Summary
Overview
Work History
Skills
Certification
Accomplishments
Timeline
Generic

Pilar Perry

Costa Mesa,CA

Summary

People Development and Training Manager with 12+ years of experience in corporate-run organizations, blending instructional design, facilitation, and leadership development with operational and sales execution. Proven ability to design and deliver learning programs, manage teams, and drive business results across diverse industries including beverage, fitness, and wellness.

Experienced with specialized task execution and strategic implementation. Utilizes effective problem-solving techniques to enhance operational processes. Track record of fostering team collaboration and ensuring project success.

Dedicated professional prepared to bring extensive expertise and results-oriented approach to Specialist role. Known for effectively managing tasks and supporting organizational goals through collaborative efforts and adaptive strategies. Recognized for excellent communication and analytical skills, ensuring seamless operations and consistent outcomes.

Overview

13
13
years of professional experience
1
1
Certification

Work History

On-Premise Specialist

Happy Dad Hard Seltzer & Tea
01.2024 - Current
  • Training & Facilitation: Designed and led education programs for distributor reps, bar staff, and consumers, resulting in stronger product knowledge, brand loyalty, and increased repeat orders.
  • Team Leadership: Recruited, trained, and managed a 20+ person activation team; executed 30+ monthly events that drove measurable consumer engagement and sales pull-through.
  • Distributor & Account Development: Partnered with RNDC (until March 2025), then transitioned to Straub and Anheuser-Busch networks, ensuring alignment and continuity during distributor changes. Delivered sales updates, training presentations, and coaching sessions across Southern California.
  • Curriculum Design: Created training modules and toolkits blending product knowledge with customer engagement techniques, scalable across distributor and event staff.
  • Strategic Growth: Negotiated and secured larger distributor orders and exclusivity placements, expanding menu presence across 100+ accounts.
  • Operations & Metrics: Directed POS and merchandising strategy, tracked KPIs via VIP and depletion data, and ensured brand consistency across activations.
  • Distributor Relationship Management: Conducted regular check-ins with RNDC distributor reps and DMs, aligning sales priorities with territory goals and ensuring accountability.
  • Sales Presentations: Delivered training and updates to distributor teams and key accounts, equipping stakeholders with the tools to drive revenue growth.
  • Data Analysis & Insights: Monitored VIP, depletion, and inventory reports to identify opportunities, inform strategy, and improve availability in top-performing accounts.
  • Budget & Incentives: Managed personal on-premise budget, promotional budgets, deploying POS activations and incentive programs to maximize ROI.
  • Cross-Functional Collaboration: Worked with internal marketing, finance, and logistics teams to resolve conflicts and align short- and long-term strategies.

Transition Specialist

Xponential Fitness
01.2023 - 01.2024
  • Revitalized underperforming studios and restored profitability within 3 months (vs. 6-month target) through staff coaching, training, and operational restructuring.
  • Standardized onboarding and training across 13 modalities, ensuring consistent client and instructor experience.
  • Developed instructional content for sales, client experience, and instructor readiness, aligning with adult learning principles.

Studio Manager & Teacher Trainer Facilitator

CorePower Yoga
01.2014 - 01.2023
  • Leadership Development: Embraced a growth mindset by attending two annual corporate-sponsored leadership seminars; applied operational and leadership learnings to coach staff and successfully oversee end-to-end studio management.
  • Designed and facilitated 200-hour and 50-hour certification programs for new and tenured instructors, preparing 1000+ teachers for long-term success.
  • Mentored and coached 150+ instructors, raising staff retention by 25% and supporting career advancement.
  • Managed studio teams of 120+, overseeing hiring, training, and scheduling while driving double-digit YoY membership growth.
  • Maintained training toolkits, presentations, and communications for accuracy and consistency across programs.

Field Marketing Specialist – National Events

Rockstar Energy
01.2013 - 01.2021
  • Facilitated training for event staff, distributor teams, and venue operators at major national events (Lucas Oil Off Road Racing, AMA Supercross, Sturgis Motorcycle Rally, CES).
  • Engaged with 50,000+ consumers annually through educational activations, strengthening brand loyalty and recognition.
  • Coordinated on-site vendor teams, ensuring professional execution and brand consistency.

Skills

  • Adult learning facilitation
  • Development of leadership skills
  • In-person and virtual program delivery
  • Mentorship and guidance
  • Oversight of learning systems
  • Change implementation and recovery
  • Training program development
  • Partnership development
  • Relationship management
  • Advanced problem solving
  • Critical analysis
  • Record-keeping proficiency
  • Quality control management
  • Cross-functional collaboration
  • Skilled in advanced communication techniques
  • In-depth cause evaluation

Certification

  • Bump Williams Consulting (2025): Two-day, in-person leadership and people development training led by Mark Bivenour and Brian “BK” Krueger, focused on sales strategy, organizational culture, and leadership effectiveness
  • CorePower Yoga: Corporate “Growth Training Seminars” – intensive, week-long leadership and management development (twice annually), including integrated coursework in Instructional Design and Facilitation
  • ERYT-200 & ERYT-50 ERYT (Yoga Alliance)

Accomplishments

  • Happy Dad: Exceeded first-year growth goals by doubling HQ expectations — delivered 20% market expansion vs. a 10% target.
  • Happy Dad: Built, trained, and certified a 20+ person field activation team, executing 30+ monthly events with measurable consumer pull-through and repeat orders.
  • Happy Dad: Designed and facilitated distributor and staff training programs across RNDC, Straub, and Anheuser-Busch networks, strengthening account knowledge and loyalty.
  • Happy Dad: Negotiated distributor orders and secured exclusivity placements that expanded brand presence across 100+ key accounts.
  • Happy Dad: Directed POS and merchandising strategy, improving visibility and ROI across 100+ accounts while maintaining brand consistency.
  • Rockstar Energy: Facilitated brand education and sampling experiences for 50,000+ consumers and staff at national Rockstar Energy events and regional activations.
  • CorePower Yoga: Trained and certified 800+ new instructors through Yoga Alliance-accredited teacher training programs.
  • CorePower Yoga: Increased instructor retention by 25% through structured mentorship and career development initiatives.
  • Xponential Fitness: Restored 3 underperforming studios to profitability in just 3 months (vs. 6-month target) by retraining staff, revamping onboarding, and coaching leadership.

Timeline

On-Premise Specialist

Happy Dad Hard Seltzer & Tea
01.2024 - Current

Transition Specialist

Xponential Fitness
01.2023 - 01.2024

Studio Manager & Teacher Trainer Facilitator

CorePower Yoga
01.2014 - 01.2023

Field Marketing Specialist – National Events

Rockstar Energy
01.2013 - 01.2021

Similar Profiles

CREATE PROFILE
Pilar Perry