PERSA SHAMEYL
Summary
Motivated and goal-oriented student intending to major in Economics at UBC, with proven expertise in marketing, event management, and creative design. Adept at leading impactful campaigns, managing high-pressure projects, and fostering collaboration to achieve organizational goals. Skilled in strategic planning and data-driven decision-making to enhance engagement and visibility.
Overview
3
3
years of professional experience
Work History
Associate Vice President Marketing
Economics Student Association (AMS CLUB)
06.2024 - Current
- Expertly managed and optimized the club's social media platforms, including LinkedIn, Facebook, and Instagram, by leveraging innovative content strategies to boost engagement and expand audience reach
- Demonstrated exceptional organizational and communication skills by ensuring prompt responses to all club emails within a 24-48 hour timeframe, enhancing member satisfaction and operational efficiency
Marketing and Business Strategy Intern
GPH Ispat Limited
06.2024 - 07.2024
- Contributed to marketing strategies in Bangladesh by conducting in-depth market research and consumer behavior analysis
- Assisted in designing and implementing promotional campaigns aligned with the company's branding
- Gained interdisciplinary experience through training in Sustainability, Human Resources, and Corporate Communications, enhancing adaptability and cross-functional expertise
Associate Vice President Marketing
Bangladeshi Student Association (AMS Club)
05.2024 - Current
- Spearheading innovative marketing campaigns and branding strategies in a high-pressure environment, driving substantial increases in the association's visibility and member engagement
- Leading the promotion of large-scale events, coordinating with multiple teams to ensure seamless execution and impactful outreach efforts, resulting in significant membership growth
Social Media Director
Bangladeshi Student Association (AMS Club)
09.2023 - 04.2024
- Developed a comprehensive marketing plan and content calendar, resulting in a 40% increase in member engagement
- Coordinated with other student associations to create collaborative events, enhancing inter-club relationships and event attendance by 25%
- Managed all social media platforms, increasing the club's online presence and interactions through peak engagement time research and trend analysis
- Collaborated with technical team members to establish a cohesive brand vision and design merchandise, boosting club visibility and member participation
Research and Marketing Assistant
Agrigate
05.2022 - 08.2023
- Collected data from underprivileged farmers and conducted surveys, providing valuable insights into the agricultural sector of Bangladesh
- Assisted in writing a research paper to highlight the challenges faced by farmers and recommend solutions, contributing to policy discussions and organizational strategies
- Videographed fieldwork to create a short video showcasing the organization's on-the-ground efforts, increasing their recognition and support
Education
Bachelor of Arts -
University of British Columbia
12.2024
A LEVEL -
Chittagong Grammar School
06.2023
O LEVEL -
Chittagong Grammar School
06.2023
Skills
- Content Strategy
- Audience Engagement
- Brand Development
- Social Media Management
- Data analysis
- Reporting
- Excel
- Logo Design
- Team collaboration
- Creative Writing
- Email Marketing
- Video marketing expertise
Extra-Curricular Activities
Academic Tutor | Community School
- Delivered personalized tutoring in math, science, and English, driving measurable academic improvement and fostering long-term learning strategies for underprivileged students.
Creative Designer | High School Clubs
- Developed professional-grade logos and branding materials for multiple school clubs, elevating their visual identity and engagement within the school community.
Volunteer Leader | Better We & CFH Hospital
- Spearheaded resource distribution in orphanages, ensuring consistent access to essential supplies for vulnerable children.
- Organized and led meal preparation efforts, efficiently providing large-scale nourishment to COVID-19 patients and frontline healthcare workers.
- Innovated a fundraising initiative by designing and selling QR code t-shirts, generating significant financial support for cancer treatment programs.
Timeline
Associate Vice President Marketing
Economics Student Association (AMS CLUB)
06.2024 - Current
Marketing and Business Strategy Intern
GPH Ispat Limited
06.2024 - 07.2024
Associate Vice President Marketing
Bangladeshi Student Association (AMS Club)
05.2024 - Current
Social Media Director
Bangladeshi Student Association (AMS Club)
09.2023 - 04.2024
Research and Marketing Assistant
Agrigate
05.2022 - 08.2023
Bachelor of Arts -
University of British Columbia
A LEVEL -
Chittagong Grammar School
O LEVEL -
Chittagong Grammar School
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