Pollyanna Gonzalez
Customer & Marketing Specialist
Pickering,ON
Summary
Pursuing full-time role that presents professional challenges and leverages interpersonal skills, effective time management, and problem-solving expertise. Thorough team contributor with strong organizational capabilities. Experienced in handling numerous projects at once while ensuring accuracy. Effective at prioritizing tasks and meeting deadlines.
Overview
19
19
years of professional experience
4
4
Certifications
Work History
Product Development & Sales
VinoWear
01.2024 - Current
- Managed vendor relationships, ensuring timely delivery of high-quality materials for product manufacturing.
- Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
- Boosted customer satisfaction rates by addressing concerns promptly and implementing improvements based on feedback.
- Launched successful promotional campaigns that captured significant market share from competitors.
- Monitored industry trends closely to proactively adjust the company''s product offerings as needed for continued success in a dynamic market environment.
- Enhanced sales performance by developing targeted marketing campaigns and sales strategies.
Marketing Manager
The Case for Wine
03.2022 - 01.2024
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Increased website traffic by developing and implementing a comprehensive SEO strategy.
- Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
- Maximized email marketing effectiveness by segmenting lists, personalizing content, and monitoring key performance indicators.
- Helped large volume of customers every day with positive attitude and focus on customer satisfaction.
- Developed relationships with key clients, fostering loyalty and repeat business through personalized attention and support.
Team Leader
Arterra Wines of Canada
10.2017 - 03.2022
- Set performance expectations for the team, monitoring progress towards goals and providing constructive feedback as needed.
- Trained and supervised team of customer service representatives in providing quality service to customers.
- Enhanced store appearance by restocking shelves and maintaining cleanliness throughout the retail space.
- Implemented visual merchandising techniques that maximized retail space utilization while showcasing products effectively.
- Boosted sales performance by implementing strategic retail plans and optimizing store layouts.
- Developed strong product knowledge to provide informed recommendations based on individual customer needs.
Logistics Executive
Odebrecht Construction
02.2009 - 03.2016
- Coordinated international shipments, navigating complex customs requirements and ensuring compliance with import/export regulations.
- Oversaw scheduling for day-to-day activities of transportation as well as warehouse employees and contractors..
- Established strong relationships with carriers and vendors to ensure on-time deliveries and reduce the risk of supply chain disruptions.
- Optimized transportation budget allocation by regularly evaluating carrier performance data and making informed decisions based on cost and service quality.
- Identified areas for improvement in existing workflows, leading to streamlined processes that saved time and resources.
Customer Service Coordinator
BDP International
03.2006 - 01.2009
- Maintained strong relationships with carriers, customs brokers, and clients for smooth coordination of shipments.
- Coordinated international shipments, managing complex logistics and documentation requirements for seamless deliveries.
- Prepared accurate shipping documents such as bills of lading, commercial invoices, packing lists, and certificates of origin to facilitate smooth customs clearance processes.
- Managed a high volume of shipments daily, prioritizing tasks effectively to meet tight deadlines without compromising quality or accuracy.
- Ensured compliance with import/export regulations, avoiding costly penalties or delays due to non-compliance issues.
Education
Bachelor of Science - International Trade And Transportation Logistics Management
Faculdade Integrada Do Recife
05.2001 -
Skills
Social Media Marketing
Product Launches
Advertising Campaigns
Trade show management
Brand Awareness
Product Knowledge
Problem-solving abilities
Data Entry
CRM Software
Email management
Shipping procedures understanding
Sales closing
Languages
English
Native or Bilingual
Portuguese
Native or Bilingual
Spanish
Professional Working
Accomplishments
- WSET - Level I and II with distinction.
- Trade Shows: Descorchados 2024, ProWine South America, Vinitaly.
- For years, I have lived abroad due to my work in the Oil & Gas industry, in countries such as China, Spain, Italy, and Ireland.
Certification
WSET II
Timeline
Digital Marketing
02-2024
Product Development & Sales
VinoWear
01.2024 - Current
Marketing Manager
The Case for Wine
03.2022 - 01.2024
Graff Retail
01-2022
WSET II
07-2021
Team Leader
Arterra Wines of Canada
10.2017 - 03.2022
Smartserve
10-2017
Logistics Executive
Odebrecht Construction
02.2009 - 03.2016
Customer Service Coordinator
BDP International
03.2006 - 01.2009
Bachelor of Science - International Trade And Transportation Logistics Management
Faculdade Integrada Do Recife
05.2001 -
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