Summary
Overview
Work History
Education
Skills
Timeline
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Penny Myles

Toronto,ON

Summary

Detail-oriented and creative Email Marketing Manager skilled in developing and executing targeted email campaigns, optimizing performance through A/B testing, and analyzing customer data. Focus on collaborating with key stake holders to driving engagement and ensuring compliance to enhance overall marketing effectiveness.

Overview

11
11
years of professional experience

Work History

Email Marketing Manager

PetPlace (IPH)
Oakville (Remote), ON
05.2021 - 07.2025
  • Developed targeted email campaigns to engage PetPlace customers effectively.
  • Analyzed customer data to refine email marketing strategies and segmentation.
  • Conducted A/B testing on subject lines and content for optimization.
  • Monitored email performance metrics to assess campaign effectiveness.
  • Performed quality assurance checks on HTML code prior to sending out emails.
  • Created email templates, subject lines, and content for promotional emails.
  • Generated ideas for new campaigns based on customer insights gathered from previous campaigns.
  • Ensured compliance with CAN-SPAM regulations in all email communications.
  • Provided reports on key metrics such as delivery rate, open rate, click-through rate.
  • Worked closely with cross-functional teams on product launches, special promotions, seasonal offers, and other initiatives.
  • Monitored performance of email campaigns using analytics tools such as Google Analytics.

Graphic Designer

Freelance
Toronto, Ontario
06.2019 - 05.2021
  • Designed and developed websites for clients in the software and technology industry.
  • Designed and deployed email campaigns
  • Designed digital and print advertising
  • Corporate rebanding

Creative Director / Senior Graphic Designer

Imagine Communications
Toronto, Ontario
04.2014 - 05.2019
  • Led creative team in developing innovative marketing campaigns for diverse clients.
  • Reviewed and approved final designs, ensuring quality and adherence to brand standards.
  • Acted as digital brand champion, delivering compelling and consistent brand narrative across channels.
  • Created graphics across all media and uses: web graphics, social media graphics, print (magazine ads, billboards, posters, postcards, apparel), trade show booths, and displays, and UX/UI for software.
  • Managed and updated the company website and microsites

Education

Graphic Design (For Print & Web) -

International Academy of Design And Technology
Toronto
03-2007

Bachelor of Business Administration -

Memorial University of Newfoundland
St John's
04-2003

Skills

  • Email campaign management
  • Email strategy development
  • HTML and CSS
  • SQL (editing and testing)
  • Journey and Automation building
  • Audience segmentation
  • A/B testing
  • Email analytics and insights
  • Email compliance (CASL, CAN-SPAM, GDPR)
  • Email creative design
  • Email coding and testing
  • Graphic design
  • Responsive design
  • Web design and front-end development
  • Presentation design
  • Tradeshow and installation design
  • Adobe Creative Suite
  • Figma
  • Email platforms (Salesforce Marketing Cloud, ActiveCampaign, Eloqua, and more)
  • Microsoft Office

Timeline

Email Marketing Manager

PetPlace (IPH)
05.2021 - 07.2025

Graphic Designer

Freelance
06.2019 - 05.2021

Creative Director / Senior Graphic Designer

Imagine Communications
04.2014 - 05.2019

Graphic Design (For Print & Web) -

International Academy of Design And Technology

Bachelor of Business Administration -

Memorial University of Newfoundland

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