Pawarisa Sukasem
Brossard,QC
Summary
Bringing creativity, problem-solving skills, and strong leadership to the table. Known for excellent teamwork, effective communication, and exceptional leadership abilities. Highly organized and adept at meeting deadlines and prioritizing tasks. Excited to collaborate and achieve great results together!
Overview
2
2
years of professional experience
Work History
Blogger and Content Creator
Pawarisa Blog
2024.03 - Current
- Specialized in lifestyle content creation, focusing on food, travel, self-care, and health & wellness.
- Proficient in videography, video editing, and photography, delivering high-quality visual content.
- Managed community engagement across multiple social media platforms, including Instagram, Facebook, YouTube, TikTok, Pinterest, and Google Reviews.
- Collaborated with brands and restaurants to produce engaging content that enhances their online presence.
- Provided services including user-generated content, product photography, and detailed reviews.
- Developed and executed community engagement strategies to foster meaningful interactions and promote businesses effectively.
Marketing Manager
Healtea
Brossard , Quebec
2023.01 - Current
- Sole Marketing Department manager responsible for overseeing comprehensive marketing strategies across both paid and organic channels.
- Developed and executed marketing campaigns for online and offline channels, targeting B2B and B2C markets in Canada (Montreal, Toronto, Vancouver) and the United States.
- Created and managed content for social media platforms, email marketing campaigns, and monthly newsletters.
- Administered e-commerce platforms including Shopify, Amazon (US & CA), Faire, and TooGoodToGo to drive online sales and customer engagement.
- Designed promotional strategies, conducted market research, and performed data analysis to optimize marketing performance.
- Collaborated with influencers, brands, agencies, distributors, and sales representatives to expand market reach and enhance brand visibility.
- Contributed to significant achievements, including winning the 2024 Product of the Year award in the Sparkling Water category and securing a feature on national television's 'Dans l'oeil du dragon,' leading to a successful business deal.
- Played a key role in Healtea being recognized as a finalist at BevNet 2024 in New York, showcasing innovation and industry leadership.
- Worked closely with Co-founders, particularly Leila Kairns, to improve public perception of company leadership and enhance the brand's image.
- Trained new staff and interns, participated in company events and demonstrations, and engaged in hands-on product packaging in the warehouse.
- Demonstrated adaptability and resourcefulness in a startup environment, consistently delivering exceptional results within budget constraints.
Content Creator & Social Media Manager
Healtea
Brossard , Quebec
2023.10 - 2024.01
- Managed content across seven major social media platforms: Instagram, Facebook, TikTok, LinkedIn, YouTube, X, and Pinterest.
- Created and curated virtual and written content, including social media posts, short and long-form videos, blogs, and graphic design.
- Developed and maintained a content calendar to ensure strategic and consistent posting schedules.
- Actively engaged with the audience as a community manager, responding to client messages and fostering relationships within the Healtea Communitea community.
- Utilized social media data analytics to track and analyze customer behavior, refining marketing strategies for targeted and effective outreach.
- Oversaw paid marketing campaigns to maximize reach and engagement across various platforms.
Marketing & PR Coordinator and Editor
Fanique
Toronto , ON
2023.05 - 2023.08
- Design and post social media content in accordance with the marketing strategy
- Create copy for websites, social and digital ad campaigns, emails, scripts for storyboarding, and other related assets
- Write digital copy, scripts, and general marketing content that’s clear, concise, and engaging
- Write press releases and assist in creating media kits
- Post and monitor on multiple social media channels following scheduled timelines
- Create content for multiple channels of the company's social accounts
- Write captions, research, edit, and curate visual content (photos + videos)
- Increase social engagement across the channels by encouraging conversations
- Research and monitor trends, hashtags, and current events for content creation
- Attend and assist in business meetings, presentations, and events
- Focus on growing brand awareness, customer engagement & social presence
- Write and post blog articles (400-800 words) including research, editing, and publishing quality content
- Deploy new marketing and sales processes
- Perform other duties as assigned.
Event Manager, Social Media and Content Creator
Kawalees
Montreal , QC
2023.01 - 2023.04
- Monitor social media trends, user engagement, and industry developments to identify opportunities for campaign optimization.
- Develop, and follow up an online marketing plan and execute social media strategies to increase brand visibility and engage the target audience.
- Sell tickets online. Promote the event through social media and stay up to date with emerging social media trends, tools, and best practices, and propose innovative ideas for continuous improvement.
- Create, and publish engaging content across social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, and YouTube.
- Analyze social media metrics and generate reports to measure the effectiveness of campaigns and identify areas for improvement.
- Collaborate with the marketing team to ensure consistent brand messaging across all social media channels.
- Collaborate with cross-functional teams, including design, content, and sales, to ensure alignment and maximize campaign success. Calculate budget and profit margin and cost control.
Education
Attestation of College Studies - E-Commerce And Online Business Management
Trebas Institute
Montreal, QC08.2023
BBA - Business Administration
Thai-Nichi Institute of Technology
Bangkok, ThailandSkills
- Ability to generate innovative ideas and solutions.
- Developing long-term strategies that align with business goals.
- Crafting and maintaining a compelling brand identity and voice.
- Expertise in creating engaging content across various formats (text, video, graphics).
- Analyzing market trends and consumer behavior to inform strategies.
- Planning, executing, and optimizing marketing campaigns.
- Using data to measure effectiveness and refine strategies.
- Managing multiple projects simultaneously with attention to detail.
- Knowledge of digital channels and tools, including SEO, SEM, and social media.
- Building and maintaining strong relationships with clients and stakeholders.
- Writing clear and effective briefs for creative teams.
- Staying up-to-date with industry trends and emerging technologies.
- Articulating ideas clearly and persuasively to various audiences.
- Working effectively with cross-functional teams including designers, marketers, and developers.
- Addressing challenges with innovative and practical solutions.
- Adjusting strategies based on feedback and changing market conditions.
Languages
English
Full Professional
Thai
Native/ Bilingual
French
Elementary
Timeline
Blogger and Content Creator
Pawarisa Blog
2024.03 - Current
Content Creator & Social Media Manager
Healtea
2023.10 - 2024.01
Marketing & PR Coordinator and Editor
Fanique
2023.05 - 2023.08
Marketing Manager
Healtea
2023.01 - Current
Event Manager, Social Media and Content Creator
Kawalees
2023.01 - 2023.04
Attestation of College Studies - E-Commerce And Online Business Management
Trebas Institute
BBA - Business Administration
Thai-Nichi Institute of Technology
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