Payal Shriyan
Toronto,Canada
Summary
A dynamic and results-driven professional with expertise in outbound sales, strategic social media management, and consultative product and service solutions across industries. Proven track record of exceeding sales targets by leveraging marketing insights to build robust pipelines and drive revenue. Experienced in managing social media strategies that drive engagement, strengthen brand presence, and support business growth objectives.
Overview
8
8
years of professional experience
Work History
Social Media Manager
Freelance
06.2024 - Current
- Developed and executed social media strategies across Instagram, Facebook, LinkedIn and YouTube to grow brand awareness and audience engagement.
- Created visually engaging content for both personal and client brands, leveraging advanced creative tools including Canva, CapCut and Adobe Creative Suite.
- Collaborated with brands to align campaigns with marketing goals, using social media metrics and insights to optimize content performance and drive audience engagement.
Business Development Manager
Datastreamer
10.2024 - 05.2025
- Conducted consultative discovery calls and screensharing demos, mapping SaaS solutions to client objectives in digital transformation and marketing technology.
- Grew pipeline by 35% through collaboration with BDRs and personalized prospect engagement strategies.
- Applied BANT qualification framework, which improved forecasting accuracy and increased high value opportunities by 30%.
- Partnered cross functionally with R&D and marketing to align product innovations with campaign execution and client ROI goals, while maintaining detailed pipeline and reporting in Salesforce CRM.
Business Development Representative
Teleperformance in partnership with Google
08.2022 - 09.2024
- Consistently ranked as a Top Performer, exceeding sales targets by 30% for three consecutive quarters.
- Generated over $2M in quarterly pipeline value by executing comprehensive outbound strategies, including cold calling, LinkedIn outreach, and targeted email marketing.
- Secured 20-30 qualified meetings per month by proactively prospecting and building a sustainable pipeline from the top of the sales funnel.
- Engaged with Director, VP, and C-Level stakeholders to drive increased investment in Google products, including Google Ads, Google Cloud Platform (GCP), Cybersecurity.
Sales Representative
Fraser Valley Wireless | Rogers Communications
02.2022 - 06.2022
- Consistently achieved 100% of sales targets by expertly matching customers with Rogers telecommunications products and services.
- Utilized negotiation and objection handling skills to upsell premium services and cross-sell complementary products, leading to increased revenue and a higher average transaction value.
Social Media Marketing Manager
ECU Worldwide
10.2020 - 12.2021
- Developed and executed content strategies and social media campaigns to enhance brand visibility, increasing qualified leads by 25% and directly boosting the sales pipeline.
- Monitored key sales metrics like lead conversion rates to provide data-driven insights to both the marketing and sales teams for continuous improvement.
Business Development Specialist
ConnectReseller - The Domain Name Registrar
07.2019 - 10.2019
- Conducted comprehensive market research to identify new business opportunities, emerging trends, and the competitive landscape.
- Developed and maintained strong relationships with existing and potential customers to promote sales and grow revenue.
- Utilized CRM tools to monitor and report on sales activities, opportunities, and results. Extracted best promotion deals.
Sales Marketing Account Executive
Mili Logistics LLP
09.2017 - 06.2019
- Maintained and updated the CRM system to ensure the sales team had access to the most current and relevant customer data for their outreach efforts.
- Collaborated with the sales team to create and refine sales collateral, such as presentations, brochures, and case studies.
- Worked closely with marketing and sales teams to ensure marketing efforts drove sales goals in a collaborative, growth-focused environment.
Influencer Marketing Intern
Rebel Foods (Formerly Faasos)
04.2018 - 08.2018
- Constructed benchmarks for measuring the impact of social media programs to maximize results.
- Strengthened the brand by producing creative and compelling content to engage the social media community.
- Cultivated an influencer and blogger outreach program to build an active brand ambassador network.
Education
Masters - Marketing
Thompson Rivers University
Kamloops, BC01.2022
Bachelor of Commerce - Commerce
SIES College of Commerce and Economics
01.2017
Skills
- Outbound selling
- Pipeline generation
- Prospecting
- Cold calling
- Objection handling
- Negotiation
- Consultative selling
- BANT qualification
- Account management
- Social media strategy
- Influencer partnerships
- Social media management
- Content creation
- Digital marketing
- Salesforce
- Pipedrive
- LinkedIn Sales Navigator
- Google Ads
- Google Cloud Platform (GCP)
- ZoomInfo
- SalesLoft
- G-Suite
Timeline
Business Development Manager
Datastreamer
10.2024 - 05.2025
Social Media Manager
Freelance
06.2024 - Current
Business Development Representative
Teleperformance in partnership with Google
08.2022 - 09.2024
Sales Representative
Fraser Valley Wireless | Rogers Communications
02.2022 - 06.2022
Social Media Marketing Manager
ECU Worldwide
10.2020 - 12.2021
Business Development Specialist
ConnectReseller - The Domain Name Registrar
07.2019 - 10.2019
Influencer Marketing Intern
Rebel Foods (Formerly Faasos)
04.2018 - 08.2018
Sales Marketing Account Executive
Mili Logistics LLP
09.2017 - 06.2019
Masters - Marketing
Thompson Rivers University
Bachelor of Commerce - Commerce
SIES College of Commerce and Economics