Pegah Mirrahim
North Vancouver,Canada
Summary
With over four years of experience in telecom, tech, eCommerce, and retail, I specialize in go-to-market strategies, digital marketing, and customer engagement. I have led successful product launches, including TD-LTE and 5G services, leveraging data-driven insights to optimize website performance, conversions, and retention. Known for my analytical mindset, problem-solving skills, and adaptability, I excel at executing targeted campaigns, managing multiple projects, and collaborating with cross-functional teams. Strong communication and stakeholder management enable me to drive business growth in fast-paced environments.
Experienced with market analysis, consumer behavior, and digital marketing trends. Utilizes strategic thinking to craft impactful marketing campaigns. Strong understanding of brand positioning and competitive analysis.
Overview
10
10
years of professional experience
Work History
Product Marketing Strategist
Yocale Tech Company
08.2023 - Current
- Conduct persona research to craft precise messaging and address customer pain points
- Design and implement GTM strategies aligned with market demands
- Evaluate user journeys to improve onboarding and retention
- Enhance webpage performance to optimize user engagement
- Develop and oversee digital marketing strategies to drive traffic and conversions
- Maintain a structured content calendar to ensure timely delivery of marketing materials
- Assess marketing performance, including SEO, SEM, pricing strategies, and campaign effectiveness
- Improve campaign efficiency through data-driven insights, A/B testing, and KPI analysis
- Partner with Sales and Product teams to drive customer-centric initiatives
- Deliver actionable insights via reports and strategic presentations
- Establish KPIs to measure marketing success and business impact
Marketing Manager
Zar Research & Industrial Group
05.2021 - 07.2023
- Researched market dynamics to standardize team training and enhance expertise
- Managed marketing budgets to maximize ROI and efficiency
- Structured brand architecture and introduced GTM strategies
- Oversaw content calendar execution for streamlined marketing efforts
- Strengthened engagement with multi-channel content strategies
- Elevated retail loyalty through targeted promotional campaigns
- Cultivated strong relationships with internal stakeholders and creative partners
- Expanded brand awareness via owned and paid marketing channels
- Supervised eCommerce growth through strategic product placement and digital marketing
Marketing Manager
Tohfe Industrial Group
10.2019 - 05.2021
- Conducted qualitative and quantitative market research for strategic planning
- Structured media mix planning, budgeting, and pricing strategies
- Developed and executed integrated marketing communication (IMC) plans
- Created data-driven digital marketing strategies to boost engagement
- Coordinated events to strengthen brand presence
- Managed OOH advertising to maximize brand reach
- Handled owned and paid media strategies to enhance visibility
- Oversaw SEM, corporate communications, budgeting, and KPI tracking
- Optimized eCommerce pricing and promotions, increasing sales and conversion rates
Marketing Manager
Shatelmobile Telecom Company
11.2017 - 10.2019
- Led teams in developing new products/services using stage-gate methodologies
- Performed in-depth market research and competitive analysis for positioning
- Executed user acquisition and retention strategies to enhance customer base
- Personalized marketing efforts to refine user experiences
- Boosted ARPU through customer journey optimizations
- Designed loyalty programs to reinforce customer retention
- Addressed product and pricing inquiries while supporting sales channels
- Collaborated with operational teams to improve portfolio performance
- Integrated marketing activities with business strategies for cohesion
- Negotiated partnerships and managed vendor relationships
- Administered budgets and allocated resources for cost-effective marketing execution
- Ensured compliance with policies, regulations, and privacy standards
- Managed owned and paid media to drive consistent brand presence
Marketing Manager
Mobinnet Telecom Company
08.2015 - 11.2017
- Refined user experiences to broaden market reach
- Devised and executed targeted online and offline campaigns to enhance awareness and retention
- Aligned product positioning with market needs to boost revenue
- Strengthened customer loyalty by improving user satisfaction
- Led GTM strategies for TD-LTE and 5G services
- Supervised operating budgets to optimize profitability
- Provided strategic marketing leadership, supporting sales teams with tools and training
- Mentored and guided teams to enhance performance and collaboration
- Adhered to industry regulations, policies, and privacy requirements
Education
Master of Business Administration (MBA) -
University Canada West
Vancouver, BC10.2024
Master of Strategic Management -
Azad University
11.2017
Bachelor of Applied Mathematics -
University of Tehran
11.2008
Skills
- GTM Strategy
- Digital Marketing
- E-Commerce Optimization
- Data Analysis
- Market Insights
- Customer Retention
- Project Management
- Product launches
- Campaign management
- Competitive intelligence
- Critical thinking
- Effective communication
Accomplishments
- Spearheaded major projects, including the launch of TD-LTE and 5G services, and successfully rebranded a market-leading telecom company.
- Drove a 25% increase in engagement through strategic digital marketing initiatives across social media, SEO, SEM, and paid advertising.
- Strengthened customer retention by 15% through personalized email marketing and loyalty programs.
- Directed cross-functional teams to enhance product offerings, leading to a 20% rise in customer satisfaction.
- Refined 30+ campaigns, boosting conversion rates by 20% through A/B testing and performance optimization.
- Coached and developed 20+ managers, fostering collaboration and operational efficiency.
Languages
English
Full Professional
Farsi
Native or Bilingual
Timeline
Product Marketing Strategist
Yocale Tech Company
08.2023 - Current
Marketing Manager
Zar Research & Industrial Group
05.2021 - 07.2023
Marketing Manager
Tohfe Industrial Group
10.2019 - 05.2021
Marketing Manager
Shatelmobile Telecom Company
11.2017 - 10.2019
Marketing Manager
Mobinnet Telecom Company
08.2015 - 11.2017
Master of Strategic Management -
Azad University
Bachelor of Applied Mathematics -
University of Tehran
Master of Business Administration (MBA) -
University Canada West