Pradnya Mirwani
SEO Executive
Calgary,AB
Summary
Result-driven SEO Executive with 4 years of experience, seeking an opportunity to further advance my carrier in the field of Digital Marketing. Proven track record of success in growing organic traffic by 25% and achieving top 5 organic search rankings from page 2. Skilled in enhancing customer engagement and online visibility through effective SEO strategies. Experienced in developing marketing initiatives to drive business success and increase sales. Possesses exceptional analytical, organizational, and decision-making abilities. Proficient in online research, keyword targeting, and generating performance reports based on client analysis.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
1
1
Certification
5
5
Languages
Work History
SEO Executive
Fudugo Solutions
Nagpur Maharashtra, India
08.2021 - 12.2023
- Analyzed Google Analytics data to uncover insights about user behavior patterns, guiding future optimizations for better engagement.
- Conducted regular website audits to identify areas of improvement and implement necessary updates for better performance.
- Conducted competitor analysis to inform strategic decision-making processes related to keyword targeting and content development.
- Developed effective local SEO strategies to increase visibility in specific geographic markets.
- Managed successful link-building campaigns, securing high-quality backlinks from reputable websites.
- Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture, and content.
- Improved website rankings by conducting comprehensive keyword research and optimizing on-page content.
- Reduced bounce rate with engaging content creation and improved user experience design.
- Boosted organic traffic through implementation of technical SEO strategies, including site speed optimization and schema markup.
- Collaborated with web developers to ensure seamless integration of technical SEO elements during website redesign projects.
- Trained colleagues on SEO fundamentals, increased team knowledge and fostered a culture of continuous growth in the field.
- Performed in-depth analysis of new client sites.
- Recommended changes to website architecture, content, and linking to improve SEO positions for target keywords.
SEO Executive
Web Booster Tech
Nagpur, Maharashtra, India
08.2019 - 07.2021
- SEO Executive | Digital Marketing
- Directed traffic growth strategies, SEO, content distribution. email marketing and trackbacks
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies
- Increased brand awareness through creation and management of social media channels boosting social media engagements.
- Planned and executed web, SEO, database marketing and social media advertising
- Leveraged MailChimp to implement email campaigns and monitor performance.
- Improved website visibility through development and implementation of SEO strategies
Digital Marketing Intern
Anayra Infotech
Nagpur, Maharashtra, India
01.2019 - 06.2019
- Plan and execute all digital marketing initiatives, including SEO/SEM, email marketing, and social media marketing.
- Research and implement search engine optimization recommendations to improve website visibility and rankings.
- Learn strategies to increase website traffic and optimize content to be SEO friendly.
- Gain experience with traffic monitoring tools to analyze website performance and user behavior.
- Promote products and enhance online engagement across social media platforms.
- Develop and execute consistent messaging strategies across various social media channels.
- Create engaging content for social media platforms such as Pinterest, Facebook, and Instagram to attract and retain followers.
- Performed market analysis and researched latest trends.
Education
Bachelor of Engineering - Electronics Engineering Technologies
Rajiv Gandhi College of Engineering And Research
Nagpur Maharashtra 08.2013 - 04.2017
Skills
On page and off page optimization :URL Optimization, Internal Linking, Keyword optimization, Keyword Analysis, Link Building
Advanced Technical SEO: structured data/schema markup, website speed optimization, mobile optimization
Advanced Analytics: Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs
Content Strategy: keyword research, content optimization, and content promotion
Conversion Rate Optimization (CRO): A/B testing, landing page optimization, and call-to-action (CTA) optimization
Local SEO: local keyword targeting, Google My Business optimization, online reviews management, and local citations
E-commerce SEO: Optimizing product pages, managing product feeds, improving site structure for large product catalogs, optimizing for transactional keywords
Project Management: Ability to manage SEO projects effectively, including prioritizing tasks, setting timelines, coordinating with cross-functional teams
Data-driven Decision Making: Ability to make strategic SEO decisions based on data insights, including identifying trends, forecasting performance, and adjusting strategies accordingly
Certification
Digital Marketing Intern
Timeline
SEO Executive
Fudugo Solutions
08.2021 - 12.2023
SEO Executive
Web Booster Tech
08.2019 - 07.2021
Digital Marketing Intern
Anayra Infotech
01.2019 - 06.2019
Digital Marketing Intern
01-2019
Bachelor of Engineering - Electronics Engineering Technologies
Rajiv Gandhi College of Engineering And Research
08.2013 - 04.2017