Phoenix Bryan
Summary
Experienced marketer with strong track record of driving impactful campaigns and enhancing brand visibility. Skilled in digital marketing, market research, and content strategy. Known for effective team collaboration, adaptability, and delivering measurable results in dynamic environments. Highly organized with focus on achieving marketing goals through innovative solutions.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Marketing Executive, Brand Partnerships
Inno Supps
02.2023 - 03.2025
- Strategic Partnership Development: Identified and cultivated relationships with over 50 high-profile content creators, professional athletes, and medical professionals, expanding brand reach to a new audience of over 2 million potential customers
- This resulted in a 30% increase in brand visibility measured by social media impressions and website traffic
- Campaign Orchestration & Execution: Conceptualized and executed 15+ integrated promotional campaigns, leveraging influencer marketing and targeted digital ads to drive engagement
- Achieved a 25% surge in campaign performance, evidenced by a 40% increase in lead generation and a 15% rise in conversion rates
- Sales Lead Generation & Negotiation: Generated and qualified over 200 sales leads, successfully negotiating and closing 30+ partnership deals
- Developed and delivered persuasive presentations, directly contributing to a 20% increase in quarterly revenue
- Performance Monitoring & Optimization: Implemented a robust analytics dashboard to track campaign performance metrics, providing actionable insights that led to a 10% improvement in ROI within the first six months
Junior Marketing Executive
Tickitin
03.2021 - 02.2023
- Sales Strategy & Execution: Developed and implemented targeted marketing strategies that directly contributed to a 25% increase in ticket sales, translating to a $500,000 increase in annual revenue
- Digital Campaign Management: Managed and optimized digital campaigns across social media, email, and paid advertising channels, achieving a 30% improvement in engagement (likes, shares, comments) and a 20% increase in conversion rates (ticket purchases)
- Data Analysis & ROI Optimization: Conducted in-depth analysis of sales data and customer behavior, identifying key trends and optimizing marketing spend
- This resulted in a 20% increase in ROI, with a 15% reduction in customer acquisition cost
- Partnership Collaboration: Collaborated with 50+ event organizers and partners to create compelling promotional offers, resulting in a 15% increase in overall campaign effectiveness and a 10% increase in average ticket sales per customer
Advertising and Marketing Consultant
Aeden Advertising
03.2019 - 02.2021
- Campaign Development & Implementation: Designed and executed 30+ impactful advertising campaigns, resulting in a 20% increase in client conversions and a 15% increase in client retention
- Market Research & Audience Analysis: Conducted comprehensive market research and audience analysis, tailoring marketing strategies to specific target demographics
- This optimized ad spend, resulting in a 10% reduction in cost-per-acquisition
- Client Relationship Management: Cultivated and maintained strong client relationships with 25+ businesses, providing strategic insights that led to a 25% increase in repeat business
- Content Creation & Visual Design: Crafted compelling ad copy and designed visually engaging content for digital and print advertising, increasing brand message clarity and customer engagement by 30%
Social Media Manager
On Point Basketball
05.2018 - 02.2019
- Content Strategy & Management: Developed and implemented a content strategy that drove a 40% increase in website traffic, leading to a 25% increase in online community engagement
- Social Media Campaign Execution: Targeted social media campaigns across Instagram, Facebook, and Twitter, boosting brand presence and engagement within the Greater Toronto Area basketball community by 35%
- Online Outreach & Promotion: Developed and implemented online outreach and promotional activities, resulting in a 35% increase in brand awareness and a 30% increase in event participation
- Paid Advertising Management: Managed and optimized Google Ads, Facebook Ads, and Instagram Ads campaigns, improving overall performance and reducing cost-per-click by 18%
Education
BBA - Marketing Management
Fanshawe College
London, ON08.2025
Bachelor of Arts - Business Communications
Brock University
Thorold, ON04.2022
Skills
- Marketing Planning & Execution
- Digital Advertising
- Sales Operations & Revenue Optimization
- Campaign Management & Reporting
- Strategic Partnership & Sponsorship Development
- Content Creation & Persuasive Copywriting
- Social Media Management & Growth Strategies
- Performance Analytics & ROI Measurement
- Brand Development & Reputation Management
- Client Relationship Management & Retention
- Presentations
- Event planning
Certification
- Inbound Sales Certificate, HubSpot Academy
- Social Media Certificate, HubSpot Academy
- Google Analytics Certification
- Social Media Marketing, HubSpot Academy
- AI-Powered Performance Ads Certification
- Smart Serve Ontario, Smart Serve Ontario
Timeline
Marketing Executive, Brand Partnerships
Inno Supps
02.2023 - 03.2025
Junior Marketing Executive
Tickitin
03.2021 - 02.2023
Advertising and Marketing Consultant
Aeden Advertising
03.2019 - 02.2021
Social Media Manager
On Point Basketball
05.2018 - 02.2019
BBA - Marketing Management
Fanshawe College
Bachelor of Arts - Business Communications
Brock University
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