistently achieved 105% of annual digital targets.
- Led large-scale digital transformation program, delivering 20+ redesigned digital experiences and checkout enhancements, achieving 20% YoY conversion improvement despite 10% traffic decline.
- Increased cart completion 8% YoY through journey mapping, UX collaboration, and experimentation-led optimization.
- Established governance frameworks, design standards, and QA processes to ensure brand consistency, accessibility alignment, and platform reliability.
- Managed $3M annual portfolio, overseeing prioritization, forecasting, and executive reporting.
Senior Strategy Manager, Direct-to-Customer Transformation
TELUS
Toronto, Canada
04.2021 - 06.2023
- Architected 5-year omnichannel digital transformation roadmap across TELUS, Koodo Mobile, and Public Mobile; secured $4M in executive funding for implementation.
- Launched real-time inventory platform, enhancing digital accuracy and achieving $3.8M in annual savings.
- Formalized A/B testing governance, reducing cart abandonment by 5% YoY and embedding data-driven UX decision-making across organization.
Senior Marketing Manager, Koodo Digital Experience
TELUS
Toronto, Canada
10.2019 - 03.2021
- Led full-funnel digital and checkout optimization in partnership with UX and engineering, driving 250% YoY sales growth and 15% CVR improvement.
- Optimized digital risk and fraud management, realizing $3.5M in annual savings.
- Redesigned operations and fulfillment processes, achieving $1M in annual savings and enhancing customer experience.
E-Commerce Manager
Merrithew
Toronto, Canada
09.2017 - 06.2018
- Led digital merchandising and lifecycle strategy, achieving 87% YoY growth during Black Friday.
Category Manager, eCommerce
Flipkart India Private Limited
Bangalore, India
07.2015 - 01.2017
- Managed $60M P&L, achieving 12% YoY GMV growth through strategic pricing, effective merchandising, and digital funnel optimization.
- Collaborated with engineering and analytics teams to develop dashboards that tracked funnel performance and user behavior, enhancing data-driven decision-making.
Education
Master of Business Administration - Gold Medalist
K J Somaiya Institute of Management Studies & Research
Mumbai, IndiaBachelor of Engineering -
Fr. Conceicao Rodrigues Institute of Technology
Mumbai, IndiaSkills
- Adobe Analytics and A/B testing
- Data visualization tools
- Enterprise content management
- Agile delivery methodologies
- Jira and Confluence
- Figma design software
- Digital transformation strategies
- Customer journey mapping
Community Service
- Scaled TELUS Women's Network (GTA Connections), promoting mentorship and inclusive leadership.
- Volunteer advisor to LATAM startups on digital growth and market entry strategy.
Accomplishments
Awarded Peak Performer, SMB (2025) for exceeding sales targets with 105% achievement
Timeline
Team Manager, SMB Digital Experience
TELUS
07.2023 - Current
Senior Strategy Manager, Direct-to-Customer Transformation
TELUS
04.2021 - 06.2023
Senior Marketing Manager, Koodo Digital Experience
TELUS
10.2019 - 03.2021
E-Commerce Manager
Merrithew
09.2017 - 06.2018
Category Manager, eCommerce
Flipkart India Private Limited
07.2015 - 01.2017
Master of Business Administration - Gold Medalist
K J Somaiya Institute of Management Studies & Research
Bachelor of Engineering -
Fr. Conceicao Rodrigues Institute of Technology