Prakriti Thakur
Scarborough,ON
Summary
Motivated and detail-oriented marketing professional with hands-on experience in managing diverse projects and a deep commitment to driving brand success. Skilled in project management, analytics, and cross-functional collaboration, I bring a strategic mindset and the ability to build strong internal relationships. With a proactive approach to learning and a dedication to challenging the status quo, I’m eager to contribute to Nestlé Canada’s team by supporting key brand projects that enhance consumer engagement and business growth.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Social Media Marketing Associate
Avolta Inc.
09.2023 - Current
- Boosted branding, digital marketing messaging, and advertising campaigns by engaging with followers on various social media platforms.
- Curated high-quality visual assets for use in both organic and paid social media campaigns.
- Assisted in the development of a comprehensive content calendar, ensuring consistency across all social media platforms.
- Researched and analyzed industry trends to inform search marketing strategies.
- Conducted market research and competitor analysis to inform search marketing strategies.
PR and Communications Specialist
Human Dynamics Training
01.2022 - 04.2022
- Capstone Project (included comprehensive client reporting).
- Formulated an organized and strategic content strategy for the client, employing a data-driven approach with the aim of achieving a 15% increase in online visibility and client reach.
- Conducted a thorough company audit to identify improvement areas and opportunities for growth, while also crafting a message strategy resonating effectively with the target audience.
- Displayed adeptness in implementing reporting, monitoring, and manage mechanisms to ensure proficient strategy execution.
- Collaborated with cross-functional teams to support large-scale projects, ensuring seamless integration of technology solutions.
Founder and Social Media Manager
Karmaphoning
06.2018 - 07.2020
- Self-drove and managed an Instagram page selling mobile phone covers along with all the planning, engagement, and analysis of all posted digital content.
- Handled all aspects of the business, including creating and editing cover designs, marketing, sales, customer service, merchandising and logistics.
- Collaborated with relevant influencers to create and execute promotional campaigns that increased brand awareness and drove user engagement on Instagram.
- Maximized monthly sales to 100 cases sold.
- Successfully marketed to a niche audience, resulting in monthly sales of over 20,000 INR ($350).
- Maintained brand standards and adeptly grew the page to over 6,000 organic followers within one year.
Marketing and Public Relations Intern
Crosby Ad Agency
01.2019 - 10.2019
- Assisted in crafting, editing, and consulting on press releases, media pitches, and other written materials for various clients, contributing to effective employee engagement, internal communications and public affairs.
- Conducted research and media monitoring to identify relevant coverage opportunities and trends in the industry.
- Contributed to content creation for social media platforms, ensuring consistent messaging across different channels.
- Managed administrative tasks, such as scheduling, preparing materials for meetings, and organizing files.
- Demonstrated adaptability and eagerness to learn by quickly grasping new tools and software used for PR tasks.
Digital Marketing Intern
Voorpret
06.2018 - 12.2018
- Facilitated effective communications through managing mainstream media accounts for the company.
- Utilized agile social media marketing strategies to increase engagement and brand awareness.
- Performed comprehensive market analysis and executed research on latest trends.
- Coordinated with event organizers, vendors, and licensing partners on a daily basis to create online content, merchandising, staging, and live coverage during events.
- Successfully gained 7,000 organic followers on Instagram in 6 months, showcasing adeptness in content creation.
Education
Post-Graduate Diploma - Social Media Marketing
Conestoga College Institute of Technology And Advanced Learning
Kitchener, ON04-2023
Post-Graduate Diploma - Public Relation Integrated Marketing
Conestoga College Institute of Technology And Advanced Learning
Kitchener, ON04-2022
Bachelor of Arts - Honors of Sociology
Panjab University
Chandigarh, India09-2020
Skills
- Social media platforms - Instagram, Facebook, Twitter, LinkedIn, TikTok, and YouTube
- Content management systems - WordPress, Shopify and Medium Web analytics tools like Hootsuite, Mailchimp, SurveyMonkey
- Blog writing, website navigation, SEO, and accurate data-driven decision-making for social media campaigns
- Adobe Creative Suite (InDesign, Photoshop, Illustrator), Canva, Figma, CapCut
- Microsoft Office Suite (Excel, Word, PowerPoint, Outlook)
Certification
- Hootsuite Platform Certification, Hootsuite
- Social Media Marketing Certification, HubSpot Academy
- Email Marketing Certification, HubSpot Academy
Timeline
Social Media Marketing Associate
Avolta Inc.
09.2023 - Current
PR and Communications Specialist
Human Dynamics Training
01.2022 - 04.2022
Marketing and Public Relations Intern
Crosby Ad Agency
01.2019 - 10.2019
Founder and Social Media Manager
Karmaphoning
06.2018 - 07.2020
Digital Marketing Intern
Voorpret
06.2018 - 12.2018
Post-Graduate Diploma - Social Media Marketing
Conestoga College Institute of Technology And Advanced Learning
Post-Graduate Diploma - Public Relation Integrated Marketing
Conestoga College Institute of Technology And Advanced Learning
Bachelor of Arts - Honors of Sociology
Panjab University
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