Prasanjeet Singh
Marketing Coordinator
Scarborough,ON
Summary
A marketing enthusiast, characterized by a strong work ethic, commitment, and adaptability, with over 2 years of diverse retail sector experience, is eager to support day-to-day business activities. I believe in bringing forward innovative ideas, providing unparalleled service, and offering specialized knowledge, all delivered with a proactive and positive approach. My main goal is to oversee, support, and coordinate all aspects of the company's marketing, supply chain and e-commerce efforts.
Overview
2
2
years of professional experience
5
5
years of post-secondary education
4
4
Certifications
Work History
Asset Protection Representative
Loblaw Companies Limited
Markham, Ontario
05.2023 - 08.2023
- Deter, detect, and apprehend retail theft and fraud, effectively enhancing store profitability
- Identified potential shrink opportunities, showcasing a keen eye for detail and proactive approach to loss prevention
- Conducted store-level audits and investigated potential opportunities to reduce retail theft, waste and drive meaningful sustainability improvements, demonstrating a deep understanding of retail operations and asset management
- Regularly monitored transactions using SAP tools and processes, ensuring financial accuracy and consistency through a detail-oriented approach
- Managed a team of Uniformed Asset Protection Personnel (UAPP), emphasizing leadership abilities and effective team management.
- Learned and followed all organizational policies and procedures to maintain safe and professional working environments.
- Educated staff on organizational mission and goals to help employees achieve success.
Security Ambassador
Nordstrom Inc
Toronto, Ontario
01.2023 - 05.2023
- Collaborated closely with the asset protection team to ensure the safety and security of all employees, customers, and store assets
- Remained calm, assertive, and mindful to think critically and problem solve during stressful situations.
- Placed necessary outgoing calls to verify alarms, dispatch proper authorities and notify proper parties.
- Managed alarm control panels effectively, contributing to the comprehensive security framework
- Acted as a crucial communication link between employees and the security team, ensuring prompt response and resolution to all security incidents and concerns
- Conducted extensive monitoring and surveillance activities, always adhering to the highest standards of confidentiality
- Recorded observations and occurrences and interviewed witnesses to complete and submit incident report.
- Responsible for identifying and rectifying any discrepancies and inaccuracies within the billing process, specifically pertaining to internal post-purchase transactions
- Provided exceptional customer service, consistently prioritizing a positive experience for all, indirectly supporting the store's overall customer satisfaction and repeat business.
- Responded quickly to emergency situations to assess and deflect issues.
- Answered alarms, investigated disturbances, and contacted law enforcement personnel to escalate crises.
Marketing Coordinator
Canadian Tire Corporation
Toronto, Ontario
09.2022 - 12.2022
- Executed and supported various activities including line reviews, planograms, data analysis, presenting the findings, and ad hoc administrative/organizational support/reporting
- Supported the line review process by overseeing the collection and accuracy of vendor quote forms and other important documents
- Improved the digital presence of certain SKUs of the Automotive-Oil section on the website in partnership with vendors
- Collected market data such as consumers, competitors and supplier information for research purposes
- Communicated with vendors like Castrol, Amsoil, Shell, etc on daily basis to resolve multiple issues in day-to-day activities via in-person and online meetings, presentations, and emails
- Provided support to the Category business manager in financial analytics for price changes to ensure competitiveness while maintaining profitability
- Promptly addressed customer reviews and questions online, prioritizing customer experience and enhancing brand perception
- Strategically planned and organized MERCH giveaway in collaboration with CASTROL for internal CTC employees.
- Researched, monitored and analyzed market trends, customer insights and competitors to avail of resources and exercise strategic decisions.
- Helped in creation of engaging weekly flyers for automotive department to use for promotional materials and distribution.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Analyzed and reported on KPIs to validate and demonstrate success of the category.
Customer Service Associate
Amazon.com
, India
10.2020 - 11.2021
- Responded to customer calls and emails to answer questions about products and services.
- Handled an average of 80 calls a day and maintained the average call duration of 6 mins, highlighting the ability to work in fast paced customer service environment
- Compiled and presented periodic reports highlighting key performance indicators and customer service metrics
- Signed up new customers, ensuring a seamless onboarding process
- Provided comprehensive post-purchase services, which included communicating with vendors and shipping partners about product quality concerns and delivery, filing claims in the event of damaged goods or discrepancies in deliveries, assisting customers with product information and usage guidelines, and handling return and exchange requests in accordance with company policies
- Offered advice and assistance to customers, paying attention to special needs or wants.
- Increased revenue by cross-selling and upselling products and services.
- Kept detailed records of customer interactions to track and resolve issues quickly.
- Provided customer feedback to management and identified areas of improvement for products and services.
- Handled billing and payment issues following guidelines, resolving disputes properly.
- Calculated correct order totals, updated accounts, and maintained detailed records for inventory management.
- Was among the top 20% performers of 2021 with a customer satisfaction rate of 95%.
Business Intern
Tracxn Technologies Private Limited
, India
11.2018 - 01.2019
- Performed market research and analysis, sales forecasting, and progress reports ensuring the success of 3 assigned projects
- Worked closely with the sales and leadership team to create strategies and put them into practice to increase conversion and retention rates
- Provided customer and client support on the days of events to maintain the brand perception and enhance loyalty.percent more overall sales were increased as a result.
- Created and managed project plans, timelines and budgets.
- Helped meet changing demands by recommending improvements to business systems or procedures.
- Generated reports detailing findings and recommendations.
- Collected, arranged, and input information into database system.
- Cultivated positive relationships with vendors to deliver timely and cost-effective supply of services and materials.
Marketing Intern
Enroute Entertainment Private Limited
, India
06.2018 - 08.2018
- Supported the marketing manager in conducting market research and analysis with the focus to increase revenue by 20% in 3 months
- Managed 3 Social media accounts, implemented new marketing and sales strategies, and secured targeted clients with a success rate of over 90% and an increase in quarterly sales by 15%
- Contributed to selling, email campaigns, and social media content.
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Assisted in creating written, video and image content for marketing channels.
- Scheduled social media postings to advertise products and generate site traffic.
- Tracked key metrics and developed spreadsheets and data models.
- Collaborated with renowned comedians and personalities to strategically plan events aimed at enhancing the customer experience
- Solely Managed 6 events as a marketing coordinator and contributed to a 20% rise in the company's gross profit.
Education
Post-Graduation Certificate - Marketing Management
Seneca College of Applied Arts And Technology
Toronto, ON 01.2023 - 08.2023
Post-Graduation Certificate - Supply Chain Management - Global Logistics
Seneca College of Applied Arts And Technology
Toronto, ON 01.2022 - 08.2023
BBA - Banking and Insurance
Maharaja Surajmal Institute
07.2017 - 08.2020
Skills
MS Excelundefined
Additional Information
AWARDS:
- Maharaja Surajmal Institute · Business Plan competition April 2018 Won the title in an intra-college business plan competition against 32 other participants.
- Guru Gobind Singh Indraprastha University · Product Innovation (Delhi) March 2018 Competed against 20 entrepreneurs in an inter-college product innovation competition in the Delhi region and secured 2nd rank.
Certification
HubSpot Academy: Inbound Sales & Marketing Certification
References
- Brian A Chin · Category Business Manager - Auto Fluids at Canadian Tire Corporation
- Jordan Reith · Category Business Manager - Air, Welding Tools and Wet Dry Vacuums at Canadian Tire Corporation
(More references available on request)
Timeline
Asset Protection Representative
Loblaw Companies Limited
05.2023 - 08.2023
Post-Graduation Certificate - Marketing Management
Seneca College of Applied Arts And Technology
01.2023 - 08.2023
Security Ambassador
Nordstrom Inc
01.2023 - 05.2023
Marketing Coordinator
Canadian Tire Corporation
09.2022 - 12.2022
Post-Graduation Certificate - Supply Chain Management - Global Logistics
Seneca College of Applied Arts And Technology
01.2022 - 08.2023
Customer Service Associate
Amazon.com
10.2020 - 11.2021
Business Intern
Tracxn Technologies Private Limited
11.2018 - 01.2019
Marketing Intern
Enroute Entertainment Private Limited
06.2018 - 08.2018
BBA - Banking and Insurance
Maharaja Surajmal Institute
07.2017 - 08.2020
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