Peter Glenn
Calgary,Canada
Summary
I am a communications professional with an extensive background in media relations, multimedia storytelling, internal communications and issues management currently leading a highly experienced team in Mount Royal University's Marketing and Communications department.
Overview
25
25
years of professional experience
Work History
Interim Director of Communications
Mount Royal University
06.2024 - Current
- Provide formal leadership to the Communications team as they manage communications across their respective vehicles and channels, and informal leadership to the Marketing team on shared projects
- Provide institutional perspective, priorities and context to the team, enabling them to understand the big picture and represent institutional direction in their work
- Empower the team to learn and develop their own communications skills, and to embrace innovative and technology-driven strategies
- Responding to the University Strategic Plan Framework, collaborate with the VP and Director of Marketing to build a multi-year, measurable marketing and communications strategy, along with annual business plans in support
- Manage and enhance the Crisis Communications Plan, updating and improving annually
- Train staff from both within and outside of Marketing and Communications on crisis communications to ensure familiarity with roles, capacity among team members and responsiveness when necessary
- Seek out and remain aware of all major campus issues, recommending messaging and approach and supporting University leaders in appropriate and timely responses
- Write and proof numerous communications pieces intended for a wide range of internal and external audiences
- Collaborate with leaders across campus to solve communications challenges and to take advantage of communications opportunities
Manager, External Communications
Mount Royal University
03.2024 - Current
- Oversee media relations and act as first contact for external media
- Seek out and remain aware of all major campus issues, recommending messaging and approach and supporting University leaders in appropriate and timely responses
- Oversee team of communications officers focusing on institutional storytelling through owned channels, media and social media
- Create, execute and maintain initiatives that support MRU’s strategic plan externally through media, community partners and other channels.
- Work with Mount Royal University community and media to share MRU’s stories, enhance reputation through media and internal storytelling and manage issues:
- Promote academic and institutional accomplishments and the university’s strategic plan through MRU website stories, news advisories and releases, coordinating media events, government relations.
- First contact at MRU for local and national media, connecting journalists with faculty experts, administration and staff.
- Work with senior leaders and faculty on media training and responses
- Provide leadership, coaching and advice to University Advancement colleagues (Marcomm, Alumni, Development) campus wide to identify opportunities for media engagement and storytelling in alignment with stated goals, the communications calendar and the university’s priorities
Senior Media Relations Officer
Mount Royal University
08.2017 - 03.2024
- Create, execute and maintain initiatives that support MRU’s strategic plan externally through media, community partners and other channels.
- Work with Mount Royal University community and media to share MRU’s stories, enhance reputation through media and internal storytelling and manage issues.
- Promote academic and institutional accomplishments and the university’s strategic plan through MRU website stories, news advisories and releases, coordinating media events, government relations.
- First contact at MRU for local and national media, connecting journalists with faculty experts, administration and staff.
- Work with senior leaders and faculty on media training and responses
Arts & Life/Travel Editor
Calgary Herald
09.2014 - 01.2017
- Calgary Herald’s Arts & Life producer and editor of the Herald’s re-designed You (Arts & Life), Weekend Life and Travel sections for print and web.
- Manage a staff of arts and lifestyle reporters/columnists and contributing freelance writers.
- Drive, edit and create content in arts and lifestyle and travel sections of Calgary Herald print edition and website.
- Curate and manage lifestyle and travel pages of Calgaryherald.com and push out content on social media.
- Write compelling stories and features for arts & life and travel sections.
- Meet regularly with other senior editors at the Calgary Herald to co-ordinate coverage, and with senior content editors at Postmedia to co-ordinate national stories and coverage.
- First contact for all external stakeholders regarding arts & life and travel content in the Calgary Herald and Calgaryherald.com.
Assistant Features Editor (Digital)
Calgary Herald
01.2011 - 09.2014
- Drove page views at Calgaryherald.com in arts, life, travel and other features sections. Assisted with managing staff writers, co-ordinating content for arts & life and travel sections of Calgary Herald.
Deputy Sports Editor
Calgary Herald
01.2008 - 01.2011
- Designed sports sections for print and managed online content at Calgary Herald and Calgaryherald.com. Helped manage group of writers and with co-ordination coverage of local sports events and personalities.
Senior Copy Editor (news)
Calgary Herald/Calgary Herald
04.2000 - 03.2008
- Chose world, national and local news content for Herald working with senior editors; edited local stories for print and web; designed pages for Calgary Herald in news, city and business sections.
Education
BA - Political Science
University of Calgary
Calgary, ABPublic Relations Extension Certificate - undefined
Mount Royal University
Calgary, ABSkills
- Crisis management
- Media relations
- Internal communications
- Multimedia storytelling
Community Service
- Calgary Minor Basketball, Coach
- Monsignor Doyle Elementary School, St. Basil Elementary/Jr. High, Volunteer, 2004, Present
- Friends of Jasper National Park, a non-profit group working with Parks Canada and Jasper tourism operators to benefit the park., Board Member
- Jasper Family & Community Support Services, Board member
Timeline
Interim Director of Communications
Mount Royal University
06.2024 - Current
Manager, External Communications
Mount Royal University
03.2024 - Current
Senior Media Relations Officer
Mount Royal University
08.2017 - 03.2024
Arts & Life/Travel Editor
Calgary Herald
09.2014 - 01.2017
Assistant Features Editor (Digital)
Calgary Herald
01.2011 - 09.2014
Deputy Sports Editor
Calgary Herald
01.2008 - 01.2011
Senior Copy Editor (news)
Calgary Herald/Calgary Herald
04.2000 - 03.2008
Public Relations Extension Certificate - undefined
Mount Royal University
BA - Political Science
University of Calgary
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