Prabhjot Singh Kang
Caledon,ON
Summary
Accomplished Marketing manager with extensive experience in overseeing all aspects of airport duty-free retail operations, specializing in marketing and promotions categories. proven track record of driving sales growth and enhancing customer experience through strategic planning,Digital content, innovative marketing initiatives, and meticulous attention to detail. skilled in collaborating with brand vendors to optimize visual merchandising, implement high-impact promotional strategies, and maintain stringent store standards. adept at managing all categories operations, from replenishment to merchandising.
Overview
4
4
years of professional experience
Work History
Marketing Manager
Avolta (Toronto duty free/Airport Retail)
Toronto, ON
10.2024 - Current
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Conducted market research to identify new opportunities and target markets.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Assistant Operations Manager ( Marketing Lead)
Dufry ( Toronto Duty free)
Toronto, ON
12.2022 - 09.2024
- Direct and oversee all operations within airport duty-free stores, ensuring smooth functioning and adherence to company standards.
- Ensure that store is in compliance with all Airport, Provincial and Federal employment laws/regulations.
- Communicate necessary information at the beginning of shift, including targeted Sales, promotions and new products, company policies and procedures.
- Oversees specific category and/or brand, including product RTV, price changes, merchandising standards, TSRP
and promotional changeovers. - Lead cross-functional teams to develop and execute comprehensive marketing strategies for duty-free retail, ensure all the promotion signage is displayed in the stores.
- Serves as Social Media Lead for toronto duty free by creating Digital content for SM channels & Global (Instagram and Beekeeper).
- As the Marketing Lead, I design and implementing captivating visual displays that not only reflect seasonal themes but also drive customer engagement and boost sales
- In charge of ordering new signage/graphics and providing store visual measurements to Marketing.
- Collaborate closely with Marketing category to optimize visual merchandising and implement high-impact promotional strategies, including high promotion points (HPPs) and pop stores.
- Responsible for Submitting In store photos of activities, Campaigns, Activation and HPPs photos to Category head and Marketing Department.
- Working in conjunction with country marketing managers. Moreover,Teamed up to sharing ideas, suggesstions and customer feedback to improve marketing Campaigns and deliver best Customer shopping Experience.
- Monitor and analyze sales performance data to identify trends and opportunities for improvement, providing actionable insights to drive business growth.
Operations Assistant Manager
Inditex - Zara & Massimo Dutti
Mississauga, ON
10.2021 - 11.2022
- manage day-to-day store operations including inventory management, sales generation, and payroll.
- collaborate with staff and develop a communication channel with customers to fulfill their needs and specifications.
- work to build and maintain client/retailer partnerships while managing ongoing client goals and kpi objectives.
- manage sales, profit and operational expenses for designate store.
- manage scheduling and payroll for team, conduct performance evaluations, promotions and terminations when necessary.
- monitor KPIs and adjust the focus of improvement efforts as necessary to meet target goals.
- monitor all orders, shipments, service, inventory, and points of sale (pos) to maximize open to-buy.
- advance to increasingly responsible positions, culminating in management role with full oversight of store operations.
- sustain constant communication with store manager to guarantee compliance of operations procedures as well as performance and execution of quarterly audits sales supervisor.
Sales Supervisor
Guess Inc.
Mississauga, ON
09.2020 - 09.2021
- completes store operational requirements by scheduling and assigning employees, following up on work results.
- maintains store staff by recruiting, selecting, orienting, and training employees.
- achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
- identifies current and future customer requirements by establishing rapport with potential and actual customers and other persons in a position to understand service requirements.
- ensures availability of merchandise and services by approving contracts, maintaining inventories.
- formulates pricing policies by reviewing merchandising activities; determining additional needed sales promotion; authorizing clearance sales; studying trends.
- markets merchandise by studying advertising, sales promotion, and display plans; analyzing operating and financial statements for profitability ratios.
Education
Associate Degree - Business
St. Lawrence College of Applied Arts & Technology
05-2021
Skills
- Business Development
- Organizational Management
- Performance monitoring
- Marketing and Promotions
- Social Media/ Digital Marketing
- Cross-Functional Collaboration
- Retail Operations Management
- Operations Management
- Vendor Relations
- proficient in SAP, BW Excel, and SharePoint
Languages
English
Full Professional
Hindi
Full Professional
urdu
Professional
Punjabi
Native/ Bilingual
Turkish
Elementary
Accomplishments
- Performer of the Month Certificate (Visual Merchandising/Displays) - GUESS INC.
References
References available upon request.
Timeline
Marketing Manager
Avolta (Toronto duty free/Airport Retail)
10.2024 - Current
Assistant Operations Manager ( Marketing Lead)
Dufry ( Toronto Duty free)
12.2022 - 09.2024
Operations Assistant Manager
Inditex - Zara & Massimo Dutti
10.2021 - 11.2022
Sales Supervisor
Guess Inc.
09.2020 - 09.2021
Associate Degree - Business
St. Lawrence College of Applied Arts & Technology
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