Prachi Singh

Company Overview: Client- General Motors

• Lead on the delivery of all creative and content requirements for General Motors
• Coaching junior team members in how to develop integrated content solutions across Adobe Experience Manager (AEM) CMS
• Develops robust content planning and delivery processes
• Develops, manages and evolves a process for commissioning content from external and internal content providers
• Pioneers different techniques for delivering content proposals and recommendations
• Drives creative development of content
• Oversees implementations of campaigns from brief to final reporting phase including driving, defining and feedback on quality of briefs, regular reviews, feedback channels, content quality and collaboration
• Understands technology and creatively supports the effective use of technology to solve business problems
• Participates in new business activities from a content perspective.
• Proactively identifies opportunities for content work to be performed for clients, with guidance
• Oversaw budgets and forecasted revenue growth, achieving a 90% increase in account profitability year over year.

• Engage with clients to understand their digital needs, objectives, and technical requirements
• Assess existing systems, processes, and technologies to identify areas for improvement or optimization
• Develop tailored digital solutions based on client requirements, leveraging a deep understanding of digital technologies, platforms, and best practices
• Create comprehensive technical architecture and design documents
• Lead the implementation of digital solutions, coordinating with internal teams and external vendors as necessary
• Ensure seamless integration with existing systems and infrastructure, troubleshooting any technical issues that arise
• Conduct thorough testing of digital solutions to ensure functionality, performance, and security
• Develop test cases, perform regression testing, and collaborate with QA teams to identify and address bugs or issues
• Provide training sessions for client stakeholders on the use and administration of digital solutions
• Create comprehensive documentation including user manuals, technical guides, and troubleshooting procedures
• Manage project timelines, resources, and deliverables to ensure timely and successful implementation of digital solutions
• Monitor project progress, identify risks, and implement mitigation strategies to keep projects on track

• Handled various activities of website content management and facilitated status and business meetings for every project to ensure stakeholders were duly updated on the current state and action plan
• Served as content author to manage updates on the public websites hosted on Oracle- WCS
• Mentor, shadow and train new resources on the business processes and tools
• Regularly enhanced knowledge repository for different functional areas, ensuring utilization of process documents by team members for reference
• Participated in transition activities and documented the functional processes for reference
• Manage web publishing work requests and non-publishing work requests around Agilent Business requirements
• Review requests and plan out work; provide necessary and clear feedback to the requestor
• Served as a liaison between the Customer and offshore and onshore development teams
• Performed quality assurance checks and troubleshooting issues independently
• Consulted on and troubleshooting HTML/text templates, personalization, and URL/redirector issues

• Lead content strategy and analysis initiatives within Adobe Experience Manager (AEM), ensuring alignment with organizational goals and target audience needs
• Develop and optimize content workflows, templates, and taxonomies to enhance efficiency and maintain consistency across digital channels
• Conduct in-depth content audits, performance analytics, and user-behavior analysis to inform content optimization strategies and drive continuous improvement in AEM-based content experiences

• Create, edit, and publish web content using Adobe Experience Manager (AEM), ensuring accuracy, consistency, and alignment with brand guidelines
• Collaborate with cross-functional teams to develop and implement content strategies that enhance user engagement and drive conversions
• Perform content updates, A/B testing, and optimization efforts based on performance metrics and user feedback to improve the effectiveness of digital content in AEM

• Conceptualize, research, and develop engaging content across various digital platforms, including websites, blogs, social media, and email campaigns
• Collaborate with stakeholders to understand content requirements, target audience preferences, and messaging objectives
• Ensure content is accurate, compelling, and aligned with brand voice while adhering to SEO best practices and content guidelines

• Generate high-quality, engaging content for blogs and other digital platforms, covering a range of topics relevant to the target audience
• Conduct research, interviews, and fact-checking to produce accurate and informative blog posts that resonate with readers
• Optimize content for SEO, implement content strategies to increase visibility and audience engagement, and stay updated on industry trends to maintain relevance and drive traffic