Open To Work
Pek Charnsethikul
Vancouver,BC
Summary
Results-driven Digital Marketing Specialist with 7 years of experience in SEO, SEM, and performance marketing across B2B and E-commerce sectors. Proven track record of driving organic traffic growth and optimizing digital ad spend to maximize ROI. Expert in leveraging data analytics (GA4, GTM)
Overview
11
11
years of professional experience
1
1
Certification
Work History
Product Specialist (Permanent Part-Time)
Skechers
Richmond Center
06.2024 - 02.2026
- Analyzed weekly sales reports to optimize floor layouts and assisted Store Manager in planning effective store initiatives.
- Conducted regular inventory audits and managed stock replenishment to uphold exceptional store standards and meet loss prevention goals.
- Executed daily opening and closing procedures, managed cash handling and performed office administration tasks to ensure smooth operations.
Marketing Specialist for B2B (Internship)
Western Protection Alliance Inc.
Richmond
09.2025 - 12.2025
- Coordinated SEO and social media marketing efforts, resulting in a +320% increase in impressions across core service pages.
- Created high-quality written and editorial content in English, contributing to a +97.8% increase in organic traffic.
- Implemented GA4 and GTM tracking, reporting performance through Looker Studio dashboards, leading to +6 new lead form submissions from organic traffic.
Ecommerce and Performance Marketing Specialist
Uniqlo Thailand
Bangkok
07.2017 - 11.2022
- Led the planning and execution of O2O (Online-to-Offline) initiatives to create a seamless shopping experience between digital and physical locations.
- Conducted A/B testing across creatives and landing pages, optimizing conversion rates and informing future marketing strategies.
- Analyzed business trends and sales performance using Tableau and BigQuery to identify high-profit opportunities for the management team.
- Managed social media accounts via Meta Business Suite, ensuring brand voice resonated with targeted customers and enhanced audience engagement.
- Collaborated with creative teams to design and refine brochures, presentations, and marketing materials, achieving consistent branding across all platforms.
Senior Digital Planner
IProspect, Dentsu Group Inc.
Bangkok
07.2015 - 06.2017
- Developed reports, briefs, and client-facing documentation to facilitate strategic decision-making and drive business growth.
- Coordinated regional marketing campaigns, ensuring on-time delivery of all assets within budget constraints.
- Acted as primary point of contact for internal and external stakeholders, delivering professional experiences for high-profile clients.
Education
Post Degree Diploma - Digital Marketing
Douglas College
New Westminster, BC12-2025
MA - International Communications Studies
The University of Nottingham (China Campus)
02-2015
BA - Business Chinese
Assumption University
Bangkok, Thailand10-2012
Skills
- Marketing Research
- Competitor Analysis
- Market Analytics
- Marketing Communication
- Content strategy
- Data Visualization
- Google Analytics 4
- Google Search Console
- Google Search & Meta Ads
- Graphic Design
Certification
- Google Ads Display Certification, 06/24, Skill Shop
- Google Ads Search Certification, 06/24, Skill Shop
- Foundations of Digital Marketing and E-Commerce, 05/22, Coursera
Work Preference
Job Search Status
Open to workWork Type
Full TimeLocation Preference
On-SiteRemoteHybridSalary Range
$45000/yr - $200000/yrTimeline
Marketing Specialist for B2B (Internship)
Western Protection Alliance Inc.
09.2025 - 12.2025
Product Specialist (Permanent Part-Time)
Skechers
06.2024 - 02.2026
Ecommerce and Performance Marketing Specialist
Uniqlo Thailand
07.2017 - 11.2022
Senior Digital Planner
IProspect, Dentsu Group Inc.
07.2015 - 06.2017
Post Degree Diploma - Digital Marketing
Douglas College
MA - International Communications Studies
The University of Nottingham (China Campus)
BA - Business Chinese
Assumption University