Pernille Petersen
Grimsby,Canada
Summary
General Manager with a strong track record in enhancing productivity and operational efficiency. Expertise in strategic planning and team leadership has led to improved collaboration and increased customer satisfaction. Effective communication and problem-solving skills drive innovative business growth strategies. Recognized as part of New Look Vision Group, a recipient of Canada's Best Managed Companies award.
Overview
2026
2026
years of professional experience
Work History
General Manager
The Vision Clinic
Grimsby, Canada
01.2024 - Current
- Spearhead enterprise‑wide strategic planning and forecasting; evaluate BI metrics across 13 locations to surface trends, optimize conversion, and inform growth initiatives.
- Prepare and present bi‑weekly Executive Committee updates; build and monitor annual operating budgets, CAPEX plans (IT, optical & lab equipment), and wage models.
- Oversee full-cycle staffing: recruit, onboard, and retain optometrists and licensed opticians; manage store staffing matrices, and doctor scheduling, resolving conflicts to maintain service continuity.
- Mentor district managers through weekly touch‑points; interpret sales dashboards, track promotions, and drive community outreach to exceed revenue targets.
- Own multi‑channel marketing roadmap—radio, direct mail, mobile signage, external Rx campaigns—and coordinate PR and sponsorships to elevate brand visibility.
- Authorize vendor spend and inventory investments; negotiate terms, approve invoices, and lead annual inventory audits and store renovation projects.
- Administer HR and payroll for 65+ employees via ADP: timesheets, wage increases, bonuses, benefits (Beneva), policy compliance, and employee relations.
- Prepared detailed reports for senior leadership outlining key performance metrics related to operational success.
- Analyzed existing processes for effectiveness and developed new systems as needed to enhance overall productivity levels.
- Conducted regular meetings with senior management team to review progress against established objectives.
- Established and maintained effective communication with staff members to ensure efficient operations.
- Developed marketing strategies designed to increase brand awareness within target markets.
- Assisted in the recruitment process by interviewing potential candidates for open positions.
- Chair HR Rocks and PRC committees; design and implement policies, training programs, and engagement initiatives that strengthen culture and retention.
- Act as subject‑matter expert for POS (Wink), BI portals, and CRM; lead system implementations, troubleshoot issues, and deliver user training.
- Direct crisis response and facilities management—including security, snow clearing, and emergency repairs—ensuring uninterrupted operations and compliance with safety regulations.
- Implemented employee recognition programs to motivate staff members towards achieving organizational goals.
- Designed sales and service strategies to improve revenue and retention.
Head Office Manager
The Vision Clinic
Grimsby, Canada
- Payroll and HR Administrator
- Optical software support for all locations
- Manage all form of marketing and advertising, direct mail, mobile signage, social media
- Coordinate Inventory audits and year end fiscal audits for 13 retail locations
- Control software supplies and reorder through suppliers
- Investigate discrepancies of inventory audits
- Maintain working relationships with suppliers
- Prepare Accounts Receivable reports and investigate outstanding accounts
- Produce aging reports
- Initiate company policy changes regarding inventory
Frame Stylist / Assistant Store Manager
The Vision Clinic
Grimsby, Canada
- Exceeded sales targets by delivering tailored customer service in a retail optical environment
- Oversaw insurance billing processes and daily financial transactions
- Assisted in managing store operations and coordinating staff activities
Medical Receptionist
Dr. Theodore Hu, The Vision Clinic
Grimsby, Canada
- Managed patient appointment scheduling and recall systems to optimize clinic efficiency
- Conducted advanced diagnostic testing, including visual field and retinal imaging, supporting optometric assessments
- Processed insurance claims and managed patient billing with accuracy and compliance
- Maintained accurate patient records and provided comprehensive administrative support
Flight Attendant
Air Canada
Mississauga, Ontario
- Performed pre-flight checks on the aircraft's interior components such as exit doors and lavatories.
- Delivered onboard customer service including food and beverage service.
- Responded to medical emergencies as needed during flights.
- Adhered to company policies regarding security measures and protocol at all times.
- Provided assistance to disabled passengers when necessary.
- Completed paperwork related to passenger manifests accurately after each flight.
- Demonstrated proficiency in aircraft emergency procedures, first aid, CPR, defibrillators, oxygen administration, and other safety protocols.
- Reported any incidents or irregularities regarding the aircraft or its equipment to the captain immediately.
- Ensured the quality of customer experience by resolving any issues that arose during the flight promptly and professionally.
- Provided safety instructions to passengers prior to takeoff and landing.
- Demonstrated safety equipment and procedures to meet FAA guidelines.
- Attended trainings in customer service, conflict resolution techniques and safety procedures to remain current on new requirements and procedures.
Education
Continuing Education - Computers
Niagara College
High School Diploma -
Huntsville High School
Skills
- Inventory coordination
- Monitoring KPIs
- Staff recruitment
- Crisis management
- Detail orientation
- Cost control and budget management
- Marketing strategy formulation
- Problem-solving skills
- Project execution techniques
- Profit and loss management
- Sales forecasting
- Operational efficiency
- Project management
- Performance improvements
- Budget development
- Multimillion-dollar P&L management
- Human resources management
- Implementation of sales strategies
Education And Certifications
- Disney Institute Customer Service Training (Air Canada Rouge)
- First Aid & CPR Certification
- Dangerous Goods & Aircraft Emergency Training (Transport Canada)
Timeline
General Manager
The Vision Clinic
01.2024 - Current
Head Office Manager
The Vision Clinic
Frame Stylist / Assistant Store Manager
The Vision Clinic
Medical Receptionist
Dr. Theodore Hu, The Vision Clinic
Flight Attendant
Air Canada
Continuing Education - Computers
Niagara College
High School Diploma -
Huntsville High School
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