Summary
Overview
Work History
Education
Skills
Timeline
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Peter Maddaford

Edmonton,AB

Summary

Dynamic professional with a proven track record at Enterprise Rent-a-Car, excelling in customer service and employee development. Consistently achieved high performance levels while fostering team growth and collaboration. Leadership and operational skills contributed to success across all core business areas.

Overview

5
5
years of professional experience

Work History

Assistant Branch Manager

Enterprise Rent-a-car
Edmonton, AB
09.2021 - Current

Delivered great customer service by developing a culture of excellence; setting high expectations for myself and the team to improve communication, attentiveness, and friendliness.

Resolved customer service issues effectively, with a focus on keeping loyal customers.

Adopted a growth mentality by creating and nourishing relationships with body shops, dealerships, and corporate clients.

Created new business leads by engaging with customers and learning more about their needs.

Supervised teams of 2 to 20+, providing coaching, learning opportunities, and support.

Led daily team meetings to discuss goals, performance, and customer feedback.

Used 1-on-1 meetings to provide training and development, correct performance, and set expectations.

Created employee development tools that were adopted province-wide, leading to multiple internal promotions.

Ensured compliance with internal and external safety and ethics expectations.

Analyzed financial statements, sales reports, operational summaries, and other data to maximize short-term and long-term performance.

Mitigated risk by adhering to underwriting guidelines, minimizing chargebacks, and writing.

Drove revenue by maximizing rates, instituting a sales culture, and constantly seeking new business.

Managed expenses by isolating and focusing on controllable costs, such as fuel, vehicle damages, and unpaid dues.

Managed the fleet by staying on top of maintenance reports, reservation lists, and available inventory.

Footwear Team Lead

Under Armour
Edmonton, Alberta
08.2020 - 09.2021

Lead footwear project knowledge seminars, and coached other employees on how to best sell products and optimize the customer experience.

Demonstrated excellent customer service skills through engaging questions, thoughtful recommendations, and strong product knowledge. Used strong organizational skills and visual merchandising to make the most of limited space, and establish a more efficient department.

Cooperated with other associates and management to elevate customer experiences throughout the store.

Education

BBA - Marketing

Macewan University
Edmonton, None
04-2022

Diploma - Human Resources Development

Macewan University
Edmonton, None
04-2020

Skills

  • Customer service
  • Employee Development
  • Risk assessment
  • Financial analysis
  • Leadership
  • Sales acumen

Timeline

Assistant Branch Manager

Enterprise Rent-a-car
09.2021 - Current

Footwear Team Lead

Under Armour
08.2020 - 09.2021

BBA - Marketing

Macewan University

Diploma - Human Resources Development

Macewan University
Peter Maddaford