Peter Zvanitajs
Oakville
Summary
High value business content creator and strategic corporate communications advisor. Proven track record in developing and leading campaigns to promote an organization’s core business strategy with a sharp client focus. Has a rare ability to identify and utilize data and research to create incisive and thought-provoking content. Always on the cutting edge of business and industry trends.
Overview
28
28
years of professional experience
Work History
Senior Communications Advisor
Bennett Jones
10.2015 - Current
- Creates high value client-centric content, quarterly updates, thought leadership business blogs, videos, surveys and podcasts. Researches and analyzes key industry and business trends and data to write standout content.
- Spearheaded the firm’s quarterly, data-driven Canadian M&A Update and PE Briefing—Bennett Jones' most-read online content.
- Develops high impact strategic communications and media plans aligned with business objectives.
- Advises C-suite leaders on executive messaging for pivotal firm announcements.
- Works in close collaboration with business development team to identify and execute brand building content opportunities.
- Elevates lawyer profiles by understanding the business forces shaping their practice areas and what is market.
- Led the relaunch of the firm's Client Work webpage to profile M&A and PE deals, litigation wins and major financings.
- Works with national business and legal media to earn high profile coverage for firm's key business areas (Globe and Mail, BNN Bloomberg, Law.com, industry outlets).
- Leverages AI tools (Jasper, ChatGPT) to enhance content creation, streamline communications planning, and drive innovative strategies.
National Public Relations Manager
Norton Rose Fulbright
07.2007 - 10.2015
- Led Canadian PR team for three groundbreaking global, Canadian and US mergers. Earned across-the-board positive media coverage as the first Canadian law firm to go global.
- Highly trusted advisor to firm’s top leadership in all aspects of media strategy and execution. Created key messaging, strategic media plans and media-trained lawyers.
- Built enduring relationships with reporters as a trusted source for spokespeople. Earned national and global media profile in M&A, shareholder activism, financial institutions, energy, infrastructure, mining and technology.
- Developed and executed strategic crisis communications plans to protect the firm's stellar reputation.
- Created business and legal blogs, columns for industry publications, content for high level presentations.
National Media Relations Advisor
PwC Canada
01.2005 - 07.2007
- Earned national media coverage in technology, energy, M&A, cybersecurity, mining and financial services in business media, trade publications and TV.
- Created inaugural Canadian Junior Mine reports, analyzing TSXV’s top 100 mining companies. Collaborated with PwC's mining group leader on this only-of-its-kind report.
- Conducted one-on-one interviews across Canada for PwC’s 100th anniversary book. Authored compelling personal stories of staff and alumni.
Communications & Issues Manager
Hon. Dan Newman, MPP
08.2000 - 10.2003
- Developed high impact key messages and strategic briefs to prepare the Minister for daily Question Period in the Ontario Legislature.
- Acted as lead speechwriter. Crafted op-eds, and communications materials aligned with government policy. Crisis communications.
- Led media engagement strategies, securing provincial press coverage to elevate the Minister’s public profile and advance ministry initiatives.
Advisor
Premier’s Advisory Board on Organ and Tissue Donation
02.2000 - 08.2000
Campaign Director
One-to-One Fundraising Consulting
04.1999 - 02.2000
Assistant, Department of Public Affairs
BMO Financial Group
11.1997 - 12.1998
Education
M.A. with Distinction - Political Science
Wilfrid Laurier University
01-1997
B.A. with High Honours - Political Science
Carleton University
01-1995
Skills
- Strategic value creation
- Connector of people and ideas
- Market driven thought leadership
- Business and communication collaboration
- Strategic brand positioning
- Leadership messaging
- Media and communications training
Timeline
Senior Communications Advisor
Bennett Jones
10.2015 - Current
National Public Relations Manager
Norton Rose Fulbright
07.2007 - 10.2015
National Media Relations Advisor
PwC Canada
01.2005 - 07.2007
Communications & Issues Manager
Hon. Dan Newman, MPP
08.2000 - 10.2003
Advisor
Premier’s Advisory Board on Organ and Tissue Donation
02.2000 - 08.2000
Campaign Director
One-to-One Fundraising Consulting
04.1999 - 02.2000
Assistant, Department of Public Affairs
BMO Financial Group
11.1997 - 12.1998
M.A. with Distinction - Political Science
Wilfrid Laurier University
B.A. with High Honours - Political Science
Carleton University
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