Polliny Pacheco
Milton
Summary
UX/UI Designer.
Totally passionate about discovering & solving problems that help a better communication with their public.
Always been designing digital and printed materials, conducting research, facilitating workshops to create journeys for better experiences for customers and users, creating wireframes, prototypes and UX Writing.
Love to work collaboratively & multidisciplinary.
Already worked for companies in the fields of education, insurance and humanitarian aid.
Overview
3
3
years of professional experience
3
3
years of post-secondary education
Work History
Digital Campaign Content Creator & UX/UI/UX Designer
Adventist Risk Management (ARM)
04.2021 - Current
- Created dynamic graphics and pieces to increase website and social media traffic.
- Developed original content using social listening and independent sources.
- Strengthened content through proofreading and editing.
- Identified target audiences to analyze characteristics, behavior and media habits.
- Conducted online research to obtain relevant information and materials.
- Created maps, models and templates for diverse projects.
- Organized collected information to produce well-written articles.
- Analyzed conversion and bounce rates to measure success of content.
- Conducted primary and secondary research to better understand customer needs and behaviors.
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Participated in design review meetings to brainstorm new UX developments through collaborative thinking.
- Presented UX designs and solutions to senior staff, evangelizing for user-centric design decisions.
- Applied both qualitative and quantitative analysis techniques to continuously improve end-user experiences.
- Analyzed user feedback to influence future UX updates, ameliorating user concerns and pain points during subsequent patch cycles.
- Researched and proposed new solutions to make website more user-friendly.
Digital Content Creator
Adventist Development And Relief Agency (ADRA)
04.2020 - Current
- Applied current editing and photography tools to tell great stories.
- Implemented strategies and tactics to grow followers on social media channels.
- Created dynamic graphics and pieces to increase website and social media traffic.
- Developed original content using social listening and independent sources.
- Develop original content through social listening and independent sources.
- Strengthened content through proofreading and editing.
- Created social media content with consistent content and tone.
- Increased customer engagement through social media.
- Wrote social media content to increase engagement with customers.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Maintained current social media trends through attending professional conferences and webinars.
- Tracked and analyzed social media and online marketing initiatives.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Collaborated with team members to develop creative campaigns for social media platforms.
- Designed and implemented social media strategies to align with business goals.
- Created content strategies for digital media.
Education
Master - Product Design & User Experience
Aela - Design School
Tallinn, Estonia 12.2020 - Current
Postgraduate Course - Distance Education
Catholic University of Brasília
Brazil06.2010
Bachelor of Arts - Communication
Catholic University of Brasília.
Taguatinga, DF. Brasil.06.2008
Skills
- Adobe Illustrator/Photoshop/XD
- Figma
- Mockups and Prototypes
- Style Guidelines
- Research
- Social Media Content Campaigns
- Social Media Management
- Brand Development
- User Experience Design (UX)
- Landing Page Optimization
- Layout Standards
- Style Guidelines
- Project Goals and Milestones
- Mockups and Prototypes
Timeline
Digital Campaign Content Creator & UX/UI/UX Designer
Adventist Risk Management (ARM)
04.2021 - Current
Master - Product Design & User Experience
Aela - Design School
12.2020 - Current
Digital Content Creator
Adventist Development And Relief Agency (ADRA)
04.2020 - Current
Postgraduate Course - Distance Education
Catholic University of Brasília
Bachelor of Arts - Communication
Catholic University of Brasília.
https://www.linkedin.com/in/pollinypacheco/
https://www.linkedin.com/in/pollinypacheco/
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