Prapti Shahkumar
Toronto,ON
Overview
1
1
year of professional experience
Work History
Digital Marketing Manager
Fresh Fuel Marketing
01.2023 - Current
- Efficiently managed project scope, budgets, and timelines using Notion and other tools, implementing streamlined workflows with quality checks.
- Fostered strong client relationships, serving as their advocate for excellent experiences and collaborating effectively with cross-functional teams.
- Established and executed effective communication plans, ensuring timely documentation of project status, risks, and solutions.
- Developed comprehensive project plans covering all phases, consistently tracking project advancement and delivering updates on key milestones and deliverables.
Content Writer
Lost & Lore
01.2023 - Current
- Created SEO-friendly content for websites and 10+ blog posts (8000 words each), resulting in increased organic traffic.
- Demonstrated exceptional writing, editing, and proofreading skills to produce engaging content with a unique voice.
- Conducted independent and thorough research on various topics to ensure high-quality content.
- Streamlined internal linking structures on websites to enhance navigation and improve indexing by search engines.
Link Builder
Reiki Root
05.2023 - Current
- Utilized analytic tools (MOZ Pro, Google Search Console) to identify and improve low-performing content, recommending solutions for enhanced performance.
- Developed and executed effective link-building strategies, resulting in improved website SEO and higher search rankings.
- Identified valuable link-building opportunities through research and collaboration with content creators.
- Successfully secured backlinks through outreach efforts, cultivating strong industry relationships, and continuously monitored and adapted strategies for optimal results.
Education
Bachelor of Arts - Honours Social Psychology Program
McMaster University
Hamilton, ON03.2023
Skills
- Strong Communicator
- Excellent Writer
- Proficient Coordinator
- Client Relationship Building
- Growth Mindset
- MS Office / Google Suite
Custom
- Senior Thesis: The Influence of Attachment Styles on Social Comparisons
- Executive Roles: Mentor College Fashion and Art Shows for Sick Kids (both were huge productions with 200+ people and $1M raised )
Timeline
Link Builder
Reiki Root
05.2023 - Current
Digital Marketing Manager
Fresh Fuel Marketing
01.2023 - Current
Content Writer
Lost & Lore
01.2023 - Current
Bachelor of Arts - Honours Social Psychology Program
McMaster University
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