Summary
Overview
Work History
Education
Skills
Certification
Personal Information
Timeline
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Praneeth V Vijayakumar

Toronto,ON

Summary

Dynamic and results-driven Digital Marketing and PPC Specialist with over 4 plus years of hands-on experience in boosting online visibility, generating high-quality leads, and optimizing ad campaigns for maximum impact. Proficient in utilizing data-driven strategies to deliver measurable outcomes and consistently achieve high ROI. Known for strong analytical skills, an unwavering commitment to excellence, and a passion for staying ahead of industry trends to implement innovative marketing solutions.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Client Success Manager

Expedia Media
05.2024 - 08.2024
    • Partner with an internal sales team to review and produce newly sold campaigns based on relevant media products
    • Liaison with external partners on creative strategy, timelines, and ongoing production of campaigns for best-in-class experience
    • Coordinate production tasks with preferred vendors to ensure the quality of deliverables is of the highest quality and adheres to published policies
    • Provide client support on creative requirements in accordance with creative and technical specifications, plus vertical specific creative & product guidelines
    • Ensure on-time campaign launches as well as ongoing monitoring of pacing and performance throughout the campaign
    • Propose and implement post sale optimization strategies if necessary to improve campaign delivery and minimize revenue leakage
    • Manage and support creative and campaign performance reporting to monitor to ensure delivery against campaign KPI's and goals
    • Complete monthly billing and campaign actualization tasks.

Senior Digital Marketing Specialist

Google Ads (Google Partnered)
04.2022 - 07.2023
  • Managing a portfolio of 200 Google Ads accounts worth $USD 1,000,000 to drive optimal results and maximize ROI
  • Designed and managed Google Ads campaigns and obtained B2B and B2C leads and conversions for various programs
  • Implemented remarketing tactics that drove conversions and improved customer retention rate by 15%
  • Conducted in-depth keyword research, analyzed the competition, and identified high-value opportunities for campaign optimization using keyword planner & SEMrush
  • Optimized search marketing strategies based on web analytics detailing visit numbers, time on site, and page views per visit
  • Developed compelling ad copy and performed ongoing experimental A/B testing to optimize CTR and increase conversions
  • Improved conversion metric and interaction rate by 30% and 50% respectively for a search, display, and video campaign
  • Leveraged data from reports and real-time analytics to improve campaigns.

Food Service Manager

Harvey's
10.2017 - 02.2022
  • Efficiently manage all aspects of food service operations, including staff scheduling, inventory management, vendor relations, and equipment maintenance
  • Implementing cost control measures to optimize expenses, reduce waste, and increase profitability
  • Proficient in budgeting, forecasting, and financial analysis
  • Increased sales by 30% during the pandemic due to diligence, friendly service, and prompt response to inquiries.

Social Media Marketing Specialist

HowToSpeakEnglish.com
04.2018 - 04.2019
  • Create and curate engaging and high-quality content, including text, images, and videos, that aligns with the brand voice and resonates with the target audience
  • Enhanced social media strategy success by actively mining social conversations for relevant information and engagement opportunities
  • Utilize social media analytics tools to track and measure performance, including key metrics such as reach, engagement, click-through rates (CTR), and conversions
  • Assisted in developing paid advertising campaigns across multiple platforms to increase brand awareness and engagement levels
  • Increased online presence by 30% through the company's Facebook and Instagram social media accounts.

Account Manager - Ad Operations

ADATHA Media Inc
01.2016 - 08.2017
  • Developed and executed CPI campaign strategies to drive user acquisition, app installs, and conversions
  • Monitored campaign performance, including CPI, conversion rates, retention, and user engagement metrics
  • Worked in tools such as Has offers by the tune to optimize mobile in-app campaigns
  • Utilized analytics tools and platforms to analyze campaign data, generate reports, and provide actionable insights to stakeholders
  • Executed the mobile in-app campaigns which resulted in revenue of over $5000 and an increase in sales of 30% by the end of the campaign period.

Education

Postgraduate Diploma - Social Media Marketing

Seneca College
Toronto, ON
05.2018

Master of Business Administration - Marketing

SRM University
06.2015

Bachelor of Science - Information System Management

SRM University
05.2013

Skills

    • Google Ads
    • Campaign Management
    • JIRA
    • Tableau
    • Google Analytics
    • Salesforce
    • Keyword Research
      • B2B Marketing
      • Social Media Marketing
      • Team Leadership
      • Facebook & Bing Ads
      • MS SharePoint
      • Confluence

Certification

  • Google Ads Certified
  • Bing Ads Certified
  • Google Analytics Certified
  • DV360 Certified
  • Hootsuite Platform Certification
  • Shopify Platform Certification
  • Salesforce Trailhead
  • Twitter Flight School
  • HubSpot CRM
  • Marketing Instagram and Facebook

Personal Information

Title: DIGITAL MARKETER | PAID MEDIA SPECIALIST

Timeline

Client Success Manager

Expedia Media
05.2024 - 08.2024

Senior Digital Marketing Specialist

Google Ads (Google Partnered)
04.2022 - 07.2023

Social Media Marketing Specialist

HowToSpeakEnglish.com
04.2018 - 04.2019

Food Service Manager

Harvey's
10.2017 - 02.2022

Account Manager - Ad Operations

ADATHA Media Inc
01.2016 - 08.2017

Bachelor of Science - Information System Management

SRM University

Postgraduate Diploma - Social Media Marketing

Seneca College

Master of Business Administration - Marketing

SRM University

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