Summary
Overview
Work History
Education
Skills
Websites
Languages
Timeline
OfficeManager
Pawarisa Sukasem

Pawarisa Sukasem

Vancouver,BC

Summary

Creative and well-rounded Social Media Specialist with excellent eye for detail and strong understanding of web strategies. Known for fantastic copywriting, brand management and marketing expertise. Expert in CapCut and video editing skills.

Overview

2
2
years of professional experience

Work History

Social Media Specialist and Content Creator

Freelance
03.2024 - Current
  • Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
  • Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns, and website updates.
  • Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
  • Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
  • Met multiple deadlines using strong task prioritization skills.
  • Obtained, attributed and wrote compelling captions and other text for photos, video, and other graphics for both print and online use.
  • Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.

Content Creator & Social Media Manager

Healtea
Brossard, Quebec
10.2023 - 10.2024
  • Managed content across seven major social media platforms: Instagram, Facebook, TikTok, LinkedIn, YouTube, X, and Pinterest.
  • Created and curated virtual and written content, including social media posts, short and long-form videos, blogs, and graphic design.
  • Developed and maintained a content calendar to ensure strategic and consistent posting schedules.
  • Actively engaged with the audience as a community manager, responding to client messages and fostering relationships within the Healtea Communitea community.
  • Utilized social media data analytics to track and analyze customer behavior, refining marketing strategies for targeted and effective outreach.
  • Oversaw paid marketing campaigns to maximize reach and engagement across various platforms.

Marketing & PR Coordinator and Editor

Fanique
Toronto, ON
05.2023 - 08.2023
  • Design and post social media content in accordance with the marketing strategy
  • Create copy for websites, social and digital ad campaigns, emails, scripts for storyboarding, and other related assets
  • Write digital copy, scripts, and general marketing content that’s clear, concise, and engaging
  • Write press releases and assist in creating media kits
  • Post and monitor on multiple social media channels following scheduled timelines
  • Create content for multiple channels of the company's social accounts
  • Write captions, research, edit, and curate visual content (photos + videos)
  • Increase social engagement across the channels by encouraging conversations
  • Research and monitor trends, hashtags, and current events for content creation
  • Attend and assist in business meetings, presentations, and events
  • Focus on growing brand awareness, customer engagement & social presence
  • Write and post blog articles (400-800 words) including research, editing, and publishing quality content
  • Deploy new marketing and sales processes
  • Perform other duties as assigned.

Event Manager, Social Media and Content Creator

Kawalees
Montreal, QC
01.2023 - 04.2023
  • Monitor social media trends, user engagement, and industry developments to identify opportunities for campaign optimization.
  • Develop, and follow up an online marketing plan and execute social media strategies to increase brand visibility and engage the target audience.
  • Sell tickets online. Promote the event through social media and stay up to date with emerging social media trends, tools, and best practices, and propose innovative ideas for continuous improvement.
  • Create, and publish engaging content across social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, and YouTube.
  • Analyze social media metrics and generate reports to measure the effectiveness of campaigns and identify areas for improvement.
  • Collaborate with the marketing team to ensure consistent brand messaging across all social media channels.
  • Collaborate with cross-functional teams, including design, content, and sales, to ensure alignment and maximize campaign success. Calculate budget and profit margin and cost control.

Education

Attestation of College Studies - E-Commerce And Online Business Management

Trebas Institute
Montreal, QC
08.2023

BBA - Business Administration

Thai-Nichi Institute of Technology
Bangkok, Thailand

Skills

  • Ability to generate innovative ideas and solutions
  • Developing long-term strategies that align with business goals
  • Crafting and maintaining a compelling brand identity and voice
  • Expertise in creating engaging content across various formats (text, video, graphics)
  • Analyzing market trends and consumer behavior to inform strategies
  • Planning, executing, and optimizing marketing campaigns
  • Using data to measure effectiveness and refine strategies
  • Managing multiple projects simultaneously with attention to detail
  • Knowledge of digital channels and tools, including SEO, SEM, and social media
  • Building and maintaining strong relationships with clients and stakeholders
  • Writing clear and effective briefs for creative teams
  • Staying up-to-date with industry trends and emerging technologies
  • Articulating ideas clearly and persuasively to various audiences
  • Working effectively with cross-functional teams including designers, marketers, and developers
  • Addressing challenges with innovative and practical solutions
  • Adjusting strategies based on feedback and changing market conditions

Languages

English
Full Professional
Thai
Native/ Bilingual
French
Elementary

Timeline

Social Media Specialist and Content Creator

Freelance
03.2024 - Current

Content Creator & Social Media Manager

Healtea
10.2023 - 10.2024

Marketing & PR Coordinator and Editor

Fanique
05.2023 - 08.2023

Event Manager, Social Media and Content Creator

Kawalees
01.2023 - 04.2023

Attestation of College Studies - E-Commerce And Online Business Management

Trebas Institute

BBA - Business Administration

Thai-Nichi Institute of Technology

Similar Profiles

CREATE PROFILE
Pawarisa Sukasem