Work Preference
Summary
Overview
Work History
Education
Skills
Certification
Affiliations
Accomplishments
Memberships
References
Work Availability
Timeline
Hi, I’m

Petra Memedi

Yellowknife,NT.
Petra Memedi

Work Preference

Work Type

Full Time

Location Preference

On-SiteRemoteHybrid

Important To Me

Career advancementWork-life balanceCompany CulturePersonal development programs

Summary

Advertising Manager with 30 years of experience in communications and marketing. Proven track record in mentoring teams to surpass performance targets. Developed strong, trust-based relationships with clients and stakeholders. Extensive cultural and business knowledge gained from over 25 years in the Northwest Territories and Nunavut.

Overview

36
years of professional experience
1
Certification

Work History

Northern News Services (NNSL Media)
Yellowknife, NT

Advertising Manager
06.2000 - Current

Job overview

  • Enhanced Team Leadership: Led territorial and retail teams to achieve sales targets through strategic planning and mentorship.
  • Strategic Campaign Development: Created promotional campaigns driving strategic initiatives and increasing product awareness.
  • Community Engagement: Represented NNSL at trade shows, expanding client base and sales through promoting brand presence.
  • Mentorship and Staff Development: mentored staff to improve sales performance and foster professional growth.
  • Regional Offices: Managed two regional offices, delivering support for advertising sales initiatives in Hay River, and Iqaluit.
  • Staffing: Oversaw recruitment, dismissal, and performance evaluations with positive, constructive criticism when needed.
  • Scheduled and arranged travel and hotel reservations for meetings, conferences and seminars.
  • Maintained confidential files and handled sensitive information securely.
  • Ensured compliance with all legal regulations regarding advertising materials.

Firefly Books Ltd.
Richmond Hill, ON

Customer Service Representative
01.1990 - 12.1999

Job overview

  • Managed 20 to 40 daily calls to address customer inquiries and solve issues.
  • Collaborated with accounting department to resolve invoicing and shipping discrepancies.
  • Processed new client account setups, ensuring timely integration.
  • Handled key accounts, including Chapters and Barnes and Noble, fostering strong relationships.

Education

Ajax High School
Toronto, ON, Canada

High School Diploma
01-1982

Com Start Computer School
Pickering, ON

Computer Progaming

Skills

Budget and forecasting management

  • Networking and partnerships
  • Sales strategy development
  • Staff training and mentorship
  • Promotional planning
  • Time management
  • Multitasking
  • Travel coordination
  • Digital marketing strategies
  • Meeting organization
  • Calendar management
  • Database management
  • Advertising knowledge
  • Interpersonal communication
  • Problem solving and conflict resolution
  • Public relations management
  • Sponsorship negotiations

Certification

  • CPSA Professional Sales Management Certificate
  • Digital Marketing Certificate - BP Media
  • NWT Commissioner of Oath for many years (currently expired)
  • Standard First Aid with CPR C & AED: First Aid Rescue 7 - Yellowknife, NT
  • WHMIS Certification

Affiliations

  • lover of the outdoors, being in nature summer or winter
  • sailing and boating
  • swimming
  • Volunteer work
  • organizing social events

Accomplishments

  • achieved highest record annual sales growth 2 years in a row (highest in the history of the company to this day)
  • grew and mentored a small group of sales and administrative staff to 15 on my team
  • loyal with a work ethic that was in the best interest to both the business and clients for a win win success all around.
  • Head of Safety committee to ensure safe working conditions for employees

Memberships

  • Member of all Chamber of Commerce in the NWT, as well Edmonton Chamber of Commerce
  • Member of OCNA, CCNA, AWNA, MCNA (Newspaper Associations)
  • Member of CPSA - Canadian Professional Sales Association (after 150 years in business will be closing down at the end of this year)

References

References available upon request.
Availability
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Timeline

Advertising Manager

Northern News Services (NNSL Media)
06.2000 - Current

Customer Service Representative

Firefly Books Ltd.
01.1990 - 12.1999

Ajax High School

High School Diploma

Com Start Computer School

Computer Progaming
Petra Memedi