Summary
Overview
Work History
Education
Skills
Websites
Certification
Technical Skills
Timeline
Generic

Praneeth Vijayan

Summary

Dynamic and results-driven Digital Marketing and PPC Specialist with over 4 years of experience in boosting online visibility, generating high-quality leads, and optimizing ad campaigns for maximum impact. Utilizing data-driven strategies, consistently delivering measurable outcomes and achieving high ROI. Strong analytical skills, commitment to excellence, and passion for staying ahead of industry trends driving the implementation of innovative marketing solutions.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Campaign Manager

Expedia Media
05.2024 - 08.2024
  • Partnered with internal sales teams to review and produce newly sold campaigns based on relevant media products.
  • Acted as a liaison with external partners to manage creative strategy, campaign timelines, and production.
  • Coordinated production tasks with vendors, ensuring adherence to quality and policy standards.
  • Provided client support on creative requirements, aligning with technical specifications and vertical-specific guidelines.
  • Ensured timely campaign launches and monitored pacing and performance.
  • Implemented post-sale optimization strategies to enhance campaign delivery and reduce revenue leakage.
  • Managed campaign performance reporting, ensuring delivery against KPIs.
  • Completed monthly billing and campaign actualization tasks.

Senior Digital Marketing Specialist

Google Ads (Google Partnered)
04.2022 - 07.2023
  • Managed a portfolio of 200+ Google Ads accounts worth $1M USD to maximize ROI.
  • Designed and managed Google Ads campaigns to generate high-quality B2B & B2C leads.
  • Implemented remarketing strategies, increasing customer retention rates by 15%.
  • Conducted in-depth keyword research and competition analysis using Keyword Planner & SEMrush.
  • Optimized search marketing strategies based on web analytics insights.
  • Developed compelling ad copy and conducted A/B testing to improve CTR and conversions.
  • Improved conversion rates by 30% and interaction rates by 50% across search, display, and video campaigns.

Food Service Manager

Harvey's
10.2017 - 02.2022
  • Managed all aspects of food service operations, including staff scheduling, inventory management, and vendor relations.
  • Implemented cost control measures to optimize expenses, reduce waste, and increase profitability.
  • Improved sales by 30% during the pandemic through customer service excellence.

Social Media Marketing Specialist

HowToSpeakEnglish.com
04.2018 - 04.2019
  • Created and curated engaging content (text, images, videos) aligned with brand voice.
  • Enhanced social media strategy through audience engagement and data-driven insights.
  • Used analytics tools to track and measure performance (reach, engagement, CTR, conversions).
  • Assisted in developing paid advertising campaigns to boost brand awareness.
  • Increased online presence by 30% through Facebook and Instagram marketing.

Account Manager - Ad Operations

ADATHA Media Inc
01.2016 - 08.2017
  • Developed and executed CPI campaign strategies for user acquisition and app installs.
  • Monitored campaign performance, including CPI, conversion rates, and user engagement metrics.
  • Optimized mobile in-app campaigns using HasOffers by Tune.
  • Utilized analytics tools to generate reports and provide actionable insights.
  • Managed in-app campaigns, generating $5,000+ in revenue and increasing sales by 30%.

Education

Postgraduate Diploma - Social Media Marketing

Seneca College
Toronto, ON
05.2018

MBA - Marketing

SRM University
06.2015

Bachelor of Science - Information System Management

SRM University
05.2013

Skills

  • Google Ads & PPC Campaigns
  • B2B & B2C Digital Marketing
  • Social Media Marketing (Facebook, Bing Ads)
  • Keyword Research & Optimization
  • Data Analysis & Performance Tracking
  • Google Analytics & Tableau
  • Salesforce & CRM Management
  • A/B Testing & Conversion Rate Optimization
  • Client Relationship Management
  • Team Leadership & Cross-functional Collaboration

Certification

  • Google Ads Certified
  • Google Analytics Certified
  • Hootsuite Platform Certification
  • Bing Ads Certified
  • DV360 Certified
  • Salesforce Trailhead

Technical Skills


  • Advertising Platforms: Google Ads, Facebook Ads, Bing Ads
  • Analytics & Reporting: Google Analytics, Tableau
  • Project Management Tools: JIRA, MS SharePoint, Confluence
  • CRM & Marketing Automation: Salesforce, HubSpot
  • SEO & Keyword Research: SEMrush, Google Keyword Planner
  • A/B Testing & Optimization: Google Optimize, Optimizer

Timeline

Campaign Manager

Expedia Media
05.2024 - 08.2024

Senior Digital Marketing Specialist

Google Ads (Google Partnered)
04.2022 - 07.2023

Social Media Marketing Specialist

HowToSpeakEnglish.com
04.2018 - 04.2019

Food Service Manager

Harvey's
10.2017 - 02.2022

Account Manager - Ad Operations

ADATHA Media Inc
01.2016 - 08.2017

Postgraduate Diploma - Social Media Marketing

Seneca College

MBA - Marketing

SRM University

Bachelor of Science - Information System Management

SRM University

Similar Profiles

CREATE PROFILE
Praneeth Vijayan