Summary
Overview
Work History
Education
Skills
TTRA Board Member
Timeline
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Pieter Boerma

Pieter Boerma

Travel and Tourism Professional
Toronto,Toronto

Summary

Innovative data-driven Relationship Manager focused on developing strategic business opportunities by delivering exemplary service to each client's individual needs. With over +9 years experience working in tourism and travel, I am excited to find an organization where I can bring my professional experience as well as my passion of travel and people and make an immediate impact!

Overview

10
10
years of professional experience
6
6
years of post-secondary education

Work History

Sales Consultant

Environics Analytics
Toronto, ON
04.2021 - Current
  • Advise clients on how to best leverage reported data, information and drive actionable insights within Tourism, Retail and BIAs
  • Reviewed contracts for accuracy and validity of cost and quote information, contacting customers directly to resolve issues when appropriate.
  • Analyze account details such as usage, sales data and client comments to enhance understanding of effectiveness and client needs.
  • Analyze large amounts of data to identify trends and find patterns, signals and hidden stories within data.

Sales Consultant

Fundright
10.2020 - 04.2021
  • Manage a small team of prospect and lead researchers
  • Build and manage sales processes for BDRs including training manuals and CRM guides to boost productivity and improve efficiency
  • Product demonstration through virtual presentations

Business Development Manager

OYO Hotels Canada
Toronto, ON
11.2019 - 04.2020
  • Developed and implemented new marketing strategies and sales plans in order to build supply in Canada.
  • Delivered OYO's mission through in-person and virtual presentations with key stake holders and decision makers.
  • Collaborated with managers and business units to deliver sales and marketing strategies.
  • Outside sales activities that included meetings with c-level executives, owners and decision makers

Account Manager

FlightNetwork
Toronto, ON
01.2019 - 11.2019
  • Managed and grew key account relationships with third party vendors such as, , Kayak and Skyscanner.
  • Grew key accounts by at least 20% each quarter through working closer with internal teams, identifying new profitable opportunities and renegotiated contracts.

Relationship Manager

Travelzoo
Toronto, ON
01.2018 - 01.2019
  • Managed a portfolio of over 300 accounts including key accounts across Ontario and Eastern Canada.
  • Designed, sold, implemented and managed email, social and mobile campaigns for accommodations.
  • Achieved revenue and new partnership goals every quarter.

Account Manager

Booking.com
Toronto, ON
07.2014 - 01.2018
  • Managed top markets in Canada including 50% of key accounts Developed strong relationships with decisions makers and c level executives.
  • Led a team of 4 in a BD initiative that led to overachieving new business growth for 2 consecutive years.
  • Frequent travel to key areas and accounts to hold trade-shows, presentations and face to face meetings.
  • Consistently exceeded all KPI's since employment.

Senior Sales Consultant

Kensington Tours
Toronto, ON
10.2012 - 07.2014

Education

Certificate - Full Stack Web Development

University of Toronto
Toronto, ON
09.2020 -

Graduate Certificate - International Business Management

Humber College
Toronto, ON
09.2010 -

Bachelor of Arts - Geography

York University
Toronto, ON
08.2006 -

Skills

Leadershipundefined

TTRA Board Member

Travel Tourism Research Association

Supported Travel and Tourism related businesses by keeping members engaged through webinars and valuable insight on the travel industry


Timeline

Sales Consultant

Environics Analytics
04.2021 - Current

Sales Consultant

Fundright
10.2020 - 04.2021

Certificate - Full Stack Web Development

University of Toronto
09.2020 -

Business Development Manager

OYO Hotels Canada
11.2019 - 04.2020

Account Manager

FlightNetwork
01.2019 - 11.2019

Relationship Manager

Travelzoo
01.2018 - 01.2019

Account Manager

Booking.com
07.2014 - 01.2018

Senior Sales Consultant

Kensington Tours
10.2012 - 07.2014

Graduate Certificate - International Business Management

Humber College
09.2010 -

Bachelor of Arts - Geography

York University
08.2006 -
Pieter BoermaTravel and Tourism Professional