Penny Peng
Glace Bay,NS
Summary
Accomplished Marketing Director with a proven track record at Wuhan Hezhongshanglianhang Real Estate Consulting, enhancing brand visibility and spearheading strategic project planning. Expert in market analysis and tactical strategy implementation, I've led teams to execute innovative marketing plans, significantly boosting lead generation. Skilled in strategic planning and team leadership, my approach has consistently delivered impactful results.
Overview
21
21
years of professional experience
Work History
Marketing Director
Wuhan Hezhongshanglianhang Real Estate Consulting
12.2012 - 10.2023
- Responsible for comprehensively leading the team in providing professional services to real estate developer clients, including feasibility studies for project development, pre-development market research and analysis, market positioning and product design recommendations for projects, project agency sales, and execution of marketing plans.
- Fully responsible for the professional guidance and training management of the marketing team, among other related tasks.
- Responsible for communication, negotiation, and collaboration management with downstream service companies, such as media communication and marketing campaign execution.
Marketing Manager
Wuhan Xiaoping Real Estate Development Co., Ltd.
07.2006 - 06.2012
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Streamlined communication processes, leading to improved collaboration between departments.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Boosted lead generation through the creation of engaging content for social media platforms.
Marketing Specialist
Trust-supermarket（Acquisition by Walmart In 2010）
10.2002 - 06.2006
- Conduct regular market research, including business district analysis for store location selection, consumer research, and competitor research.
- Analyze and execute monthly supermarket pricing strategies, including year-on-year and month-on-month sales data analysis of categorized products to determine promotional items and pricing.
- Develop regular supermarket marketing campaigns and manage the execution by event service providers.
- Formulate advertising communication plans and manage advertising content service providers as well as partnered media channels.
Education
MBA - CED
12-2025
So far, Grade: 89.8%
MBA - Business
12-2019
Skills
- Analysis market
- Marketing plan
- Tactical Strategy Implementation
- Strategic Project Planning
- Strategic planning
Languages
English
Professional Working
Timeline
Marketing Director - Wuhan Hezhongshanglianhang Real Estate Consulting
12.2012 - 10.2023
Marketing Manager - Wuhan Xiaoping Real Estate Development Co., Ltd.
07.2006 - 06.2012
Marketing Specialist - Trust-supermarket（Acquisition by Walmart In 2010）
10.2002 - 06.2006
Cape Breton University - MBA, CED
Wuhan Universtiy - MBA, Business
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