Summary
Overview
Work History
Education
Skills
Timeline
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PEACE UGO

Toronto,ON

Summary

Experienced Marketing Manager with a proven track record in driving customer acquisition and market share growth through multi-channel campaigns. Expertise in developing and executing strategic marketing plans, leading cross-functional teams, and analyzing market trends to provide actionable insights. Skilled in competitive intelligence, data analysis, and creating impactful presentations to influence business decisions. Strong leadership abilities with a focus on delivering projects on time, on budget, and optimizing marketing performance.

Overview

4
4
years of professional experience

Work History

Marketing Manager

Rogers Communications
Toronto, ON
07.2024 - Current
  • Led and executed quarterly customer acquisition and market share growth strategies, managed multi-channel marketing campaigns from concept to delivery, while ensuring flawless execution across cross-functional teams.
  • Collaborated with teams such as Pricing, Brand, GTM, and Sales to implement and optimize marketing strategies, ensuring alignment with quarterly goals and business priorities.
  • Developed OEM pitches for additional funding, supported NPI launches, and ensured proper visibility and accuracy of in-market offers through clear communication channels.
  • Analyzed campaign performance, tracked KPIs, derived actionable insights, and implemented A/B testing for optimization, while supporting gap programs as needed.

Sr Analyst Competitive Intelligence

Rogers Communications
Toronto, Canada
05.2022 - 07.2024
  • Analyzed competitor pricing, marketing strategies, and customer behavior trends to provide strategic insights and recommendations to senior leadership.
  • Researched industry and market trends in the Canadian and international telecom sectors, delivering valuable insights for business development and decision-making.
  • Prepared and communicated comprehensive reports, presentations, and dashboards to cross-functional teams, supporting pricing, promotions, and sales forecasts.
  • Collaborated with channel representatives to identify gaps and recommend solutions to drive sales, while monitoring competitive landscape through mystery shops and market analysis.

Customer Service Consultant

Rogers Communications
Vancouver Canada
01.2021 - 05.2022
  • Consistently met Sales KPIs by driving solution-oriented discussions in every interaction
  • Succeeded in representing Rogers' brand by delivering outstanding customer experience
  • Resolved customer issues and complaints by proactively seeking resolutions to issues

Education

Bachelor of Arts - International Studies

SIMON FRASER UNIVERSITY
Vancouver BC
01.2021

Skills

  • Marketing Strategy Development
  • Project Management & Cross-functional Leadership
  • Analytical & Problem-Solving Skills
  • Market Research & Competitive Analysis
  • Communication & Presentation
  • Data Visualization

Timeline

Marketing Manager

Rogers Communications
07.2024 - Current

Sr Analyst Competitive Intelligence

Rogers Communications
05.2022 - 07.2024

Customer Service Consultant

Rogers Communications
01.2021 - 05.2022

Bachelor of Arts - International Studies

SIMON FRASER UNIVERSITY
PEACE UGO