Andy Maleki
Granada Hills,CA
Summary
Marketing and advertising professional with over 32 years of extensive hands-on experience in the automotive industry. Prepared to deliver impactful strategies that align with business goals. Knowledgeable in brand management, campaign execution, and market analysis. Renowned for fostering team collaboration and adaptability to dynamic market conditions. Key strengths include strategic planning, creative direction, and data-driven decision-making.
Overview
32
32
years of professional experience
Work History
Director of Marketing and Advertising
Trophy Automotive Dealer Group
Los Angeles, CA
09.2017 - 11.2024
- Managed annual marketing budget in excess of $12 Million dollars across 7 dealerships and 4 brands.
- Collaborated closely with general managers to develop effective marketing campaigns that supported lead generation and higher engagement.
- Regularly presented marketing insights and recommendations to executive leadership, ensuring alignment with overall business objectives.
- Developed comprehensive marketing plans for product launches, resulting in increased sales and market share.
- Spearheaded digital marketing efforts, including website redesign and social media strategy, SEM/SEO campaigns driving significant growth in online traffic and conversions.
- Negotiated favorable contracts with vendors and agencies, reducing costs while maintaining high-quality results.
- Implemented data-driven strategies to optimize advertising spend, maximizing ROI across all channels.
Group Internet Sales Director
SAGE AUTOMOTIVE GROUP
Los Angeles, CA
07.2010 - 09.2017
- Played a pivotal role in launching new procedures and digital marketing campaigns by collaborating with management teams for 9 dealerships across 7 brands.
- Increased internet sales revenue by developing and executing effective internet marketing strategies.
- In charge of all internet marketing and strategies for a successful lead handling process.
- Number 1 internet department for 3 years in sales and revenue across the country.
- Managed team of over 200 sales and BDC reps to ensure sufficient lead management across the group.
Sales Associate, Finance Manager, Sales Manager
SAGE AUTOMOTIVE GROUP
Universal City Nissan
12.1992 - 07.2010
Skills
- Media buying & Advertising on all platforms including traditional TV and Radio
- Digital marketing & Social media
- Vendor relations and Negotiations
- Licensed FAA Drone Pilot
- Sales Leadership & Training in all departments
- Process Improvement and implementation
- Creative direction from idea, script to filming and final content
- Google SEM/SEO & Analytics
- CRM & Lead management
- Client Retention
Affiliations
- Audacy Media Company
- iheart Media
- Univision
- Estrella Media
- Meruelo Media
- Spanish Broadcasting Systems
- All third-party inventory aggregators (Auto Trader, Cars.com, Etc.)
Accomplishments
- Led a successful sales team and collectively reached an all time record of over 1000 units sold per month at Universal City Nissan.
- Tripled the internet sales volume and gross revenue within the 12 months and reaching an all time record leading the country in internet sales.
References
References will be provided upon request.
Timeline
Director of Marketing and Advertising
Trophy Automotive Dealer Group
09.2017 - 11.2024
Group Internet Sales Director
SAGE AUTOMOTIVE GROUP
07.2010 - 09.2017
Sales Associate, Finance Manager, Sales Manager
SAGE AUTOMOTIVE GROUP
12.1992 - 07.2010