Philip Rae

Work History

Lead Motion Graphic Designer

University of Toronto

03.2020 - 12.2023

Worked with the Branding and Marketing Communication department for the Division of University Advancement (Brand Hub, DUA)
Collaborated with the branding and digital marketing team in re-designing the University’s current campaign, which has financially outperformed, exceeding timeframes by eight years, by bringing in $2B in donations, ahead of the mandated goal of $4B in 10 years
Worked cross-functionally with the marketing and corporate communications team to successfully increase brand visibility by designing over 70 visual and animated assets, resulting in a 6% increase in social media engagement.
Conducted thorough research on industry trends to design relevant and cutting-edge motion graphics for various platforms.
Shared fresh design perspectives and received constructive feedback from colleagues.
Contributed to the overall growth of the company by participating in strategic planning sessions and providing creative input on various initiatives.
Developed storyboards outlining animation plans.
Studied and maintained style guidelines while producing unique animation creations.
Worked alongside writers and producers to create unique designs to translate artistic vision into a visual medium.
Managed time efficiently in order to complete all tasks within deadlines.
Advanced software programs like Adobe After Effects, Cinema 4D, Illustrator, and Photoshop were used to produce stunning visuals across various media formats.
Created sequences under tight deadlines and seamlessly integrated with other components.
Presented creative work to stakeholders, incorporating feedback to refine designs and ensure alignment with brand guidelines.

Freelance Creative Director/Lead Product Designer

Health With O

04.2019 - 10.2019

Developed and implemented core branding and visual design strategy
Researched, designed and established the UX guidelines and UI Toolkit for the MVP mobile app launch
Conducted user research to inform design decisions, utilizing tools akin to User Testing to translate insights into practical design solutions
Spearheaded brand identity initiatives and developed marketing promotional materials, contributing to a 7% increase in brand recognition
Over 60 video exercise modules were rapidly designed, executed and delivered under four months ahead of a 6-month schedule.
Designed and implemented cost-effective creative strategies to improve ROI.
Streamlined creative processes for improved efficiency and team productivity.
Optimized digital user experiences through thoughtful interface design and user testing methodologies.
Conducted research and identified market trends to inform creative direction.
Developed strategic communication and marketing plans.
Managed multiple projects simultaneously, ensuring timely completion and seamless execution.
Proved successful working within tight deadlines and a fast-paced environment.
Produced multiple user flow diagrams and prototypes to better understand user needs.
Designed and developed interactive web and mobile experiences to drive user engagement.
Demonstrated leadership skills in managing projects from concept to completion.

Senior Visual Interactive/Lead Branding Designer

Mimi Hearing Technologies

08.2017 - 10.2019

Collaborated with the design team in developing and implementing visual and interactive designs and animated design systems/UI toolkits for B2B partnership iOS and Android apps, significantly improving user experience and interface fluidity
Worked closely with the MarCom team in developing branding initiatives, touching all points of the corporate identity
Created a new focused strategy, brand direction and marketing materials, most notably designing and animating the logo and contributing to the marketing and sales campaign for Mimi’s sub-brand “DEFINED,” presented at the IFA-Berlin 2018 trade show.
Curated visual assets library, streamlining the sourcing process for internal teams while maintaining brand consistency throughout various projects.
Enhanced user experience by creating intuitive interfaces and visually appealing designs.
Analyzed user behavior and feedback to optimize design and user experience.
Created sketches and technical drawings to present design concepts to clients.
Collaborated with cross-functional teams to ensure cohesive branding across all marketing materials.
Conducted thorough user research, leading to data-driven design decisions that met user needs effectively.
Mentored junior designers, fostering a collaborative and supportive team environment.
Designed eye-catching promotional materials, driving increased event attendance and participation rates.
Developed prototypes for testing and presentation purposes.
Identified design requirements for each project.
Applied effective time management techniques to meet tight deadlines.
Skilled at working independently and collaboratively in a team environment.

Senior Designer

FS Parker

09.2015 - 08.2017

Creative-directed, organized, led, and executed several design applications, including graphic design, video direction, creative briefs, storyboarding for motion design, animation, and high-end Keynote presentations for live events
Notable clients and brands include FIFA, Credit Suisse, Swiss Re and Sony Pictures/MGM
Successfully developed, animated, and sound-edited a presentation for FIFA’s Extraordinary Congress 2016, captivating an audience of several hundred international sports delegates, which was met with positive feedback and enhanced engagement during the event.
Leveraged WordPress to design and update websites, landing pages and other digital assets to support communication and marketing strategies
Designed and developed interactive web and mobile experiences to drive user engagement.
Led creative brainstorming sessions, fostering innovative ideas and enhancing team performance.
Trained new employees on company-specific design standards, enabling faster integration into project teams.
Communicated effectively with clients throughout the design process, ensuring alignment of expectations and deliverables.
Excellent communication skills, both verbal and written.
Demonstrated leadership skills in managing projects from concept to completion.
Provided professional services and support in a dynamic work environment.

Freelance Interactive Designer

Eko

01.2016 - 06.2016

Brought in to build and iterate on UI design concepts, product and interactive motion prototypes for videos that blend live-action and gaming mechanics on the web
Mentored junior designers, fostering a collaborative environment and enhancing team skills in design systems and interactive design
Contributed to product and marketing campaigns, including designing and animating an innovative, co-branded, cross-marketing advertising campaign with Coke x Marvel (MCU/Disney) for Super Bowl 50
This led to increased product sales (+4%) and ongoing collaborations between Coca-Cola and Disney.
Contacted proper stakeholders to share changes to project scope and timelines.
Kept up-to-date on emerging technologies within the industry for continuous improvement of design skills and knowledge.
Produced rapid prototypes using Adobe After Effects.
Developed wireframes, mockups, and prototypes to effectively communicate design concepts and facilitate decision-making processes.
Contributed to the development of brand identities by designing visually appealing logos, color schemes, typography choices, and other branding elements.
Brainstormed with peers and other members of design team to determine enhancements and product features.
Enhanced user experience by implementing intuitive navigation and engaging visual elements in interactive designs.

Senior Designer

Animoto

09.2011 - 09.2015

Directed, ideated, and executed video styles for targeted customer segments, working collaboratively with video engineers and developers, leading to a 27% YOY in net bookings e-commerce growth
Ideated and iterated on UI prototyping and micro-interactions for the iOS product
Organized, improved & managed the typographical library, overhauling the system & re-designing it in a simplified format that reduced load time by 50%.
Produced multiple user flow diagrams and prototypes to better understand user needs.
Streamlined design processes for increased efficiency and improved collaboration among team members.
Championed a culture of continuous improvement within the design department through regular feedback sessions and professional development opportunities.
Researched new design technology and tools to bolster professional skillsets and drive quality deliverables.
Established user-friendly design system to increase user experience and satisfaction.
Led creative brainstorming sessions, fostering innovative ideas and enhancing team performance.
Collaborated with cross-functional teams to ensure seamless integration of designs into final products.
Helped the company advance industry standing by creating innovative concept designs.
Developed and maintained a comprehensive library of design assets for easy access and reuse.
Enhanced user experience by incorporating intuitive design elements and user-friendly interfaces.
Incorporated design changes based on feedback from project teams.
Worked well in a team setting, providing support and guidance.
Participated in team projects, demonstrating an ability to work collaboratively and effectively.

Senior Motion Graphic Designer

Bell Media

08.2010 - 09.2011

Collaborated with on-air producers and art directors to develop and implement show openers and packages
Created storyboards, designed and animated for several on-air brands and promotions, and designed style frames for print campaigns
Designed, built and animated BNN’s L Frame interface for their HD content package based on numerous iterations and developed a unique grid system based on 16:9 screen ratios, which provided ample screen real estate for live updating content.
Provided accurate project timeframes and deadlines for every aspect of animation creation.
Worked alongside writers and producers to create unique designs to translate artistic vision into visual medium.
Liaised with other departments to discuss ideas and create unified goals.
Studied and maintained style guidelines while producing unique animation creations.
Created vivid, detailed animation storyboards for news and business productions.
Developed storyboards outlining animation plans.
Shared fresh design perspectives and received constructive feedback from colleagues.
Used critical thinking to break down problems, evaluate solutions and make decisions.

Motion Artist/Graphic Designer

Corus Entertainment

08.2008 - 08.2010

Collaborated with the Creative Director to design packages for the On-Air Promo division
A longstanding involvement in the music industry as a musician and recording engineer contributed to the effective composition and implementation of audio design and sound editing for on-air promos—self-directed editing of offline videos and sizzle reels
Conceived, developed, and designed the conceptual look and feel of YTV’s Playtime package, from background elements to line-ups and endplate designs, that won bronze at the PromaxBDA Awards in 2010.
Participated in creative brainstorming sessions to develop new ideas or improve existing ones.
Experimented with a variety of styles and techniques to produce unique works of art.
Led rebranding efforts from concept to execution, resulting in a cohesive new brand identity that garnered positive industry recognition.
Utilized typography techniques to create compelling designs.
Employed design fundamentals when selecting typography, composition, layout, and colour in design work.
Demonstrated respect, friendliness and willingness to help wherever needed.

Summary

Overview

Work History

Lead Motion Graphic Designer

Freelance Creative Director/Lead Product Designer

Senior Visual Interactive/Lead Branding Designer

Senior Designer

Freelance Interactive Designer

Senior Designer

Senior Motion Graphic Designer

Motion Artist/Graphic Designer

Education

Bachelor of Design - Graphic Design

Skills

Websites

Accomplishments

Exhibitions

Certifications And Awards

Languages

Certification

Timeline

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