Hi, I’m
Petra Memedi
Yellowknife,NT.
Work Preference
Summary
Advertising Manager with 30 years of experience in communications and marketing. Proven track record in mentoring teams to surpass performance targets. Developed strong, trust-based relationships with clients and stakeholders. Extensive cultural and business knowledge gained from over 25 years in the Northwest Territories and Nunavut.
Overview
36
years of professional experience
1
Certification
Work History
Northern News Services (NNSL Media)Yellowknife, NT
Advertising Manager
06.2000 - Current
Job overview
- Enhanced Team Leadership: Led territorial and retail teams to achieve sales targets through strategic planning and mentorship.
- Strategic Campaign Development: Created promotional campaigns driving strategic initiatives and increasing product awareness.
- Community Engagement: Represented NNSL at trade shows, expanding client base and sales through promoting brand presence.
- Mentorship and Staff Development: mentored staff to improve sales performance and foster professional growth.
- Regional Offices: Managed two regional offices, delivering support for advertising sales initiatives in Hay River, and Iqaluit.
- Staffing: Oversaw recruitment, dismissal, and performance evaluations with positive, constructive criticism when needed.
- Scheduled and arranged travel and hotel reservations for meetings, conferences and seminars.
- Maintained confidential files and handled sensitive information securely.
- Ensured compliance with all legal regulations regarding advertising materials.
Firefly Books Ltd.Richmond Hill, ON
Customer Service Representative
01.1990 - 12.1999
Job overview
- Managed 20 to 40 daily calls to address customer inquiries and solve issues.
- Collaborated with accounting department to resolve invoicing and shipping discrepancies.
- Processed new client account setups, ensuring timely integration.
- Handled key accounts, including Chapters and Barnes and Noble, fostering strong relationships.
Education
Ajax High School Toronto, ON, Canada
High School Diploma
01-1982
Com Start Computer School Pickering, ON
Computer Progaming
Skills
Budget and forecasting management
- Networking and partnerships
- Sales strategy development
- Staff training and mentorship
- Promotional planning
- Time management
- Multitasking
- Travel coordination
- Digital marketing strategies
- Meeting organization
- Calendar management
- Database management
- Advertising knowledge
- Interpersonal communication
- Problem solving and conflict resolution
- Public relations management
- Sponsorship negotiations
Certification
- CPSA Professional Sales Management Certificate
- Digital Marketing Certificate - BP Media
- NWT Commissioner of Oath for many years (currently expired)
- Standard First Aid with CPR C & AED: First Aid Rescue 7 - Yellowknife, NT
- WHMIS Certification
Affiliations
- lover of the outdoors, being in nature summer or winter
- sailing and boating
- swimming
- Volunteer work
- organizing social events
Accomplishments
- achieved highest record annual sales growth 2 years in a row (highest in the history of the company to this day)
- grew and mentored a small group of sales and administrative staff to 15 on my team
- loyal with a work ethic that was in the best interest to both the business and clients for a win win success all around.
- Head of Safety committee to ensure safe working conditions for employees
Memberships
- Member of all Chamber of Commerce in the NWT, as well Edmonton Chamber of Commerce
- Member of OCNA, CCNA, AWNA, MCNA (Newspaper Associations)
- Member of CPSA - Canadian Professional Sales Association (after 150 years in business will be closing down at the end of this year)
References
References available upon request.
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Advertising Manager
Northern News Services (NNSL Media)
06.2000 - Current
Customer Service Representative
Firefly Books Ltd.
01.1990 - 12.1999
Ajax High School
High School Diploma
Com Start Computer School
Computer Progaming