Summary
Overview
Work History
Education
Skills
Languages
Baking and Cooking
Timeline
Generic

Peter De Hoog

Summary

As a determined Business Owner committed to excellence with more than 12 years of experience, I am a results-driven professional with a passion for delivering exceptional customer service in unique environments. Who successfully manages concerns with the ability to negotiate and resolve conflicts to maximize customer satisfaction and offers a strong background in branding, marketing, sales, customer relations and communication. Committed to ensuring the comfort, safety, and satisfaction of passengers on every journey. Eager to contribute to the positive travel experiences of all travellers at VIA Rail.

Overview

12
12
years of professional experience

Work History

Chief Branding Officer

Peetz
01.2020 - Current
  • Responsible for branding, marketing and sales, as founder of Peetz and creator of S.M.A.R.T. Blend the first and only nutritious, low-starch, allergen-free one-to-one all-purpose flour.
  • Mentored/ trained national brokers, distributors, brand ambassadors and customers, educating them about the brand and health benefits of S.M.A.R.T. Blend the product.
  • Maintained strict adherence to brand messaging, leading by example with superior, courteous, polite communication and exceptional customer service skills with in-store demos and social media advertising which increased sales and brand awareness.
  • Established effective relationships with key stakeholders for increased collaboration opportunities which increased sales.
  • Enhanced communication between customers, the brand and retailers by creating recipes and coordinating regular in-store demos as a brand ambassador building brand loyalty with retailers and customers.

Chief Executive Officer CEO

Pete's Gluten Free
05.2012 - 01.2020
  • Achieved company growth by establishing foundational processes by implementing strategic plans and streamlining operations, serving retail clients like Farm Boy, Your Independent Grocer, Gabriel's Pizza (local chain with 55 locations) and Sysco Ottawa. Generating more than 4.8 Million in sales after 8 years of business
  • Managed partnerships and strategic business relationships by negotiating contract terms, using clear effective communication, superior customer service, conflict resolution and maintaining relationships.
  • Developed key operational initiatives, implemented and managed HCPP food safety regulations and created strategies to drive and maintain substantial business growth.
  • Enhanced brand reputation with effective marketing campaigns and public relations efforts.
  • Negotiated favourable contracts with suppliers and vendors, ensuring cost-effective procurement processes.

Concierge /Senior Executive Casino Host

Le Casino Du Lac Lemay
  • Assisted VIP guests in FRENCH with special needs or requests, demonstrating exceptional class, discretion providing outstanding customer service, empathy and understanding in every interaction.
  • Provided exceptional customer service to a diverse clientele, fostering an atmosphere of class, privacy and respect and improving customer retention.
  • Remedied issues quickly and effectively through active listening, conflict resolution, and dynamic communication skills.
  • Managed VIP lounge granted access to high rollers, responsible for an elite client list ensuring their exquisite desires were met and surpassed from specialty aged, alcohols, VIP box seat events, to creating a cyclical menu that met the needs of multi-cultural clients collaborating with 5-star chefs from Le Baccara

Education

Holistic Nutrition

CSNN Canadian School of Natural Nutrition
Ottawa, ON

Masters Certificate Project Management

Sprott School of Business
Ottawa, ON

Skills

  • Customer Focused with exceptional customer service skills
  • Strong communication and interpersonal abilities
  • Attention to detail and ability to multitask in fast-paced environments
  • Safety-conscious mindset and ability to handle emergencies calmly
  • Flexibility and adaptability to varying tasks and schedules
  • Effective problem-solving and decision-making
  • Strategic Visioning

Languages

English
Native or Bilingual
French
Native or Bilingual

Baking and Cooking

By adding your favorite music and putting some pep in your step, along with some love and a sprinkle of passion in everything you do, inspires those that value health above all and appreciate the importance of nourishing their bodies with quality ingredients. Baking it the S.M.A.R.T. way makes allergen-free baking fun for everyone. "Families that bake together, stay together"

Timeline

Chief Branding Officer

Peetz
01.2020 - Current

Chief Executive Officer CEO

Pete's Gluten Free
05.2012 - 01.2020

Concierge /Senior Executive Casino Host

Le Casino Du Lac Lemay

Holistic Nutrition

CSNN Canadian School of Natural Nutrition

Masters Certificate Project Management

Sprott School of Business

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Peter De Hoog