Pranjali Singh

• Collaborate 2x with faculty, students, alumni related to course and career-path information
• Manage social media marketing with 70% higher engagements
• Plan, create and design weekly posts over Canva/ Adobe Photoshop
• Organize workshops/hub-related events for present students at the campus.

Tools - Hootsuite, Google docs, Canva, MS Office, ChatGPT, SharePoint, Adobe Photoshop

• Increased monthly organic leads by over 200%
• Developed sales enablement content for lead conversions
• Curated FAQs and other knowledge base content
• Improved keyword ranking from over 100 to top 10
• Enhanced end-to-end webinar marketing
• Worked extensively on blogs, guides, brochures,case studies, whitepapers, press releases, presentations etc. (Planning-creating-designing-marketing)
• Grew LinkedIn follower count by 250% and engagement by over 200% in 6 months
• Managing internal and external content and communication for the business
• Track and report performance on weekly,monthly and annual basis

Tools - Google Analytics, Google Ads, Canva, Photoshop, Hootsuite, HubSpot, ChatGPT, Midjourney, MS Office, SEMRush, WordPress, SharePoint, Monday.com

• Increased over 95% content creation across digital marketing channels, organic and paid
• Grew blog traffic by 1050% and average session duration by 100%
• Increased email open rate for partners and customer by 18%
• Handled end-to-end content & social media marketing (organic/paid)
• Improved keyword ranking leading to higher lead generation with right SEO activities
• Created Google Ads for various contact center products
• Created case studies, sales enablement content, whitepapers, flyers, guides, user manuals, release notes and Knowledge Base documents.
• Track and optimize content performance

Tools - Google Analytics, Google Ads, Canva, Adobe Photoshop & InDesign, Ahref, ConstantContact, MS Office, Camtasia, Wordpress, Hootsuite, Facebook ads

• Involved in the creation of documents - sales pitch, visual and instructional designing of ILT content
• Designed single sheeters/ knowledge nuggets, training collaterals, comic strips, video scripts
• Worked with Airtel Promoters on store to increase sales largely
• Coordinated with clients, trainers, and vendors for training execution.

Tools - Adobe Illustrator, MS PowerPoint