Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

Pegah Mirrahim

North Vancouver,BC

Summary

Talented professional with demonstrated record of success in marketing management and campaign development. Successful at overseeing all stages of initiatives, building positive relationships and promoting products with innovative and forward-thinking approaches. Well-versed in tracking market trends and capitalizing on opportunities.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Marketing Strategist

Yocale
Vancouver
11.2023 - Current
  • I maximized the impact of SaaS solutions through strategic marketing initiatives, focusing on comprehensive go-to-market planning, communication strategies, and budgeting
  • I led project management efforts, conducting thorough pain point and competitive analysis to develop effective product and content strategies
  • I drove growth initiatives, improving market position through proactive project planning and strategic thinking
  • I monitored paid ads and KPIs closely, optimizing performance to enhance ROI
  • Additionally, I developed digital media plans and content strategies to maximize brand visibility.

Marketing Specialist

Cantechdental
Vancouver
08.2023 - 11.2024
  • Conducted extensive market research to understand Canadian market preferences and advertising trends, providing valuable insights that informed strategic decisions
  • Additionally, I prepared executive reports and led sales team training sessions, leveraging my analytical skills and communication abilities to drive growth and enhance team performance
  • This experience allowed me to apply my MBA education in a practical setting, starting my career journey in Canada on a solid foundation of marketing expertise and market reach.

Category Manager

Zargroup
Iran
01.2021 - 01.2023
  • Managed profit and loss analysis over categories of products, ensuring strategic planning and operational efficiency
  • Developed comprehensive branding strategies, communication plans, and brand architecture to align with corporate objectives
  • Led planning and branding operations, overseeing all aspects from store visits, market visibility, and training, to social responsibility initiatives
  • Worked consistently with internal and external teams to ensure strict adherence to deadlines and quality standards, fostering a collaborative and results-driven environment
  • Additionally, managed online and offline campaigns, marketing planning, and content strategy to drive engagement and achieve business goals.

Marketing Manager

Tohfefood
Iran
01.2019 - 01.2021
  • Achieved 100% portfolio sales target by implementing data-driven decision-making and rigorous sales metrics
  • Led process planning, budgeting, and IMC plan development
  • Contributed to social campaigns promoting healthy seafood choices and managed a diverse team of over 100 individuals, ensuring alignment with company goals
  • Led ATL and BTL planning, enhancing brand visibility through strategic advertising initiatives
  • Successfully increased social media presence and engagement through targeted strategies, resulting in a significant boost in brand awareness and customer interaction.

Marketing General Manager

Shatelmobile
Iran
01.2017 - 01.2019
  • I developed strategies for branding, marketing, pricing, communication, and product initiatives
  • Working closely with clients, I expanded service portfolios and ensured alignment with market demands
  • I focused on continuous product development and innovative branding strategies to enhance our competitive positioning in the marketplace
  • Additionally, I implemented an IMC plan to boost brand awareness and orchestrated social media planning and monitoring to optimize engagement and drive growth.

Marketing Manager

Mobinnet Telecom
Iran
01.2011 - 01.2017
  • As a Marketing Manager, I led marketing mix planning, market analysis, and Geomarketing
  • I managed campaigns, budgets, and focused on continuous improvement using Agile methodology
  • This included iterative product management to align with customer needs and market trends
  • I optimized marketing efforts with Geomarketing strategies, monitoring campaign performance and refining strategies for improved ROI and customer acquisition
  • Additionally, I orchestrated advertising strategies across various channels, overseeing creative development and media buying to enhance brand visibility and engagement
  • I also directed social media planning and content strategies, leveraging data analytics to drive content performance and audience engagement.

Marketing Specialist

Iran
01.2009 - 01.2011

Education

Master of Business Administration -

University Canada West

Master of Strategic Management -

Azad University (IAU)

Bachelor of Applied Mathematics -

University of Tehran

Skills

  • Project Management
  • Teamwork
  • Time Management
  • Effective Communication
  • Critical Thinking
  • Active Listening
  • Attention To Detail
  • Problem Solving
  • Presentation Content
  • Market Research
  • Design Thinking
  • Planning and Budgeting
  • Canva
  • Adobe Suite
  • Google Ads
  • Meta Ads
  • SPSS

Certification

  • Digital Marketing
  • DISC
  • ETOM
  • ITIL
  • Brand Management
  • Performance Management

Languages

English
Professional
Persian
Native/ Bilingual

Timeline

Marketing Strategist

Yocale
11.2023 - Current

Marketing Specialist

Cantechdental
08.2023 - 11.2024

Category Manager

Zargroup
01.2021 - 01.2023

Marketing Manager

Tohfefood
01.2019 - 01.2021

Marketing General Manager

Shatelmobile
01.2017 - 01.2019

Marketing Manager

Mobinnet Telecom
01.2011 - 01.2017

Marketing Specialist

01.2009 - 01.2011

Master of Business Administration -

University Canada West

Master of Strategic Management -

Azad University (IAU)

Bachelor of Applied Mathematics -

University of Tehran

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Pegah Mirrahim