PEACE UGO
Toronto,ON
Summary
Experienced Marketing Manager with a proven track record in driving customer acquisition and market share growth through multi-channel campaigns. Expertise in developing and executing strategic marketing plans, leading cross-functional teams, and analyzing market trends to provide actionable insights. Skilled in competitive intelligence, data analysis, and creating impactful presentations to influence business decisions. Strong leadership abilities with a focus on delivering projects on time, on budget, and optimizing marketing performance.
Overview
4
4
years of professional experience
Work History
Marketing Manager
Rogers Communications
07.2024 - Current
- Led and executed quarterly customer acquisition and market share growth strategies, managed multi-channel marketing campaigns from concept to delivery, while ensuring flawless execution across cross-functional teams.
- Collaborated with teams such as Pricing, Brand, GTM, and Sales to implement and optimize marketing strategies, ensuring alignment with quarterly goals and business priorities.
- Developed OEM pitches for additional funding, supported NPI launches, and ensured proper visibility and accuracy of in-market offers through clear communication channels.
- Analyzed campaign performance, tracked KPIs, derived actionable insights, and implemented A/B testing for optimization, while supporting gap programs as needed.
Sr Analyst Competitive Intelligence
Rogers Communications
05.2022 - 07.2024
- Analyzed competitor pricing, marketing strategies, and customer behavior trends to provide strategic insights and recommendations to senior leadership.
- Researched industry and market trends in the Canadian and international telecom sectors, delivering valuable insights for business development and decision-making.
- Prepared and communicated comprehensive reports, presentations, and dashboards to cross-functional teams, supporting pricing, promotions, and sales forecasts.
- Collaborated with channel representatives to identify gaps and recommend solutions to drive sales, while monitoring competitive landscape through mystery shops and market analysis.
Customer Service Consultant
Rogers Communications
01.2021 - 05.2022
- Consistently met Sales KPIs by driving solution-oriented discussions in every interaction
- Succeeded in representing Rogers' brand by delivering outstanding customer experience
- Resolved customer issues and complaints by proactively seeking resolutions to issues
Education
Bachelor of Arts - International Studies
SIMON FRASER UNIVERSITY
Vancouver BC 01.2021
Skills
- Marketing Strategy Development
- Project Management & Cross-functional Leadership
- Analytical & Problem-Solving Skills
- Market Research & Competitive Analysis
- Communication & Presentation
- Data Visualization
Timeline
Marketing Manager
Rogers Communications
07.2024 - Current
Sr Analyst Competitive Intelligence
Rogers Communications
05.2022 - 07.2024
Customer Service Consultant
Rogers Communications
01.2021 - 05.2022
Bachelor of Arts - International Studies
SIMON FRASER UNIVERSITY
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