Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Languages
Certification
Timeline
LINKEDIN
Generic

Philip Raymond Lim

Vancouver,Canada

Summary

Retail management professional prepared to drive store performance and enhance customer experiences. Expertise in operational efficiencies and staff development. Known for fostering collaborative team environments and adapting to dynamic retail challenges. Proficient in sales strategies and inventory control.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Furniture Purchasing Director

Bella Virtual Staging
02.2025 - Current
  • Directed end-to-end furniture procurement from supplier sourcing to delivery scheduling for virtual and physical staging projects. Curated design-forward collections by tap, establish, and collaborate with 27 reputable furniture brands throughout North America to enhance staging appeal and contribute furniture sales conversion rate
  • Increased virtual staging sales by 26% from July 2024 to July 2025
  • Represented Bella in visiting International Furniture Show e.g. Vegas Furniture Market
  • Hybrid (Vancouver Office and Overseas)

Store Manager

Jordans Home (Richmond)
09.2022 - 02.2025
  • Managing 9-11 store staffs and assign duties, schedule, training, performance evaluation, discount approval, review quotes, hiring, determine staff requirement (Richmond Home Store and Outlet Store- 2 locations)
  • Topped in personal sales in the Richmond location from 2022-January 2025.
  • Creating quarterly research and planning to determine the internal and external store issue, market demand, trends, competitor analysis, sales target, and marketing programs through traditional and online content maximizing store sales and profitability
  • Approve and implement policies on price, store credits, sales, discounting, and system
  • Visual merchandising direction, display & lighting, building, carpark, and greenscape (water leaks, equipment e.g. scissor lift, racks and ladders) inspection & maintenance, scheduling fire safety inspection
  • Merchandise stock request and inventory
  • Monitoring the budget, revenues, and expenses, approval on all store payables
  • Resolving customer issues, complaints, and supply shortages resulting to improved Google review from 3.7* in September 2022 to 4.3* in January 2025 from 175 reviewers

Assistant Store Manager

Fullhouse Modern Furniture Ltd.
01.2021 - 09.2022
  • Sales & Marketing: Events, promotions, sales tools and merchandising to boost customer traffic and sales e.g. sale decals, e-mail blast (Mailchimp), mailing brochure/ books for trade accounts, etc.
  • Digital Marketing: Website postings, Instagram
  • Leadership: Staff training, on-boarding and coaching (sales and warehouse staff), PKS meeting. Direct sales report and collaborate with owner and all departments
  • Operations Management: store inspection, costing, and respond issues proactively, inventory
  • Assume Store Manager’s duties during his absence
  • Full-time

Senior Retail & Trades Sales Associate

Fullhouse Modern Furniture Ltd.
08.2021 - 01.2022
  • Top Salesperson from 2021-2022. Managed $90-240k in monthly store sales.
  • Assisting clients in the showroom floor including writing orders. Also taking online and phone sales.
  • Key holder: Opening and closing the showroom
  • Uphold store maintenance and visual merchandise presentation, display, price tagging, receiving goods from delivery to product placement on the retail floor
  • Perform other duties assigned by the management
  • Covers for the manager while they are on-break or on-leave
  • Part-time / Full-time MBA Student

Managing Director

Mendco Land Ventures, Inc.
08.2013 - 07.2021
  • Responsible for the overall real estate portfolio of the company
  • Developed leasing strategy and capital improvement and preservation plans resulting from zero to 100% occupancy in two years
  • Managing the leasing office and the overall operations since foundation
  • Report and executes policies set forth by the Board of Directors

Real Estate Broker

St.Tropez Real Estate Brokerage
08.2013 - 07.2021
  • Top 2 Broker Agent in the Philippines for 2018 at Arthaland from January to December of 2018
  • Top 1 Broker in the Philippines for 2016 to 2017 at Hong Kong Land’s Mandani Bay project-selling.
  • Top 1 Broker in Central and Southern Philippines from 2011-2014 for Avida Land, Philippines’ largest property developer in mixed development and community projects.
  • Cultivated lasting relationships with past clients through consistent follow-up contact to support their ongoing real estate needs or concerns.

Education

M.B.A. - Business And Digital Marketing

University Canada West
Vancouver, BC
01.2022

BBA - Business Admin., Honors

Northwood University
Montreux, Switzerland (HIM Campus)
01.2008

Skills

  • Microsoft Office: Microsoft Word, Excel, Powerpoint
  • Apple: Microsoft Office Access
  • POS: Profit Systems
  • Web: Shopify, Chairish, Instagram
  • Language(s): English (Fluent), Mandarin (Fluent), Filipino (Fluent), Visayan (Fluent), Fukien (Fluent), French (Basic)
  • Relationship building
  • Verbal and written communication
  • Decision-making
  • People management
  • Operations management
  • Strategic planning
  • Business planning
  • Charismatic leadership
  • Facilities management
  • Human resources management
  • Sales management

Accomplishments

  • Achieved successful collaboration with more than 25 major furniture brands in 8 months through presentation and negotiation (e.g. Crate and Barrel, Sundays, King Living, Rove Concepts).
  • Curated high-quality, design-forward furniture selections for virtual staging projects, elevating visual appeal and buyer engagement, contributing to the 24% sales increase in virtual staging's sales as of July 2025.
  • Streamlined the furniture categorization according to proper styling, coordination process, and assisting in Bella's AI-development in its new platform

Languages

Chinese (Mandarin)
Native or Bilingual
English
Native or Bilingual
Filipino (Tagalog)
Native or Bilingual
French
Elementary
Filipino (Visayan)
Native or Bilingual
Chinese/Taiwanese (Min Nan)
Native or Bilingual

Certification

  • Certified Digital Marketing Associate: Digital Marketing Institute
  • GCE Advance Level Exam: Cambridge University
  • Business communications skills (2006), Pass
  • Marketing (2006), Pass
  • Human Resource Management (2006), Pass
  • Business Communications (2006), Pass

Timeline

Furniture Purchasing Director

Bella Virtual Staging
02.2025 - Current

Store Manager

Jordans Home (Richmond)
09.2022 - 02.2025

Senior Retail & Trades Sales Associate

Fullhouse Modern Furniture Ltd.
08.2021 - 01.2022

Assistant Store Manager

Fullhouse Modern Furniture Ltd.
01.2021 - 09.2022

Managing Director

Mendco Land Ventures, Inc.
08.2013 - 07.2021

Real Estate Broker

St.Tropez Real Estate Brokerage
08.2013 - 07.2021

M.B.A. - Business And Digital Marketing

University Canada West

BBA - Business Admin., Honors

Northwood University

LINKEDIN

https://www.linkedin.com/in/philip-raymond-mendoza-lim-126a82155/?profileId=ACoAACVbHi4BYzAt5WoRlNMzDAdluJ3xodss6LU

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